ERE Webinar: Future-Proof Recruiting by Building Talent Pipelines

•

0 recomendaciones•825 vistas

Just-in-time hiring is dead. Organizations that understand how to future-proof their talent acquisition and recruitment marketing strategy will be brand-led, relationship-centric and data-driven. SmashFly's Chris Brablc discusses how to build talent pipelines for today and tomorrow so you can get ahead of the competition by building relationships with candidates earlier in the process.

Reclutamiento y RR. HH.

© 2016 SmashFly Technologies, Inc.1
Director of Product Marketing,
SmashFly
#LeadGenTA@cbrablc

© 2016 SmashFly Technologies, Inc.2 © 2016 SmashFly Technologies, Inc.2 © 2016 SmashFly Technologies, Inc.2

© 2016 SmashFly Technologies, Inc.3 © 2016 SmashFly Technologies, Inc.3 © 2016 SmashFly Technologies, Inc.3

© 2016 SmashFly Technologies, Inc.4 © 2016 SmashFly Technologies, Inc.4 © 2016 SmashFly Technologies, Inc.4

© 2016 SmashFly Technologies, Inc.5 © 2016 SmashFly Technologies, Inc.5 © 2016 SmashFly Technologies, Inc.5

© 2016 SmashFly Technologies, Inc.6 © 2016 SmashFly Technologies, Inc.6

© 2016 SmashFly Technologies, Inc.7 © 2016 SmashFly Technologies, Inc.7
Just in Time Hiring is Dead

© 2016 SmashFly Technologies, Inc.8 © 2016 SmashFly Technologies, Inc.8
Companies that build
relationships earlier win

© 2016 SmashFly Technologies, Inc.9 © 2016 SmashFly Technologies, Inc.9

© 2016 SmashFly Technologies, Inc.10 © 2016 SmashFly Technologies, Inc.10
12 18
Number of Sources Candidates
Utilize Before Accepting an Offer

© 2016 SmashFly Technologies, Inc.11 © 2016 SmashFly Technologies, Inc.11

© 2016 SmashFly Technologies, Inc.12 © 2016 SmashFly Technologies, Inc.12
Job Ad
Twitter
Glassdoor
LinkedIn
Google
(SEO)
Referral
Event
Career Site
Email
Email
Email
Job Ad
Employee
Stories
Facebook
Event
Career Site
Career Site

© 2016 SmashFly Technologies, Inc.13 © 2016 SmashFly Technologies, Inc.13
Job Ad
Twitter
Glassdoor
LinkedIn
Google
(SEO)
Referral
Event
Career Site
Email
Email
Email
Job Ad
Employee
Stories
Facebook
Event
Career Site
Career Site

© 2016 SmashFly Technologies, Inc.14 © 2016 SmashFly Technologies, Inc.14
Job Ad
Twitter
Glassdoor
LinkedIn
Google
(SEO)
Referral
Event
Career Site
Email
Email
Email
Job Ad
Employee
Stories
Facebook
Event
Career Site
Career Site

© 2016 SmashFly Technologies, Inc.15 © 2016 SmashFly Technologies, Inc.15
Job Ad
Twitter
Glassdoor
LinkedIn
Google
(SEO)
Referral
Event
Career Site
Email
Email
Email
Job Ad
Employee
Stories
Facebook
Event
Career Site
Career Site

© 2016 SmashFly Technologies, Inc.16 © 2016 SmashFly Technologies, Inc.16

© 2016 SmashFly Technologies, Inc.17 © 2016 SmashFly Technologies, Inc.17 © 2016 SmashFly Technologies, Inc.17

© 2016 SmashFly Technologies, Inc.18 © 2016 SmashFly Technologies, Inc.18 © 2016 SmashFly Technologies, Inc.18
Job Ad
Twitter
Glassdoor
LinkedIn
Google
(SEO)
Referral
Event
Career Site
Email
Email
Email
Job Ad
Employee
Stories
Facebook
Event
Career Site
Career Site

© 2016 SmashFly Technologies, Inc.19 © 2016 SmashFly Technologies, Inc.19 © 2016 SmashFly Technologies, Inc.19
Job Ad
Twitter
Glassdoor
LinkedIn
Google
(SEO)
Referral
Event
Career Site
Email
Email
Email
Job Ad
Employee
Stories
Facebook
Event
Career Site
Career Site

© 2016 SmashFly Technologies, Inc.20 © 2016 SmashFly Technologies, Inc.20 © 2016 SmashFly Technologies, Inc.20
2. Place talent network form in
apply flow
• Optional completion
• First step before apply process
• Simple contact information

© 2016 SmashFly Technologies, Inc.21 © 2016 SmashFly Technologies, Inc.21 © 2016 SmashFly Technologies, Inc.21
1,000 new leads a day
that can be nurtured in the
future!

