16. “IF I WERE TO SPEND AN
HOUR IN WHICH TO DO A
PROBLEM WHICH MY LIFE
DEPENDED, I WOULD
SPEND 40 MINUTES
STUDYING IT, 15 MINUTES
REVIEWING IT AND 5
MINUTES SOLVING IT”
ALBERT EINSTEIN
18. HUMANS ARE BAD AT FREE
ASSOCIATION.
HAVING A question
PROVIDES CONTEXT, CLUES
AND SUGGESTIONS TO HELP
THE FLOW OF IDEAS.
2
19. PUT
SCREENSHOT
HERE
eBookMORE ON CREATING GOOD
QUESTIONS IN THE GOAL
SETTING GUIDE FOR IDEA
PROGRAMS EBOOK
Extra Learning:
Mihaly Csikszentmihalyi (author of
Flow: The Psychology of Optimal
Experience) studied how nobel
laureates and other creative people
achieved their breakthroughs and
discovered something interesting.
Once they asked themselves the right
question, their ideas flowed rapidly.
2
21. EUREKA MOMENTS
ARE VERY RARE
ACCORDING TO STEVEN JOHNSON (AUTHOR
OF WHERE GOOD IDEAS COME FROM). THE
ideation process IS A COMBINATION OF
REFLECTION TIME AND CONNECTING WITH
OTHERS TO SHARE IDEAS.
3
22. 3
FOR EXAMPLE, SIR
JAMES DYSON SPENT
OVER 5 YEARS AND
CREATED 5,000
PROTOTYPES TO
MAKE THE VACCUUM
23. Steven Johnson wrote a book
about the natural history of
innovation. In it, he discusses how
the ideation process is actually a
combination of reflection time
and connecting with others to
share ideas. Watch his TED talk on
where good ideas come from.
MORE ON SIR JAMES DYSON
AND THE INVENTION OF THE
BAGLESS VACUUM
Extra Learning:
www.inc.com/ilan-mochari/vacuum-innovation.html
29. BRAINSTORMING
DOES NOT INCREASE
THE QUANTITY OF
IDEAS.
THE SAME NUMBER OF
PEOPLE COMING UP
WITH IDEAS
INDIVIDUALLY WILL
ALWAYS PRODUCE
MORE IDEAS
5
30. BRAINSTORMING IS A
GREAT WAY TO HELP
THE LATER STAGES OF
IDEATION TO COMBINE
IDEAS INTO THEMES
THAT LEAD TO EVEN
BETTER IDEAS
5
32. LET’S BOIL DOWN WHAT WE’VE LEARNED
ABOUT GETTING GOOD IDEAS:
33. LET’S BOIL DOWN WHAT WE’VE LEARNED
ABOUT GETTING GOOD IDEAS:
Ideation is like learning kungfu - you
need to practice and improve the skill to
get better ideas
A good question will help ideas flow by
providing context and cues
Good ideas need time and feedback
from others
We come up with better ideas by seeing
other implemented ideas
Use brainstorming to fuse ideas
together rather than source ideas
1
2
3
4
34. LET’S BOIL DOWN WHAT WE’VE LEARNED
ABOUT GETTING GOOD IDEAS:
Ideation is like learning kungfu - you
need to practice and improve the skill to
get better ideas
A good question will help ideas flow by
providing context and cues
Good ideas need time and feedback
from others
We come up with better ideas by seeing
other implemented ideas
Use brainstorming to fuse ideas
together rather than source ideas
1
2
3
4
35. LET’S BOIL DOWN WHAT WE’VE LEARNED
ABOUT GETTING GOOD IDEAS:
Ideation is like learning kungfu - you
need to practice and improve the skill to
get better ideas
A good question will help ideas flow by
providing context and cues
Good ideas need time and feedback
from others
We come up with better ideas by seeing
other implemented ideas
Use brainstorming to fuse ideas
together rather than source ideas
1
2
3
4
5
36. LET’S BOIL DOWN WHAT WE’VE LEARNED
ABOUT GETTING GOOD IDEAS:
Ideation is like learning kungfu - you
need to practice and improve the skill to
get better ideas
A good question will help ideas flow by
providing context and cues
Good ideas need time and feedback
from others
We come up with better ideas by seeing
other implemented ideas
Use brainstorming to fuse ideas
together rather than source ideas
1
2
3
4
5
37. Ideation is like learning kungfu - you
need to practice and improve the skill to
get better ideas
A good question will help ideas flow by
providing context and cues
Good ideas need time and feedback
from others
We come up with better ideas by seeing
other implemented ideas
Use brainstorming to fuse ideas
together rather than source ideas
LET’S BOIL DOWN WHAT WE’VE LEARNED
ABOUT GETTING GOOD IDEAS:
1
2
3
4
5
38. FOR MORE EBOOKS, CASE
STUDIES, AND BEST
PRACTICES VISIT THE
resources page