Video is insanely popular, yet using video is still one of the most under-utilized ecommerce strategies. Marketing your business, brand and products through the medium of video is certainly nothing new. Many companies have been doing this for years, and with varying levels of success. However, video marketing still has plenty to offer to businesses, new or old, small or large. In fact, it is becoming increasingly important. Here we provide you some of the ways in which the Ecommerce Website can use Video to increase brand visibility and improve its google page rank.

1. Why Every Ecommerce Website Should Go With Video?
If you want to achieve maximum revenues for your business in this competitive world, winning
customers from competitors should be your aim. Online business has grown rapidly and is going to
expand more in the coming years. Ecommerce business has started using video for its promotional
activities. Using video as a tactic to build business has recently grown rapidly.
The various reasons why video should be chosen by Ecommerce website is listed below. Online
stores should implement video in their promotional activities to gain maximum traffic.
1. It Attracts New & Relevant Search Traffic
Every business aims at gaining maximum traffic for their website. SEO is and will always be an
important factor for achieving maximum visitors. Search engines are giving a lot of emphasis on
videos these days for ranking your website. Ecommerce business websites are using videos to get
SEO rewards. Online store business are using scaling videos to reach long-tail keywords to make it
accessible to maximum visitors.
2. It Can be Easily Syndicated
The video which Ecommerce business uses can be used for various sites reachable both on desktop
and mobile. Various websites which run videos can be used at the same time for promoting your
video. Since you can add your video on various platforms at the same cost, this tactic is one of the
most cost-effective method of promotion. Through video you can effectively maintain your brand
consistency while strengthening consumer awareness.
3. It Encourage Sharing
You stand a relatively better chance of sharing with videos as compared to text-based pages. Add
videos on your Ecommerce websites and connect to thousands of people active on social
networking sites. A video thumbnail on facebook attracts more attention and results in having more
comments, likes, etc. Whenever you like or share a video link on a social media site, your friends
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2. Why Every Ecommerce Website Should Go With Video?
also see it due to the thumbnail that appears.
4. It Engages Site Visitors
The key to gain maximum visitors is to create an engaging video which can captivate your
customers. Your video can serve as a one-stop-destination for your visitor as he does not have to
scroll anywhere for further information. Video is less time-consuming and hassle-free as compared
to text pages. You can direct your visitors to shopping cart through automated videos. Embedded
call-to-action helps the customers to visit the desired pages.
5. It Drives Conversions
Since video shows the clear picture of the products, customers are in a better position to take the
decisions. The video removes all the hesitancy and helps in building trust and credibility for your
online store. Your customers can get a full demonstration about the product which will trigger their
buying decisions. Video can help your business gain more market share in a highly competitive
market. Create convincing video to win more customers and business for your online store.
6. It Increases Customer Loyalty
You need to stand out from your competition so that you gain maximum attention from your
visitors. Video newsletter are much better placed to gain customer loyalty than the usual text
newsletter. You can personalize your video communication according to the need and requirement
of the customer. Every individual is different and should be treated differently to gain their loyalty
towards your business.
7. It Creates Online Personalization
With new technology and advancements, personalized videos can be created easily. You can tailor
your products and services videos according to the target audience. By increasing the customer
experience better conversion ratio can be achieved. If you will be able to gain customer loyalty,
achieving more market share will be easier for you. Adding a personal touch will always add more
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3. Why Every Ecommerce Website Should Go With Video?
chance of business growth.
8. It has High ROI Over Cost Incurred
The kind of impact videos produce on the sales figure is phenomenal as compared to the cost
incurred on its creation. The return on investment is usually very high as the same video can be
uploaded on several video sites and social networking sites as well. You can create personalized
video with less expenditure which will give you high return on investment. Your Ecommerce
business will get maximum customers if you will use video to its fullest.
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