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A Brief History of Content

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Seth Grimes
Seth Grimes

Presentation by John Blossom, Shore Communications, at Smart Content: The Content Analytics Conference, October 19, 2010, http://smartcontentconference.com

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A BRIEF HISTORY OF CONTENT John Blossom, President, Shore Communications Inc. 19 October 2010
28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED 2
19 October 2010 Copyright © 2009 Shore Communications Inc. - All Rights Reserved 3
A Brief History of Content  What it is  Where it came from  Where it is today  Where it is going  The role of SmartContent 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 4
What is Content?  Content is information and experiences that give value to audiences in specific contexts.  If people don’t value it, it’s not content! 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 5 Source: Isabelle Trocheris/David Giovannoni
In the Beginning: Storytelling  Communication with peers, trusted leaders  Community experience as the value point 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 6
Then Came Property…  Capturing complex social interactions  Trusting objects to organize human relations 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 7
Publishing Created Civilizations…  “The DNA of society” – enabling large groups to act as a social organism 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 8
Destroyed Civilizations…  Highly centralized control of inflexible publishing limited adaptation to new circumstances 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 9
And Preserved Civilizations…  Content for the few 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 10
Then Came Cheaper Production…  Content that could be shared widely increased literacy 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 11
And Content Started Moving Back… 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 12
…To Where it Came From. Sort of. 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 13
Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved To Publish is to be Human 19 October 2010 14
Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Reclaiming Humankind’s Heritage 19 October 2010 15
Using Social Structure Profitably 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 16
The New DNA of Publishing  Rapid contextualization of environment & social influence  Semantics  Analytics  Languages  Sensors  Gestures  Context for any input from any network on any device  Flexible, responsive societies 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 17
SmartContent Makes Complex Context Simple 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 18
Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Chasing the Mammoth: Context is All 19 October 2010 19 Source: Dr. Silvia Helena Cardoso
Our Next Great Civilization?  Adapting to rapid environment shifts  Pervasive sensors  Organic computing  Learning how to be global and tribal simultaneously 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 20 Source: Doc Searls
From Machines to Global Organism 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 21
For the Panel…  What is the big problem that you’re trying to solve?  How does SmartContent help you to solve it?  Where is SmartContent bringing us? 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 22
24 September 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED 23 For Follow-Up…  PHONE  203.293.8511  EMAIL  jblossom@shore.com  WEB  shore.com  contentblogger.com  contentnation.com  TWITTER  @jblossom  POST  John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880
About Shore  Content Marketing Strategists  Enhance your strategies for publishing and content technology products and services in enterprise and media markets  We provide:  Market research, intelligence and analysis  Marketing strategy review and advice  Go-to-market content and services  Recognized:  2004, 2005 EContent Magazine “100 Companies that Matter Most”  2007 CODiE – Best Media Blog 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 24 Web: shore.com

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A Brief History of Content

  • 1. A BRIEF HISTORY OF CONTENT John Blossom, President, Shore Communications Inc. 19 October 2010
  • 2. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED 2
  • 3. 19 October 2010 Copyright © 2009 Shore Communications Inc. - All Rights Reserved 3
  • 4. A Brief History of Content  What it is  Where it came from  Where it is today  Where it is going  The role of SmartContent 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 4
  • 5. What is Content?  Content is information and experiences that give value to audiences in specific contexts.  If people don’t value it, it’s not content! 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 5 Source: Isabelle Trocheris/David Giovannoni
  • 6. In the Beginning: Storytelling  Communication with peers, trusted leaders  Community experience as the value point 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 6
  • 7. Then Came Property…  Capturing complex social interactions  Trusting objects to organize human relations 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 7
  • 8. Publishing Created Civilizations…  “The DNA of society” – enabling large groups to act as a social organism 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 8
  • 9. Destroyed Civilizations…  Highly centralized control of inflexible publishing limited adaptation to new circumstances 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 9
  • 10. And Preserved Civilizations…  Content for the few 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 10
  • 11. Then Came Cheaper Production…  Content that could be shared widely increased literacy 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 11
  • 12. And Content Started Moving Back… 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 12
  • 13. …To Where it Came From. Sort of. 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 13
  • 14. Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved To Publish is to be Human 19 October 2010 14
  • 15. Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Reclaiming Humankind’s Heritage 19 October 2010 15
  • 16. Using Social Structure Profitably 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 16
  • 17. The New DNA of Publishing  Rapid contextualization of environment & social influence  Semantics  Analytics  Languages  Sensors  Gestures  Context for any input from any network on any device  Flexible, responsive societies 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 17
  • 18. SmartContent Makes Complex Context Simple 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 18
  • 19. Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Chasing the Mammoth: Context is All 19 October 2010 19 Source: Dr. Silvia Helena Cardoso
  • 20. Our Next Great Civilization?  Adapting to rapid environment shifts  Pervasive sensors  Organic computing  Learning how to be global and tribal simultaneously 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 20 Source: Doc Searls
  • 21. From Machines to Global Organism 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 21
  • 22. For the Panel…  What is the big problem that you’re trying to solve?  How does SmartContent help you to solve it?  Where is SmartContent bringing us? 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 22
  • 23. 24 September 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED 23 For Follow-Up…  PHONE  203.293.8511  EMAIL  jblossom@shore.com  WEB  shore.com  contentblogger.com  contentnation.com  TWITTER  @jblossom  POST  John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880
  • 24. About Shore  Content Marketing Strategists  Enhance your strategies for publishing and content technology products and services in enterprise and media markets  We provide:  Market research, intelligence and analysis  Marketing strategy review and advice  Go-to-market content and services  Recognized:  2004, 2005 EContent Magazine “100 Companies that Matter Most”  2007 CODiE – Best Media Blog 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 24 Web: shore.com