Learn how Corgan using a mobile communication platform to enhance employee engagement in this webinar.

1. Empowering Employees through Active
Engagement with Corgan

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#EngageU
Empowering Employees through Active Engagement
with Corgan
Ann Franks
Vice President and
Marketing Director
Corgan
Hannah Wenzel
Marketing and PR
Coordinator
Corgan
Nicole Alvino
Co-Founder & Chief
Strategy Officer
SocialChorus

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Today’s Topics
• Communication Challenges within Corgan
• Looking for a Solution
• