2. What is Snappar?
Snappar is an industry –leading company company at the forefront of rapidly
emerging interactive media. At Snappar, we specialize in immersive
technology to create unforgettable brand campaigns.
3. Why Snappar?
We are a group of techies, artists, programmers and interactive marketing
specialists. We research, innovate and establish new interactive
communication methods. We help brands to attract, engage and connect
with their customers. We are brand experience architects.
5. Services
We specialize in conceptualizing and executing interactive campaigns on
several platforms: Events, OOH, Smart-phones, Tablets , Web and Social Media
using state-of–the-art technology such as Augmented Reality, Gesture
Tracking, Motion Sensing, Touch Displays, and other customized interactive
technologies.
Keeping track of the latest in technology is our job. Partnering with top
technology providers, we develop custom cutting edge marketing solutions
that make an impact on your audience.
6. How We Work?
Phase 1: Campaign Kick-Off: Snappar works with the client to develop the
custom interactive solution scenario: scope out the project: document key
timelines, goals, deliverables, messaging. Develop and confirm scenario
storyboards.
Phase 2: Content Creation: Media artists develop assets for a custom solution:
source sound effects, video files and other assets. Create media content and
animation. Validate and test the content.
Phase 3: Programming: Engineers customize the solution through licensed
technology scripting, where the interactivity of the user experience is
developed. Develop scenario and validate final result
Phase 4: Final delivery: Final version is tested and then integrated on the
platform requested.
7. What is Augmented Reality?
We at Snappar, specialize in Augmented Reality technology, that
can be used for your brand’s effective communication. Augmented
reality (AR)!is the integration of digital information with live video or
the user's environment in real time.! Let’s unsderstand what AR is all
about.
Different Types of Augmented Reality:
Black & White Markers:! The detection of interest points is here done through
black & white fiducial markers. Most of the time,! the applications using markers
are based on open source technology.
Marker Less Tracking (MLT): This is currently one of the best technology for
tracking. It performs active tracking and recognition of real environment on any
type of support (visuals, objects, faces, movement) without using special placed
markers. It is more powerful and allows the performing of more complex
applications of Augmented Reality. This new technology is operational on
stationary, web or mobile devices.
9. Idea
This technology called Augmented Reality integrates 3D objects with live
video on the web server. The video is digitally processed and “augmented”
with the 3D components. In other words, this digital processing mixes real and
virtual worlds together, in real time.
10. Brand Immersion
Using AR, customers can try on various articles- apparels, eyewear, jewellery and
much more.
11. Objectives
• Audience engagement.
• Complete feel of the product without displaying the actual product.
• Saves from the hassles of displaying the live product.
• The digital platform is attractive as well as interactive.
12. Benefits
! It provides a 3D feel of the product on a display device.
! The software transforms a printed product catalogue into interactive
moving images.
! Provides a 360 degree view.
! Multi colour view – If required the various colour options of the product
may be highlighted.
16. Reference Augmented Reality solutions : Virtual
Dressing room
The activity is aimed at giving users a virtual trial room experience using
Augmented Reality and 3D depth sensing technologies.
Users will find themselves immersed in a Virtual trial room and will have
options to try out different outfits .
Once the user likes a particular outfit, she can take a photograph wearing
that outfit and then share the photograph on social media.
Similar Virtual dressing room solutions can be implemented on the web as
well as inside the store as permanent installations.
Such solutions will not only give consumers a ‘WoW’ experience but also
save retail space.
Video: http://www.youtube.com/watch?v=fhjuZMEJ4-U
18. The Technology
AR is capable of recognising images as seen through your camera. These may be
objects, sites or just pictures on a magazine. Once recognised will dynamically
overlay multimedia content on to the camera view.
It is able to virtually “glue” a 3D model on to objects. As you move the camera,
the 3D model will follow accordingly. This also makes two way interactions
between the user and AR over lays possible, perfect for an augmented
experience.
19. To showcase the innovative features in a
The Challenge Print AD/Outdoor Hoarding
We create an application (for
iPhone / Android/ Blackberry/Nokia
enabled platforms) for readers/
Idea viewers to download for free of cost
so that they can experience the
innovative features by themselves.
The Solution Augmented Reality
21. Users present in the mall will be asked to stand on the marker.
There will be a huge LCD screen with a live feed camera.
When the users stand on the marker, different characters will appear
on the screen augmented with the users.
Different characters will perform different actions depending on their
role etc.
Users can instantly share their experience / pictures with the characters
on Facebook .
Reference Link : Disney Times Square
http://www.youtube.com/watch?v=DRRu5dKRfTU
22. On-Going Project
We are executing a project for Google at Group M offices in Mumbai and
Delhi . Here, the user will be made to scan a QR code, which will direct him/
her to a smart-phone optimized micro-site consisting of unique animations
and sounds. The micro-site will display campaign related information and
requests registration details, stored on a back-end real-time server.
23. Reference Links
Following is a list of interesting AR campaigns. We have the capability,
people and technology to do execute campaigns of similar nature.
On Ground:
Nokia Lumia: http://www.youtube.com/watch?v=Cqaq69Lnsvc
Mahindra: http://www.youtube.com/watch?v=iA-2ElU9Qs8
On Mobile:
Heinz: http://www.youtube.com/watch?v=GbplSdh0lGU
On Web:
http://www.youtube.com/watch?v=NxQZuo6pFUw