© 2016 SmashFly Technologies, Inc.22 © 2016 SmashFly Technologies, Inc.22 © 2016 SmashFly Technologies, Inc.22
3. Treat events as long term lead
generators
• Campus
• Diversity
• Military

© 2016 SmashFly Technologies, Inc.23 © 2016 SmashFly Technologies, Inc.23 © 2016 SmashFly Technologies, Inc.23

© 2016 SmashFly Technologies, Inc.24 © 2016 SmashFly Technologies, Inc.24 © 2016 SmashFly Technologies, Inc.24
1. Set expectations up
front
• Frequency
• Valuable Content
• Turn Off once in
Hiring Process

© 2016 SmashFly Technologies, Inc.25 © 2016 SmashFly Technologies, Inc.25 © 2016 SmashFly Technologies, Inc.25
2. Provide valuable content, not
just jobs
• Re-purpose marketing content (i.e.
industry white papers)
• Re-purpose TA content (i.e.
employee stories)
• Glassdoor reviews

© 2016 SmashFly Technologies, Inc.26 © 2016 SmashFly Technologies, Inc.26 © 2016 SmashFly Technologies, Inc.26
113,961
subscribers
CH2M June 2015
Click through (CTR)
30
%
Opens
6%
On average 410 new
applicants per month

© 2016 SmashFly Technologies, Inc.27 © 2016 SmashFly Technologies, Inc.27 © 2016 SmashFly Technologies, Inc.27
3. Offer ways to apply throughout
• Secondary call-to-actions
• Relevant job offers
• Recruiter outreach

© 2016 SmashFly Technologies, Inc.28 © 2016 SmashFly Technologies, Inc.28 © 2016 SmashFly Technologies, Inc.28

© 2016 SmashFly Technologies, Inc.29 © 2016 SmashFly Technologies, Inc.29 © 2016 SmashFly Technologies, Inc.29
• Email and SMS conversion rates
– What content works?
– Time of send
Clickthrough Rate: 5%
Conversion Rate: 1%
Clickthrough Rate: 25%
Conversion Rate: 10%
Clickthrough Rate: 12%
Conversion Rate: 5%

© 2016 SmashFly Technologies, Inc.30 © 2016 SmashFly Technologies, Inc.30 © 2016 SmashFly Technologies, Inc.30
• Email and SMS conversion rates
– What content works?
– Time of send
Clickthrough Rate: 5%
Conversion Rate: 1%
Clickthrough Rate: 25%
Conversion Rate: 10%
Clickthrough Rate: 12%
Conversion Rate: 5%

© 2016 SmashFly Technologies, Inc.31 © 2016 SmashFly Technologies, Inc.31 © 2016 SmashFly Technologies, Inc.31
• Pipeline health
– How many candidates do you have that are interested
and qualified?

© 2016 SmashFly Technologies, Inc.32 © 2016 SmashFly Technologies, Inc.32 © 2016 SmashFly Technologies, Inc.32
• Source of hire
– How do we
understand how
talent networks
contribute to
hires?

© 2016 SmashFly Technologies, Inc.33 © 2016 SmashFly Technologies, Inc.33 © 2016 SmashFly Technologies, Inc.33

© 2016 SmashFly Technologies, Inc.34 © 2016 SmashFly Technologies, Inc.34 © 2016 SmashFly Technologies, Inc.34

© 2016 SmashFly Technologies, Inc.35 © 2016 SmashFly Technologies, Inc.35 © 2016 SmashFly Technologies, Inc.35
Experienced Executive HourlyMilitary Diversity Campus Internal
Employer Branding
Job Marketing
SourcingSocial
SEO & PPC
Events
Career Site
Landing Pages
Mobile
Referrals
Job Alerts
Email &
SMS
Content
Resume
Mining
ATTRACT
NURTURE
ENGAGE
FIND
CONVERT
FINANCIAL
ANALYSTS
JAVA
ENGINEERS
JUNIOR WEB
DEVELOPERS
ENTERPRISE
SALES
SALES OPERATIONS
SEO

© 2016 SmashFly Technologies, Inc.36
Visit our blog:
blog.smashfly.com.

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ERE Webinar: Future-Proof Recruiting by Building Talent Pipelines

12. © 2016 SmashFly Technologies, Inc.12 © 2016 SmashFly Technologies, Inc.12 Job Ad Twitter Glassdoor LinkedIn Google (SEO) Referral Event Career Site Email Email Email Job Ad Employee Stories Facebook Event Career Site Career Site

13. © 2016 SmashFly Technologies, Inc.13 © 2016 SmashFly Technologies, Inc.13 Job Ad Twitter Glassdoor LinkedIn Google (SEO) Referral Event Career Site Email Email Email Job Ad Employee Stories Facebook Event Career Site Career Site

14. © 2016 SmashFly Technologies, Inc.14 © 2016 SmashFly Technologies, Inc.14 Job Ad Twitter Glassdoor LinkedIn Google (SEO) Referral Event Career Site Email Email Email Job Ad Employee Stories Facebook Event Career Site Career Site

15. © 2016 SmashFly Technologies, Inc.15 © 2016 SmashFly Technologies, Inc.15 Job Ad Twitter Glassdoor LinkedIn Google (SEO) Referral Event Career Site Email Email Email Job Ad Employee Stories Facebook Event Career Site Career Site

18. © 2016 SmashFly Technologies, Inc.18 © 2016 SmashFly Technologies, Inc.18 © 2016 SmashFly Technologies, Inc.18 Job Ad Twitter Glassdoor LinkedIn Google (SEO) Referral Event Career Site Email Email Email Job Ad Employee Stories Facebook Event Career Site Career Site

19. © 2016 SmashFly Technologies, Inc.19 © 2016 SmashFly Technologies, Inc.19 © 2016 SmashFly Technologies, Inc.19 Job Ad Twitter Glassdoor LinkedIn Google (SEO) Referral Event Career Site Email Email Email Job Ad Employee Stories Facebook Event Career Site Career Site

20. © 2016 SmashFly Technologies, Inc.20 © 2016 SmashFly Technologies, Inc.20 © 2016 SmashFly Technologies, Inc.20 2. Place talent network form in apply flow • Optional completion • First step before apply process • Simple contact information

24. © 2016 SmashFly Technologies, Inc.24 © 2016 SmashFly Technologies, Inc.24 © 2016 SmashFly Technologies, Inc.24 1. Set expectations up front • Frequency • Valuable Content • Turn Off once in Hiring Process

25. © 2016 SmashFly Technologies, Inc.25 © 2016 SmashFly Technologies, Inc.25 © 2016 SmashFly Technologies, Inc.25 2. Provide valuable content, not just jobs • Re-purpose marketing content (i.e. industry white papers) • Re-purpose TA content (i.e. employee stories) • Glassdoor reviews

26. © 2016 SmashFly Technologies, Inc.26 © 2016 SmashFly Technologies, Inc.26 © 2016 SmashFly Technologies, Inc.26 113,961 subscribers CH2M June 2015 Click through (CTR) 30 % Opens 6% On average 410 new applicants per month

27. © 2016 SmashFly Technologies, Inc.27 © 2016 SmashFly Technologies, Inc.27 © 2016 SmashFly Technologies, Inc.27 3. Offer ways to apply throughout • Secondary call-to-actions • Relevant job offers • Recruiter outreach

29. © 2016 SmashFly Technologies, Inc.29 © 2016 SmashFly Technologies, Inc.29 © 2016 SmashFly Technologies, Inc.29 • Email and SMS conversion rates – What content works? – Time of send Clickthrough Rate: 5% Conversion Rate: 1% Clickthrough Rate: 25% Conversion Rate: 10% Clickthrough Rate: 12% Conversion Rate: 5%

30. © 2016 SmashFly Technologies, Inc.30 © 2016 SmashFly Technologies, Inc.30 © 2016 SmashFly Technologies, Inc.30 • Email and SMS conversion rates – What content works? – Time of send Clickthrough Rate: 5% Conversion Rate: 1% Clickthrough Rate: 25% Conversion Rate: 10% Clickthrough Rate: 12% Conversion Rate: 5%

31. © 2016 SmashFly Technologies, Inc.31 © 2016 SmashFly Technologies, Inc.31 © 2016 SmashFly Technologies, Inc.31 • Pipeline health – How many candidates do you have that are interested and qualified?

35. © 2016 SmashFly Technologies, Inc.35 © 2016 SmashFly Technologies, Inc.35 © 2016 SmashFly Technologies, Inc.35 Experienced Executive HourlyMilitary Diversity Campus Internal Employer Branding Job Marketing SourcingSocial SEO & PPC Events Career Site Landing Pages Mobile Referrals Job Alerts Email & SMS Content Resume Mining ATTRACT NURTURE ENGAGE FIND CONVERT FINANCIAL ANALYSTS JAVA ENGINEERS JUNIOR WEB DEVELOPERS ENTERPRISE SALES SALES OPERATIONS SEO

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