How to Make Media Monuments for Search Engine Optimization is the backbone of an informative presentation that may change your opinion of content marketing and the way your people create brand media.

1. How To Make
Media Monuments
For SEO
A new perspective on the
Birds of Toronto
content marketing initiative.

2. What is a Media Monument?
A Media Monument is a collection
of stories with photo, video and
text components that are made
more relevant to more audiences
because of their grouping or
common theme.
The ‘stack’ is created over time by
one or more authors to benefit a
niche audience for perpetuity.
For example most travel blogs are
Media Monuments to the traveler.

3. Why Make Media Monuments For
Search Engine Optimization?
Media Monuments make smart SEO because,
1) they are valuable, relevant link building opportunities for sponsors.
2) stories containing the links to client sites are uncommonly well shared.
3) the stack of stories accrues more traffic and authority as it ages.
4) Media Monuments last forever.

4. Each story is a package filled
with optimizable ingredients.
Pictures Videos Text
Graphics Niche Info
But this is just good rich media
blogging, a common practice.
This first step is simply doing
rich media Content Marketing.

5. Authors’ Social Communities
Next we get very active with
social sharing around the
elements and nuances of each
story, speaking to its unique
audience, in niche networks.
Sponsors’ Social Communities

6. The content packages are similar,
but each has a different flavour,
Sponsor #3 ‘Raspberry’
Sponsor #2 ‘Blueberry’
Sponsor #1 ‘Lemon’

7. Birds of Toronto is an enduring ‘local’ Media Monument
Business sponsors
were invited to set up
our homemade
motion detector
enabled Bird Photo
Booth camera system
near their real life
business locations to
record each of their
neighbourhood’s
many different birds.
Smojoe wrote long accounts detailing each of
the participants, their businesses and the birds
they photographed; we shared photos, videos
and contextual accounts of their achievements
in articles, blogs and discussion forums. Each
piece of content was in turn well shared again
on Facebook, Twitter, Pinterest and Google+.
The 2014 Bird Photo Booth
Business Challenge has a
dozen different audiences,
and is especially popular
with gadget geeks, nature
lovers, birdwatchers and
environmentalists.

9. Birds of Toronto is Seven Stories, Stacked in a Sequence
Each story
marries a bird
species to a
business sponsor.
#7 Black Duck
#6 House Sparrow
#5 Blue Jay
#4 Mourning Dove
#3 Common Grackle
#2 English Sparrow
#1 Redwing Blackbird
#0 Wood Sparrow
Each story
has a new
hero, new
audience,
and new
publishers.
Each one
focuses on
a new bird.

10. Sponsors Get Increased SEO Rankings
because being part of the Media Monument makes them more important in
Google’s search math.
Of the participants in the Birds of Toronto initiative,
Paul Peic went first and launched his "Toronto float homes' website to #1 position,
https://www.google.ca/search?q=Toronto+float+homes&pws=0
Standard Tele climbed up from pg4 to number two for 'office phones Toronto‘,
https://www.google.ca/search?q=office+phones+Toronto&pws=0
David Shephard of Jib Strategic now ranks first for 'boutique advertising agency‘,
https://www.google.ca/search?q=boutique+advertising+agency&pws=0
TOUGHROOF did it as 'commercial roofer' and ‘flat roofer’ for top rankings for each,
https://www.google.ca/search?q=commercial+roofer&pws=0
All 2014 participants enjoy higher rankings, increased traffic and the legacy effect.