So many marketing strategies these days are robotic and monotonous – it’s important to remember that the people to whom you’re reaching out are also people, just like us. People like to laugh, so are you delivering with humorous content? Check out some of the companies that are creating funny content that resonates, and learn how they can help you find your funny bone.
14. Lianna Patch’s 3 Rules for
Converting with Humor
1. Do your research and know your audience
15. Lianna Patch’s 3 Rules for
Converting with Humor
1. Do your research and know your audience
2. Be heartfelt and intuitive
16. Lianna Patch’s 3 Rules for
Converting with Humor
1. Do your research and know your audience
2. Be heartfelt and intuitive
3. Don’t forget about design – Make your content look good
17. There’s a reason B2B marketing
has earned the nickname
“boring-to-boring.”
24. Intel
• This post isn’t promoting
anything – just providing
some laughs for social
browsers.
25. • This post isn’t promoting
anything – just providing
some laughs for social
browsers.
• It’s a very top-of-the-funnel,
awareness post, but new
followers can turn into
new leads.
Intel
26. • This post isn’t promoting
anything – just providing
some laughs for social
browsers.
• It’s a very top-of-the-funnel,
awareness post, but new
followers can turn into
new leads.
• Check the date on that
post! Intel was doing social
great before some people
knew what social was.
Intel
28. ConversionXL Blog
• This example demonstrates
how most of us really feel,
and speaks to us in a more
relatable language.
29. ConversionXL Blog
• This example demonstrates
how most of us really feel,
and speaks to us in a more
relatable language.
• When you cut formality,
the whole of product can
come to life in a much more
human way.
30. ConversionXL Blog
• This example demonstrates
how most of us really feel,
and speaks to us in a more
relatable language.
• When you cut formality,
the whole of product can
come to life in a much more
human way. Humans like
humans.
35. Have Fun With It
• When creating B2B content, it’s easy to lose sight of the abstract “leads” and
“prospects” as just people who laugh, talk, and like to experience fun
things.
36. Have Fun With It
• When creating B2B content, it’s easy to lose sight of the abstract “leads” and
“prospects” as just people who laugh, talk, and like to experience fun
things.
• Be genuine, be creative, be thoughtful.
37. Have Fun With It
• When creating B2B content, it’s easy to lose sight of the abstract “leads” and
“prospects” as just people who laugh, talk, and like to experience fun
things.
• Be genuine, be creative, be thoughtful.
•Now let the jokes fly!
38. People are just people like you.
- Regina Spektor, “Ghost of a Corporate Future”