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Bargento 2014 : conférence Smile « ElasticSearch booste la recherche Magento »

Conférence Smile au Bargento 2014

Intervenants : Farid Aït Abdeslam, Consultant ecommerce Smile et Aurélien Foucret, expert technique Smile.

Lorsqu’un moteur de recherche interne à un site fonctionne, les visiteurs deviennent plus facilement des acheteurs : le parcours de navigation est raccourci, la réponse à leur problématique est immédiate.

Smile met en œuvre aux côtés de Magento une technologie de recherche innovante basée sur ElasticSearch, améliorant les performances et ouvrant également la voie vers de nombreuses fonctionnalités telles que la recherche contextuelle, la recherche floue, la percolation, et des capacités de merchandising avancées… le tout Open Source.

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Bargento 2014 : conférence Smile « ElasticSearch booste la recherche Magento »

  1. 1. SMILE - 07/10/2014 Boost your Searchandising with ElasticSearch
  2. 2. 2 SPEAKERS FARID AIT ABDESLAM eCommerce Consultant @faitabdeslam AURÉLIEN FOUCRET R&D Manager @afoucret Bargento October 2014
  3. 3. 3 Bargento October 2014 SMILE IN A FEW FIGURES Leading European open source integrator More than 20 YEARS EXPERIENCE IN OPEN SOURCE More than 35 PARTNERS IN OPEN SOURCE More than 50 MILLION EUROS IN TURNOVER IN 2013 700 OPEN SOURCE EXPERTS 25% INCREASE IN TURNOVER PER YEAR
  4. 4. 4 17 OFFICES IN 7 COUNTRIES Bargento October 2014
  5. 5. 5 WHAT DO WE DO FOR YOU ? Bargento October 2014 CONSULTING Project Framework / Audits / Benchmark DIGITAL Visual identity/ Ergonomics Accessibility / Editorial Strategy / SEO HOSTING Hosting / Corrective and upgrade Maintenance / Support TRAINING Change management Intra and inter company training ENGINEERING Conception / Development / Configuration A 360° SERVICE FOR YOUR PROJECTS
  6. 6. 7 OUR EXPERTISE AND OUR BELIEFS Bargento October 2014 ARE DETAILED IN OUR WHITE PAPERS Web Culture System E-business Content Management and DMS ERP et Business Intelligence OVER 100 000 DOWNLOADS PER YEAR
  7. 7. 8 OUR REFERENCES 70% OF CAC 40 COMPANIES HAVE TRUSTED US Bargento October 2014
  8. 8. 9 SMILE IS THE LEADING EUROPEAN SMILE IS THE BIGGEST OPEN SOURCE PLAYER IN EUROPE 700 employees, 17 offices, 300 new projects per year MULTI-TECHNOLOGIES, A UNIQUE EXPERTISE More than 35 technological partnerships, the highest level of recognition for most Bargento October 2014 OPEN SOURCE INTEGRATOR
  9. 9. 10 SMILE & MAGENTO PARTNER OF THE YEAR 150 trained engineers 15 certified developers 80 projects 6 years of experience 45 000 man days produced Gold Partner Bargento October 2014
  10. 10. 11 SMILE OPEN SOURCE SOLUTIONS LAND OF INNOVATION We did it first :)  Integration of key solutions to Magento Bargento October 2014
  11. 11. ELASTICSEARCH MATURE & EFFICIENT 12 Bargento October 2014
  12. 12. 13 ELASTICSEARCH WHAT IS IT ? Distributed RESTful search & analytics server  Build on top of Apache Lucene  Drop in replacement for SolR Open Source License  Apache 2 Unique features  Percolation  Aggregations  Hadoop Integration Quick learning curves & deployment Full text search Bargento October 2014 Schemaless Real time indexing Real time analytics Distributed & High availability
  13. 13. 14 ELASTICSEARCH INC. THE COMPANY BEHIND ELASTICSEARCH Bargento October 2014 2 HQ  US : Los Altos (California)  EU : Amsterdam (Netherlands) Offices in France Other Open Source projects (ELK) : Big momentum on the market  8+ million downloads since 2010  > 500 000 downloads per month avg. 90 employees Revenue growth : 400% last 6 months Business Model •Sales support and training for ElasticSearch •3 levels of support (Silver, Gold, Premium). Per node •Up to 24/7 SLA Investors •Benchmark Capital $10M Series A, 2012 •Index Ventures $24M Series B, 2013 With participation from Benchmark Capital •New Enterprise Associates $70M Series C, 2014 With participation from Benchmark Capital and Index Ventures ElasticSearch Logstash Kibana
  14. 14. 15 ELASTICSEARCH WHO IS USING IT ? Bargento October 2014
  15. 15. SEARCHANDISING LESSONS LEARNED 16 Bargento October 2014
