Transforming a DMO in a customer centric organization implies a double movement: no digital transformation without a human transformation. In his presentation, Frank Cuypers will discuss how a DMO should think like a festival.
Frank is one of Europe’s leading experts on destination marketing and will bring an exciting international perspective. This will be a very informative and eye opening presentation that will force you to think outside the box.
Frank has been consulting and transforming the DMO Visit Flanders for four years. He is a Associated Professor of Marketing at the University of Antwerp and also teaches City Marketing at Karel De Grote College.
He is a firm believer in a new way of marketing destinations who argues constantly with people who still confuse marketing with promotion.
43. Biggest ‘blogtrip’inthe world
94 “Bloggers” from 13countries
Key influencers in music, travel, lifestyle, social media
Personal program for every blogger: a unique festival experience+
touristic tips
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45. Connection with bloggers as festival buddies
Authentic stories about festivals & destination
Happy bloggers &inspiration for their followers
Biggest blogtripin the world:return
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46. Print
Radio
Corporate communication (Tv,papers…)
Enhances online competences of your staff
(KPI:Kloutscore 30 for 30%vof organisation)
Biggest blogtripin the world:colateral
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47. Number of written blogposts: about 300
Number of unique visitors: > 12.000.000
Average potential readerper blogpost: 75.000
Number of Facebook fans of all bloggers: > 300.000
Number of Twitter fans of all bloggers: > 550.000
Some numbers
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48. Total Cost :about 180.000 €
Project manager+ 3 à 4 FTE (6months)
Conversation Value:>30.000.000 €
Some numbers
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