The SME's guide to the social media landscape. Make no mistake, your clients are on social media so you should be there, too.

1. If social media platforms
were countries:
If social media platforms
were people:
Facebook
The old mate
LinkedIn
The networker
Twitter
The broadcaster
Instagram, Vine
and Pinterest
The show-offs
Facebook 2nd highest
population after China
Contact Snap today to learn more about the
different marketing options for your business.
The SME’s guide to the
social media landscape
Make no mistake, your clients
are on social media so you
should be there, too.
With 93% of shoppers’ buying
decisions being influenced by
social media, businesses can
use it to promote their brand,
build customer loyalty and
engage clients in a unique way.
http:www.youtube.com/watch?v=zxpa4dNVd3c • http://blog.hubspot.com/marketing/social-media-roi-stats • http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/
http://mashable.com/2014/04/23/social-media-marketing-facts/ • http://www.fastcompany.com/3032287/hit-the-ground-running/the-art-of-self-promotion-on-social-media • http:www.youtube.com/watch?v=zxpa4dNVd3c
Use images and videos for engagement.
Offer promotions and discounts.
Keep it professional at all times.
Join groups and be active in them.
Use hashtags and trending keywords.
Use snackable content such as statistics and quotes.
Aim for content that is inspiring and entertaining.
Get creative and have fun with it.
Ignore your audience.
Clutter the news feed.
Let your Company Page or profile sit inactive.
Connect with masses of people who have
no relevance to your industry.
Tweet images through third party applications.
Automate an entire Twitter feed.
Post anything explicit or offensive.
Neglect your followers.
CREATE CURATE CONNECT
The 5:3:2 Rule: Out of every 10 social posts
5: Curated content from
others that is relevant to your
audience and industry
Facebook
LinkedIn
Twitter
Instagram
3: Content created or
designed by you
2: Something entertaining
to humanise your brand and
connect with your clients
By spending just 6 hours a week on social media, over 66% of marketers see lead
generation benefits and nearly half of those report reduced marketing costs.
The benefits: Those three little words…
Return On Investment ROI
DO DON’T
“ “ – Erik Qualman
We don’t have a choice on whether we do
social media, the choice is how well we do it.
Optimal post times:
Facebook: 1pm-4pm
Twitter: 1pm-3pm
LinkedIn: 12pm or 5pm-6pm
Instagram, Vine and Pinterest: 7am-8am or 6pm-9pm
LinkedIn 3rd highest
population after India
Twitter 4th highest
population after U.S.A
Instagram 6th highest
population after Brazil