  16. 16. 17 SEARCHANDISING LESSONS LEARNED What is Searchandising ?  1 - Search o Up to 70% of the visitors use the search bar  2 - Merchandising o new o special offer o promotion o destocking Bargento October 2014
  17. 17. RELEVANCE = FULLTEXT RELEVANCE + EXTERNAL SIGNAL RELEVANCE 18 SEARCHANDISING – LESSONS LEARNED WHAT IS RELEVANCE FOR AN ECOMMERCE WEBSITE ? Fulltext relevancy  What field is used into search ?  How are field analyzed ? What are their respective weight ? Fulltext is only a small part of what matter when dealing with an eCommerce website Other parameters of relevance are :  Business rules  Customer behavior Bargento - Boost your searchandising with ElasticSearch 07 Oct. 2014
  18. 18. 19 SEARCHANDISING – LESSONS LEARNED FOCUS ON CUSTOMER BEHAVIOR Data can help you to make better decision from insights on customer behavior Find new relevant optimization based on trends, sales, … Is your search engine able to apply rules on insights ? Search optimization is an Iterative process : Bargento - Boost your searchandising with ElasticSearch 07 Oct. 2014 Collect data Analyze behavior Optimize engine
  19. 19. 20 SEARCHANDISING – LESSONS LEARNED OTHER IMPROVEMENT AREA Rich autocomplete  Get the user to the right content directly  Multiple content type : products, category, … Rich faceting features  Multiple select facets  Range sliders  … Category built on search engine rules Personalization / Contextualization Experiment optimization through A/B testing Bargento - Boost your searchandising with ElasticSearch 07 Oct. 2014
  20. 20. 21 SEARCHANDISING – LESSONS LEARNED WHAT ABOUT EXTERNAL SEARCH ENGINES ? Use self-hosted search engine instead of SaaS solution  Weak network introduces latency and less security Customization  The editor have his own roadmap  No way to have your own Indexing  Most of the platforms does not provide real time indexing leading to inconsitencies between database and search engine  Inconsistencies lead to the « holes into product list syndrom »  Retroaction on the platform not smoothly managed (Magento caches,Varnish ,…) Unconsistent features  Most external searchandising are not well integrated into Magento  2 admin interface ; one for Magento, one for the searchandising  Useless feature : not consistent with the way Magento works. Bargento - Boost your searchandising with ElasticSearch 07 Oct. 2014
  21. 21. 22 MAGENTO & ELASTICSEARCH Bargento October 2014
  22. 22. 23 MAGENTO & ELASTICSEARCH OUR MODULE GOAL An Open Source module  Smile Magento ES a.k.a Smile Searchandising Suite  Integration of ES into Magento  Drop-in replacement for SolR  Combining our long experience with OSS Search Engine High quality implementation  Does not break Magento standard feature  Built for extensibility  Upgradable : our module is upgraded with every new Magento version The ultimate goal : give merchant tools to improve conversion with state of art features Bargento - Boost your searchandising with ElasticSearch 07 Oct. 2014
  23. 23. 24 MAGENTO & ELASTICSEARCH KEY FEATURES – FULLTEXT SEARCH Fulltext Search improvements  Fine control on what fields are used in search and their respective weight  Fuzzy search : search for « Frankenshten » and get the results for « Frankenstein » Bargento - Boost your searchandising with ElasticSearch 07 Oct. 2014 Rich faceting toolkit  Multiselect facets implementation  Price ranges, rating filters, …  Easier customization of the facets logic and templating by developers  SEO optimizations Autocomplete framework  Autocomplete popular searches, products and categories  Customizable templates (e.g. : display product images and prices)  Pluggable models allowing developpers to easily add their own autocomplete (store, CMS, …)
  24. 24. 25 MAGENTO MODULE KEY FEATURES – MERCHANDISING Behavorial data collect : get richer from your clients  Our module collects all your clients behavior and creates a knowledge database you can query at will  Real time data refresh : don’t miss the trends  Use it into merchandising optimizations rules Bargento - Boost your searchandising with ElasticSearch 07 Oct. 2014 Smart categories  Build categories by defining search engines queries and not by picking products one by one o Ex : « All discounted products that are in stock »  Nice UI for rules administration Optimizations tunning – Rules based relevancy  Append business rules to your catalog to modify relevancy o « Boost all products which are in stock » o « Boost all products of category HighTech »  Pluggable system : developers can append new models easily
