1. Style sheet

2. MOOD BOARD

3. Mood Board
In nearly all of the shots taken of the bands, a medium or medium long shot is used. As this is the normal
type of shot for the cover photo, this is also what I will use for my cover photo.
Nearly all of the backgrounds for the images have been taken in a studio setting with either a very dark or
light background. A few of them have been taken at a location but it is generally quite a blank background.
For my photos, I will follow this trend by using either a very light or dark background or using a relatively
blank location background.
Each of the groups tend to have 4 members in the photo with the lead singer/artist of the band being at the
front with the other members spread around behind them. This means that, if my photos include groups of
people, I will only use a maximum of five people for the image.
In all of the images, the artists are wearing dark clothing like black, grey and blue with all of them wearing a
similar style of clothes as well. This means that, for my photographs I will try to get my models to wear
similar clothing to this.
For each of the photos, they are nearly all staring straight towards the camera which creates a connection
with the audience. I will try to do this for my shots by including all or nearly all of the people in the shot
looking at the camera.
Some of the images include props like musical instruments, microphones or CD’s. This helps to reinforce the
type of music they play and how they are a part of the music.

4. Colour schemes
I would like to use this colour scheme on the
front cover as each of the colours stand out
clearly and they do not merge together. As my
target audience is both male and female, these
colours are not gender specific so people will
not feel discouraged to buy it because of the
colours used. Black and red are commonly
related to rock music so the audience will
automatically associate the magazine with rock
music. The colours also contradict each other so
when they are used together, it will be easy to
read/see what is on the page. By using yellow, I
will be able to add in splashes of colour to
highlight important details and draw in the
audiences attention.
This colour scheme is very basic and does
not have much of a variation in colour.
However, the black and grey contradict one
another so they would stand out clearly and
the orange could be used to highlight
important details. I could use this for my
contents page as that involves a lot of text
which need to be told apart so it may be
useful to have the orange to highlight page
numbers and use the black and grey to
show the different headlines and articles.
This colour scheme has a lot of
contradicting colours. However, they may
relate more to the pop side of the rock pop
genre with the white and blue. I may include
the white from this colour scheme with the
first one as it could help to contradict with
the black and red. This means that both
genres of music that I am using will be
included so it will appeal to a wider
audience.

5. Colour schemes
I am going to use this
colour scheme for the
front cover and in the
articles. I have added the
white from one of the
previous colour schemes
as it worked well with
the other colours used.
The yellow can be used
to highlight important
details which will catch
the readers attention
while the black, white
and red can be used for
the backgrounds, titles and other
important details. As the black, white and
red can be clearly seen against each
other, they will be good to use for
backgrounds and text which the audience
will need to be able to see easily.
I am going to use this
colour scheme for the
contents page. The grey
and black contradict each
other and help bring our
the orange to highlight
important features. The
orange can be used to
highlight the page
numbers and any other
important details which may be featured
on the page which are not to do with
the articles. The black and grey will be
used for the article titles (black) and the
brief description of what the article will
be (grey). By doing this, the audience
will be able to easily distinguish between
the article title, what the article is about
and which page it is on. As each of the
colours can be clearly seen against each
other, the audience will be able to
clearly read the magazine.

6. Fonts

7. Title fonts
I like this font as it has a nice effect to it (of
the text running down the page) and it can be
clearly read. I would use this as the font for
the title of my magazine as it is interesting to
look at, so it would catch people’s eyes and
there wouldn’t be any difficulty in reading it.
This font is very unique and people would be
likely to remember it. It is easy to read so it
would not put people off buying it and it
would leave a lasting impression as it is not a
font that is used on many other magazines.
This font has the effect of being painted on
rather than it being printed, which makes it
look more personal and as though it has been
tailored to the magazine. It is easy to read
and

8. Article fonts
I like this font as it is easy to read and is interesting to
look at. This may work well as the font for article
headings or sub headings because it would work well
with “Ace Records” title font as it is quite curved.
This font is clear to read and would attract the readers
attention due to it being in a bold font type. It is very
simplistic and it would be good to use to draw
attention to a feature.
This is a very simplistic font and mainly uses all
straight lines. Though it is clear and easy to read, it
does not relate to any of the title fonts which I have
looked at before so it may not be the most suitable
choice.
This font include characteristics from the first two
fonts as it has a curved feel to it and also includes the
bold font type which could help to get people to look
at it.

9. Final choice of fonts
This will be the masthead as it is unique and
interesting to look at. The audience is much
more likely to remember it as well due to it
being a different font to what they would have
normally seen.
This will be the main article text as it is clear to
read and is quite like the masthead. As it is quite
curved, it links in with the masthead but it is
easier to read and will look much better when
used in the articles of the magazine.
This will be used for the sub headings and if
there are any details which need highlighting or
to have attention brought to them. It also relates
to the other fonts as they all have the curved feel
to them.