What do the best of the best in recruitment marketing strategy do differently? We have the data, examples and stories from 5 years of original research on the Fortune 500 in this webinar.

1. 2020 Fortune 500 Benchmarks:
What Recruitment Marketing
Pioneers Do Differently

2. Today’s Presenters:
Shannon Taylor
Director, Talent Acquisition
Republic Services
Elyse Mayer
VP, Marketing
SmashFly, part of
Symphony Talent
Raquel Lawrence
Manager, Marketing
SmashFly, part of
Symphony Talent
2@SmashFly #RMPioneer

3. We’ll cover...
► Surprising benchmarks on recruitment
marketing adoption over 5 years
► An in-depth look at what Recruitment
Marketing Pioneers do differently
► Real-life examples from bold companies
venturing into new territories in recruiting
► Ways to wisely use this time to learn
and proactively plan for uncertainty ahead
3@SmashFly #RMPioneer

4. 4
5 years of original research on the U.S. Fortune 500...
500 Career sites and talent networks analyzed over 3 months
2,500 External data points like Glassdoor metrics and revenue data
20,000+ Total data points across 33 criteria and 7 categories

5. The good keep
getting better…
For the first time, the
Fortune 500 received
a B average score.
@SmashFly #RMPioneer

6. 6
@SmashFly #RMPioneer
Consistently for the past
3 years…
The higher a company's
recruitment marketing
adoption (A’s and B’s),
the higher average
revenue and the higher
average Glassdoor
ratings.

7. Mobile Recruiting:
Emerging to Urgent
7
@SmashFly #RMPioneer
Consistently for the past
3 years…
The higher a company's
recruitment marketing
adoption (A’s and B’s),
the higher average
revenue and the higher
average Glassdoor
ratings.

8. 8
Up to 90% of
candidates
drop-off before
completing an
application.
Talent CRMs offer
another way to stay
engaged.
Talent Network Opt-in within
the Apply Flow

9. What message
are you
sending
candidates
when you say
nothing at all?
have a talent
network
send content other
than jobs
use automation to send follow-up
emails, like a reminder to complete
the application.
Just 10%
Only 8%
43%

10. 10@SmashFly #CandidateExperience
From the 2015 Benchmarks Glossary:
Recruitment Marketing – Every tactic (i.e., content, email, social media, mobile, career
sites, employee referrals, talent networks/communities, job marketing, employer
branding, etc.) an organization uses to find, attract, engage and nurture leads
in order to convert them into more qualified applicants to fill jobs now
and in the future.

11. 11

12. What RM Pioneers do better...
12@SmashFly #CandidateExperience
Of A's have diversity
initiative content; 50%
of C's, D's and F's
92%67%
Of A's send
personalized jobs; just
3% of C's, D's and F's
32%
Of A's have images/video
in job descriptions; 6% of
C's, D's and F's
84%
Of A's send monthly
communications; just 7%
of C's, D's and F's

13. 13@SmashFly #CandidateExperience
"Everyone who enters our pipeline is valuable to us.
Maybe not right now – but maybe later. Maybe again
someday if they leave us for another opportunity.
Maybe because of the friends they know or contacts
they can connect us to.
But no opportunity for a long-term relationship
is wasted or discarded."
Allyn Bailey
Talent Acquisition
Transformation Manager

14. 14
We Work for Earth®. You Can Too.
36K
Employees
$10B
in Revenue
16K
Trucks in Fleet
4.9M
Daily Pickups
@SmashFly #RMPioneer

15. Flashback to 2015

16. Fast forward to
2020
16@SmashFly #RMPioneer

17. More than a place to work...

18. Not just “what's
the job?” but
WHY is the job
meaningful?
18@SmashFly #RMPioneer

19. “When you’re faced with a recruiting challenge like low applicant
flow, look inward. Your current associates are your best
resource. Talk to your managers and get to know your top
performers on a deeper level.
Where do they spend their time? With whom? Those insights are
invaluable and make your communications that much more
authentic and relevant.”
Rebecca Cooper, Talent Acquisition Manager
Republic Services
19@SmashFly #CandidateExperience

20. Reached 4,000+
warm candidates
and doubled
applicant flow
Geotargeted within
20mi. of 3 zip codes
Identified common traits and
interests of 30 call center
top performers
Personalized CRM
campaigns based
on areas of interest and past
job titles

21. 21
It’s no surprise that Tech is a
perennial leader…
But what do the other industries
have in common today that’s
driving innovation?

22. 22@SmashFly #RMPioneer
23% of RM Pioneers
have a chatbot, compared
to less than 1% of C's, D's
and F's

23. 23
15% of Fortune 500
companies offer an option
for employees to apply for
jobs or log into an internal
career site.
Some go the extra mile
with CRM campaigns...

24. 24@SmashFly #RMPioneer
This week:
Announced plans to
immediately fill
50,000 full-time,
part-time and
temporary roles
utilizing a
technology-enabled
hiring process

25. 25@SmashFly #RMPioneer
We're here to
make our
application
process as easy
as possible for
you.
Here's what
you can expect.

26. 26 | © 2019 SmashFly
Technologies
Join us virtually June 3, 2020
The only recruitment marketing
conference for talent acquisition
rebels, early adopters and change
agents is back!
@AStephey85
At #TransformRM conference in
@CityOfBoston dancing, crying,
laughing, and getting inspired! Never
have I felt more emotions at a
conference! Well done @SmashFly!