How a digital platform can boost cooperation among sale forces, improving their on-field effectiveness? The answer is OpenBar, the Heineken Italia social collaboration platform, projected and developed for the B.U HoReCa in order to support the sales forces daily activities, making the information sharing easier, quicker and enjoyable. OpenBar is an example of how a mobile platform can be a strategic asset for a company, helping employees in being always up-to-date about the business roadmap and goals, making them protagonists.

2. HEINEKEN | THE
WORLD’S
MOST
INTERNATIONAL
BREWER
THE
WORLD’S
MOST
INTERNATIONAL
BREWER
• NO
1
IN
EUROPE
• NO
2
IN
THE
WORLD
• PRESENT
IN
>70
COUNTRIES
GLOBALLY
SURPRISING
AND
EXCITING
CONSUMERS
EVERYWHERE
LONG
AND
PROUD
HISTORY
AND
HERITAGE

3. 2000
PEOPLE
PASSION
FOR
QUALITY
AND
INNOVATION
830
MILLION
€
REVENUE
4
BREWERIES
HEINEKEN | THE
LARGEST
BEER
COMPANY
IN
ITALY

4. IS THIS A SUSTAINABLE
COMPETITIVE
ADVANTAGE?

5. HOW
TO BEST
LEVERAGE
SCALE?

6. GOOD
IDEAS
MUST
TRAVEL
FAST
GOOD IDEAS MUST TRAVEL FAST

7. NONE OF US IS BETTER THAN...

8. ALL OF US

9. IDEAS CAN COME FROM THE TOP

10. AS WELL AS FROM THE BOTTOM

11. ONLY SIMPLE IDEAS CAN TRAVEL FAST

12. FAIL FAST...

13. SUCCEED FASTER

14. CONNECTION IS NOT NATURAL

15. DATE
19/01/2016