Developing high quality software can be like chasing a mirage - you keep advancing but the goal remains distant. The buzz says if you're not leveraging the latest methodology or using innovative tools you'll be behind. However, you may be surprised by what the experts recognize as the key to developing high quality software. SmartBear software invites you to join our expert panel as they share their experience and recommend approaches to meet the challenges you face in developing high quality software.

1. Webinar:
The Method Behind the
Madness: Innovative Ways to
Improve Software Quality
Twitter: #ASQBear
Host: Esther Schindler

2. Host: Esther Schindler
Esther Schindler has been writing about technology
subjects since 1992. She has written four books and
had her hand in writing or editing another ten. She
has focused on software development topics with her
byline appearing at CIO.com, ITWorld.com, Software
Test & Performance, SD Times, Informit.com, IT
Business Network, and DevSource.com.

3. Agenda
 Introductions
 Expert’s Take
 Panel discussion
 Q+A

4. FAQ
 Questions
– You can submit questions at any time
– “Ask a Question” feature in the lower right hand side
of your browser.
 Twitter: Share the event live using #ASQBear
 Replay will be available at SmartBear.com

5. Jason Cohen
Jason Cohen is the founder of the
original Smart Bear Software, makers of
CodeCollaborator, the most popular peer
code review tool. He’s the author of Best
Kept Secrets of Peer Code Review, and
the founder of three other companies
including WPEngine and ITWatchDogs.
He blogs regularly at ASmartBear.com.

6. Jason’s Take
1 Define quality & what it really means
2 Traditionally no bugs = quality…but…
Does quality = the right software that provides
3 value for the business?

7. Lisa Crispin
An agile testing coach and practitioner, Lisa
teaches Agile Testing courses and tutorials
worldwide. She specializes in showing agile teams
how testers can add value and guide development
with business-facing tests. Lisa was named one of
the 13 Women of Influence in testing by Software
Test & Performance magazine, and is the co-
author of Agile Testing: A Practical Guide for
Testers and Agile Teams. Visit Lisa’s web site at:
www.lisacrispin.com.

8. Lisa’s Take
The right amount of software quality requires a commitment
1 and investment by the business and the development team.
Quality depends on having the right people and allowing them
2 to do good work, by providing the right amount of support, a
learning culture and energizing people with intrinsic
motivators.
Testing is not a phase, and the whole development team – not
3 the testers or “QA” group – is responsible for quality.

9. Steve Berczuk
Steve Berczuk, an engineer and ScrumMaster, is a
recognized expert in software configuration
management (SCM) and agile software
development. The author of Software Configuration
Management Patterns: Effective Teamwork,
Practical Integration, Steve is especially interested
in the interactions between architectural and
organizational issues. Visit Steve’s web site at
www.berczuk.com.

10. Steve’s Take
1 Agile: Focus + Feedback + Fun
Your team is unique. But not in the ways you
2 might guess
3 Follow the process. Then adjust

11. Panel Discussion
Steve Berczuk
Esther Schindler Lisa Crispin
Jason Cohen

12. Questions?
 Please type your
questions into the
chat window

13. Thank You!
Check out our free trials at
www.smartbear.com/products