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The voice of the customer & the continuum of creativity - Gianfranco Zaccais
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The voice of the customer & the continuum of creativity - Gianfranco Zaccais
1.
The voice of
the customer & the continuum of creativity Date: 10 giugno 2011 BOSTON . LOS ANGELES . MILAN . SEOUL. SHANGHAI
2.
Continuum:
• Deeply Interdisciplinary • Not about ourselves • Global/Local • Finding the Big idea + Making it Real 2 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
3.
Continuum is a
design and innovation consultancy. ! We create product, service and brand experiences that improve people’s lives, in small and large ways, while driving business innovation. 3 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
4.
4 | Orange
| ©2010 Design Continuum, Inc. Proprietary & Confidential.
5.
Our People We succeed
by partnering with our clients and building project teams with deep experience and diverse skill sets. • Brand Strategists • Industrial Designers • Business Analysts • Economists • MBAs • Interior Designers • Anthropologists • Model Makers • Web Designers • Graphic Designers • Mechanical Engineers • Software Engineers • Design Strategists • Interaction Designers • Architects • Envisioners • Packaging Engineers • Electrical Engineers • Psychologists • Human Factors • Retail Designers • Experience Strategists • Market Analysts Engineers 5 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
6.
6 | Orange
| ©2010 Design Continuum, Inc. Proprietary & Confidential.
7.
Creating Business Success REEBOK
PUMP LINE SWIFFER DAKTARI DIAGNOSTICS Improving the game Changing the market DAKTARI / HIV AIDS Mobile Double sales to $2B New idea, new category Diagnostic for Rural Africa AMPLIFON AMERICAN EXPRESS TARGET Healthcare at retail Centurion Family friendly shopping From technology to service Exclusive experiences Creating a branded touchpoint 7 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential. CONTINUUMINNOVATION.COM © 2010 Continuum LLC | Proprietary & Confidential 7
8.
How we do
it 8 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
9.
Evidence based design 9
| Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
10.
One Laptop Per
Child ($ 100 Laptop) The OLPC laptop is sold through the nonprofit One Laptop Per Child, and is now in the hands of thousands of children around the world, from Ethiopia and Rwanda to Cambodia and Afghanistan, helping to educate and connect the world’s next generation of thinkers. 10 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
11.
11 | Orange
| ©2010 Design Continuum, Inc. Proprietary & Confidential.
12.
12 | Orange
| ©2010 Design Continuum, Inc. Proprietary & Confidential.
13.
Understanding other cultures
source: the athleticminded traveler Jim Kaese" Physical Psychological Cultural Environmental Financial 13 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
14.
Current Tools:
• Company culture > Organization • Process >Team Approach • Education • Research Communities • Collaborative Physical + Virtual Space • Communal space + Project rooms • Video Conference + Travel • Intranet + Social Networks • Qualitative in Person Research + Skype + Crowd Sourcing 14 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
15.
Organizational Impact 15 |
Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
16.
16 | Orange
| ©2010 Design Continuum, Inc. Proprietary & Confidential.
17.
Upedia – Continuum’s
first Intranet • 2003 – Continuum implements Upedia using MediaWiki Phase II on Linux • Great first step into collaborative corporate intranets but had limitations • User participation was difficult due to poor UI – No WYSIWYG Editor 17 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
18.
2009 – Search
for new Intranet Platform Requirements • Platform for Global Collaboration • Connect people, knowledge & ideas • Intuitive Interface - Visually compelling, • Adaptive – Short implementation timeline and adapts to structures • Rich user profiles for Global Project Resourcing/ Planning - Online dating for Project Planners We looked at a lot of the obvious candidates, implemented proof of concepts for some and in the end we selected: 18 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
19.
Introducing Orange 19 |
Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
20.
Rich User Profile Francine
Marlo, Designer 20 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
21.
Connecting People 21 |
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22.
Client Case Studies Case
Studies linked to client pages help Sales team understand past projects and sell new work 22 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
23.
Collaboration Inside of
Orange Research Communities Communities gather internally to advance Continuum’s expertise in specific topic areas. This expertise is then presented externally through thought leadership. 23 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
24.
Sustainable Innovation Each community
has a “group” page, allowing members to join, share ideas, and collaborate, regardless of their physical location. 24 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
25.
Sustainable Innovation News
Members of each community contribute and curate relevant news. Anyone in the company can follow this news via RSS or “favoriting” the page. 25 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
26.
Blogs 26 | Orange
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27.
Triggering Discussions 27 |
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28.
Orange – Linking
Studios 28 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
29.
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30.
Crowd Resonance Testing 30
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33.
Next Steps –
Integrating Systems Deltek Vision Business Orange Knowledge CRM Intelligence Intranet AP/AR People Project Acctg Clients & Projects Time Expense Groups & Communities Resourcing Files/ Assets Project Planning iDAM Content management File Share Search Retrieve Replication & Caching ‘ 33 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
34.
Future vision: 34 |
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35.
My Social Context: 35
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36.
PLEASURE A new Research
Community February 28th , 2011 © 2010 Continuum LLC Proprietary & Confidential
37.
Current members
? 37 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
38.
Lost pleasures: music 38
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39.
Lost pleasures: silence 39
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40.
Touch 40 | Orange
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41.
Everlasting pleasure: fun 41
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42.
Fun and Social
Behaviors 42 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
43.
Social Games: 43 |
Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
44.
Lost pleasures: random
and surprise. We are overloaded with deadlines and fast-paced schedules. Outlook rules our lifes. Every choice is accurately scheduled and programmed. We seem to have lost the pleasure of random, the pleasure of surprises to the point that we “program” our own luck (example of vased four-leaf clover). 44 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
45.
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50.
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51.
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52.
Virtual + Physical
Social Spaces 52 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
53.
JOIN US NOW! 53
| Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.
54.
Grazie!
gzaccai@continuuminnovation.com 54 | Orange | ©2010 Design Continuum, Inc. Proprietary & Confidential.