  25. 25.  Many extension hooks shipped by default (templating, custom optimizations models, and new features) 26 MAGENTO MODULE KEY FEATURES Built for Magento, into Magento  Deep Magento integration.  Operate everything from Magento admin. No additional back-office.  Optimized data indexing. Get your catalog updated in real time and reduce your time to market.  Your business is unique. Your search engine should be too.  Index what you need in custom indices (stores, cms content, …) Bargento - Boost your searchandising with ElasticSearch 07 Oct. 2014 Designed for extensibility ElasticSearch : a scalable and secured backend  Scale over many servers when your catalog or your business grow  Avoid downtime with : automated failover when a server fails or during maintenance  Snapshot and restore in minutes the whole cluster. Easy to backup.  Monitoring tools available from ElasticSearch Inc. (Marvel)
  26. 26. Demo time
  27. 27. Smile_SearchOptimizer Product Data Indexing User Behavior Indexing 28 ELASTICSEARCH & MAGENTO GLOBAL ARCHITECTURE Technology stack : Website Usage Collect Data Smile Webtracker Bargento - Boost your searchandising with ElasticSearch 07 Oct. 2014 Website Users Smile_Modules : Search Queries Catalog Index Behavorial Data Index Smile_ElasticSearch Smile_VirtualCategories Smile_Tracker
  28. 28. 29 ELASTICSEARCH & MAGENTO OPEN SOURCE RELEASE First release : technical core containing  Indexing, search and autocomplete  Available as soon as Friday on our GitHub Compatibility :  Magento EE 1.13.x & 1.14.x and Magento CE 1.8.x & 1.9.x  ElasticSearch : 1.2.x & 1.3.x Later this year release of more modules :  Virtual categories & Search optimizers  New features (see roadmap) Bargento - Boost your searchandising with ElasticSearch 07 Oct. 2014
  29. 29. 30 ROADMAP Bargento October 2014 HIGHLIGHTS
  30. 30. 31 ROADMAP HIGHLIGHTS RECOMMENDATIONS Collected data will allow us to build recommenders into our module :  Cart recommendations  User recommendations  People who viewed this products are also interested by this product  Recurring bought products  … Machine learning algorithms :  From Spark Mlib  Customizable Other :  More like this into ES (avoid cold start)  Manual recommendations by the merchandiser Bargento October 2014
  31. 31. 32 ROADMAP HIGHLIGHTS SEARCH CONTEXTUALIZATION Search relevance is matter of context Two kinds of context :  User related : o A customer looking only at « Women products » o A customer buying only products with size « M »  Navigation related : o An user has launched a search from the « Book » category In both case we should be able to influence relevancy from these contexts buy boosting product matching the context The more an user is using your website, the better his shopping experience is Bargento October 2014
  32. 32. 33 ROADMAP HIGHLIGHTS PROMOTION TOOLKIT SalesRules in Magento :  Defined by rules (just like VirtualCategories)  Can be associated to banners Goals :  Better relay of your promotional operation  Trigger the right banner when an user is « near » a promotion  Based on the defined rules  Display tags and labels on products if it match a promotion To provide this features we will use an feature that is unique to ElasaticSearch : the percolator Bargento October 2014
  33. 33. 34 ROADMAP HIGHLIGHTS CROSS CHANNEL / MARKETPLACE Magento catalog is products centric It’s great for your eCommerce main offer Need for an additional layer into Magento : the offer  You want to sell produts for other merchants  You are a retailer with many point of sales ElasticSearch will be central in our effort to integrate the cross-channel / marketplace logic and present offers Product (eCommerce) Bargento October 2014 Offer Paris Store Offer Merchant 1 Offer London Store Offer Merchant 2
  34. 34. 35 ROADMAP HIGHLIGHTS MAGENTO 2 SUPPORT Will the module be outdated with Magento 2 ?  Our module will be updated with Magento  This include Magento 2 Bargento October 2014