snap2life app 2011 mobile image recognition

prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH

ABOUT prisma

Experience Industry Expertise
› Established 1981 › Healthcare
› Public administration
Expertise › Manufacturing
› Business Intelligence [BI] › Finance
› Mobile Solutions
› Enterprise Content [ECM] Assured Best Quality
› Management Systems › Certification according to
ISO 9001:2008 und ISO 13485:2007
Services
› Research & Development
› Consulting
› Support


REFERENCES – SNAP2LIFE

› Ströer Out-of-Home Media AG
Development and operation of the mobile image recognition system
/ smart phone App vooh! for the market leader in outdoor media and
billboards

http://www.stroeer.de/Vooh.vooh.0.html


- HOW IT WORKS
› Newspapers, magazines, catalogues and billboards reach millions of
people every day WEB
Problems:
• The images used therein convey a one-directional message.
• The images do not provide immediate access to further
information or attractive offers.
• No interactive experience is provided.
• The message is soon forgotten.

› The internet offers everything which print and outdoor media lack. PRINT

› SNAP2LIFE CREATES A DIRECT LINK BETWEEN AN IMAGE AND
THE CORRESPONDING ONLINE CONTENT


WORLD WIDE WEB

PRINT - PLAKAT

THE IMAGE LINKS
PRINT TO WEB
CONTENT


THE IMAGE IS “THE KEY”
NO BAR CODES ARE REQUIRED
IMAGE RECOGNITION | Gryphos®Image-Match
generates pinpoint recognition even when pictures are taken from different angles or rotated,
partially covered, skewed, illuminated, enlarged or behind reflective glass


UNDER THE HOOD
(original) Use Case
Pursuit of stolen art with mobile photography

Requirements
• Recognition occurs despite rotation, translation, shifts in
scale or perspective, partial coverage, lack of focus,
illumination, …
• High speed matching to a large data base

Figure 1: Image Variations


POINTS OF INTEREST METHOD IDENTIFIES SPECIFIC
POINTS AND COMPILES THE VECTORS INVOLVED

Figure 2: Points-of-Interest with characteristic scaling


SEVERAL LAYERS OF DETECTORS ARE USED

Skalierung Figure 4: Scale space


THE PROJECTION MATRIX ENSURES THE CORRECT
RECONCILIATION OF IDENTICAL POINTS

Figure. 9: POI-matching points after eliminating non-correlating grid points


ENTER THE WORLD BEHIND THE PICTURES
TARGET GROUPS: MEDIA COMPANIES, CORPORATIONS, ADVERTISING AGENCIES,
BILLBOARD MARKETERS

› 1 App = 1.000 memorable, › Takes global products local,
cross media experiences combines GPS data, maps and
› Bridges the media gap local retail offers
Enhances the value of each › Combines and enriches billboard
medium advertising with rich media
› Increases involvement of the › Establishes outdoor billboards as
consumer a “gateway” to the net
› Enables interactive communication › Identifies target group specific
billboard hot spots
› Enriches journalistic print coverage
with multi-media content › Stimulates the consumer to enter
the web and enter the store
› Converts an image to a message to
a description to a purchase
› Highlights a product or brand
› Requires no change in the image
used, no QR codes


EASE OF USE

The snap2life App has one button only


SNAP2LIFE IS THE DIRECT LINK FROM PRINT TO WEB

1 2 3

PHOTO/ SNAP RECOGNITION RESULTS


CONNECTS IMAGES WITH ALL KINDS OF MEDIA
WEB CONTENT
› Company pages
› Product pages
› Online shops
› Games, raffles, coupons

VIDEO
› Image videos
› Product videos
› Test reports / News reports
› Sales pitches

ONE TO ONE OR AUDIO
› Music
ONE TO MANY › Sounds
› Testimonial speeches

LOCAL INFORMATION
› Information on local supply sources
› District reports

REFERALS / TELL A FRIEND
› Mail
› Facebook
› Twitter
› Other social networks


A SIMPLE APP – BASED ON CUTTING EDGE TECHNOLOGY

ON THE SMARTPHONE DATA TRANSFER IMAGE RECOGNITION
AND CONTENT
DISTRIBUTION

MOBILE CLIENTS CENTRAL SERVER
WEB SERVICES › MY SQL – DB
(REST) › TOMCAT
› NET – FRAMEWORK

IMAGE RECOGNITION/
ALGORITHM


DEVELOPMENT, OPERATION AND MAINTENANCE
FROM ONE PROVIDER

APP APP STORES
CONTENT COMMISSIONING DEVELOPMENT/ PROVISION
PARTNER CUSTOMIZING

TRANSFER DOWNLOAD

IMAGE
OPERATION/
TRANSFER END USER
MAINTENANCE


USAGE DATA ANALYSIS PROVIDES MARKET INTELLIGENCE
NO ESTIMATES – EXACT MEASUREMENTS
THE SNAP2LIFE SYSTEM REGISTERS EVERY
SINGLE EVENT AND GENERATES
AUTOMATIC REPORTS AND ANALYSIS
i.e.:
› Number of queries per image
› Time of query
› Number of unique users
› Number of returning users
› Location of query (if authorized by user)
› Type of device – version
› Trend analysis of data
› Most popular interactive images

FLEXIBLE, TAYLOR-MADE REPORTING AVAILABLE


- SUMMARY
FULL SERVICE PROVIDED:
FROM THE APP-DEVELOPMENT TO CONTENT MANAGEMENT TO REPORTING

MOBILE CLIENTS
› Apps available on different platforms (iOS, Android,)
› standardized connection to the server using webservice interfaces
› Flexible design of the app screens reflecting corporate design requirements and client wishes
› Data analysis based on type of device and user category
CENTRAL SERVER
› Central and secure reception / processing of all queries (regarding both image data as well as user and location data)
› Flexible System Scaling depending on the volume of queries: 1,000, 10,000 or 100,000 queries per day
› modular and flexible architecture, thus a simple expansion and exchange of the software modules is possible
› various import and export possibilities for reference data (FTP, Webservice, Webbrowser)
› Extremely fast processing – Reception, image comparison and reaction within around 2 seconds
› Modulare integration of further image recognition tools i.e. integration of QR code analysis
› Provision of the functionality using webservices (REST basis)
› Access possible through various own or external applications, regardless of the platform (mobile clients, desk top
applications)
IMAGE RECOGNITION | Gryphos®Image-Match
› An extremely high performing recognition algorithm, conceived for the pursuit of stolen art
› performs well despite rotation, shifts in scale or perspective, partial coverage, lack of focus or illumination,
› uses the latest methods for high speed searches in image data basis
› continual improvement and expansion
REPORTING
› flexible taylor-made reports
› aggregated illustration of the data compiled from the devices


Thank You!

Contact

Martin Krotki Roger Sturm
Product Manager Member of the Advisory Board

Martin_Krotkiprisma-edv.de Roger_Sturm@prisma-edv.de
+49 172 301 3761

prisma GmbH
Lahnstraße 25 - 27
12055 Berlin

T + 49 30 238 8203-0
F + 49 30 238 8203-119

www.prisma-edv.de


snap2life app 2011 mobile image recognition

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