5 Keys for Creating a Modern Employee Experience
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Thought leadership webinar with Preston Lewis, Founder & CEO of Intactic
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5 Keys for Creating a Modern Employee Experience
- 1. Five Keys for Creating a Modern Employee Experience What you can do now to create a more human-centric workplace 1 Hosted byThursday, February 16, 2017
- 2. Our Presenters 2 copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience Preston Lewis Founder & CEO Intactic Sonia Fiorenza VP of Communication & Engagement Strategies SocialChorus +
- 3. Have a Question? 3 copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience Use the hashtag #EngageU on Twitter for questions & comments Chat with us on ReadyTalk! +
- 4. 4 Intactic is a modern communications company focused on creating more human-centric experiences for people at work. Our strategic, creative and digital services power enterprise transformation from the inside out. O V E R V I E W About Intactic S O M E C L I E N T S +
- 5. SYSTEMS We find that even the largest organizations in the world might not have the systems and processes to support efficient team communications and collaboration. Lenses How we think about our work. CAPABILITIES We identify skill gaps inside your communications function and share insights to strengthen your team muscle with modern tools and practices. TACTICS We balance and optimize your current communications channels while also creating a roadmap for investing in new technology. 5 Don’t re-create the wheel. It’s time to orchestrate the channel mix You don’t know what you don’t know. +
- 6. 6 Context Companies continue to change and our role is to facilitate transformation. Organizations who are investing in modern communications are winning the war for both talent and marketshare. +
- 7. The most successful companies have the highest engagement. 7 copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience Informed Aligned Engaged Higher earnings per share than peers 147% Source: 2013 Gallup Study
- 8. 8 better employee experiences better employee communications higher employee engagement win the talent war The Formula Building the Business Case copyright intactic™ corporation 2017 / All rights reserved. +
- 9. 9 copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience It’s never been harder to get employees’ attention – no attention means no engagement. +
- 10. Pat Wadors, CHRO of LinkedIn focuses on creating “beautiful experiences”. 10
- 11. CONTEXT Experience design is nothing new (ask a marketer). THEORY Communication should be more intentional. ACTION Map all touch points and opportunities. #1: Experience Nurture engagement with a better employee experience. 11 Five Keys for Creating a Modern Employee Experience copyright intactic™ corporation 2017 / All rights reserved. +
- 12. copyright intactic™ corporation 2016 / All rights reserved. 12 Employee Experience Framework The reasons for which we exist. Things that exist in a form that you can touch or see. The way in which we act. People are most productive when barriers are removed. We define culture as the collective conversation.
- 13. CONTEXT Smart strategies are supported by real-time data. THEORY Information fuels communication. ACTION Audit relevant employee data. 13 #2: Data Know what you know. Five Keys for Creating a Modern Employee Experience copyright intactic™ corporation 2017 / All rights reserved. +
- 14. 14 copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience Employee Data Types When users personalize their experience, are 2x more active. employees Performance • Sales • Productivity • Goals Productivity • # of emails • # of calls • Time on the phone • Hours worked Sentiment • Engagement • Feelings/Concerns Demographics • Age • Tenure • Education • Experience Physical • Office type • Location • Equipment Preferences • HR • Communications Relational • # of relationships • # of connections • # of referrals • # of cross-functional projects Engagement • Events • Intranet content • Internal social • Brand advocacy • Polls +
- 15. THEORY Companies need to be more human-centric. ACTION Start with email, and your intranet. 15 CONTEXT Brand experience is both internal and external. #3: Personalization Create a consumer-like experience at work. Five Keys for Creating a Modern Employee Experience copyright intactic™ corporation 2017 / All rights reserved. +
- 16. 16 copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience Personalization Matters • Relevant emails drive 18 times more revenue than broadcast emails • Users are 3x more likely to complete an action from a segmented message as compared to a broadcast message. • Segmented and targeted emails generate 58% of all revenue. When users personalize their experience, are 2x more active. employees + Source: SocialChorus Data Sources: Jupiter Research via HubSpot, Localytics, Direct Marketing Association
- 17. CONTEXT Make the unconscious, conscious. THEORY Be authentic and link to purpose. ACTION Understand and address audience concerns. #4: Emotion Connect everything to purpose. 17 Five Keys for Creating a Modern Employee Experience copyright intactic™ corporation 2017 / All rights reserved. +
- 18. 18 copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience Key Question What keeps your people up at night? +
- 19. CONTEXT Think longer term. THEORY Leverage the most commonly used device. ACTION Align with the internal digital (mobile) roadmap. 19 #5: Mobile Plan for the app store vs. the app. Five Keys for Creating a Modern Employee Experience copyright intactic™ corporation 2017 / All rights reserved. +
- 20. 20 copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience Mobile + Source: SocialChorus 2016 Study “The Technology Gap in Corporate Communications”
- 21. Five Keys 1. Experience / Match all touchpoints and opportunities. 2. Data / Audit relevant employee data. 3. Personalization / Create a consumer-like experience at work. 4. Emotion / Understand and address audience conerns. 5. Mobile / Align with the digital internal (mobile) roadmap. What you can do today 21 Five Keys for Creating a Modern Employee Experience copyright intactic™ corporation 2017 / All rights reserved. +
- 22. Have a Question? 22 copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience Use the hashtag #EngageU on Twitter for questions & comments Chat with us on ReadyTalk! +
- 23. Contact Us 23 copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience Request a customized demo. info@socialchorus.com 1-844-975-2533 Socialchorus.com Request an invitation to complete an employee experience assessment. Intactic.com +
- 24. EMPLOYEE SYSTEMS OF RECORD PERSONALIZED NOTIFICATIONS & ALERTS ALIGN CONNECT ENGAGE MOBILE, DESKLESS, GLOBAL INTEGRATIONSSOCIAL FEEDS CONTENT & UPDATESINTRANET YOUR BRAND POWERED BY
- 25. 25 BRANDS PARTNERING WITH SOCIALCHORUS SO THEIR EMPLOYEES CAN THRIVE 25 25
- 26. Thank You! 26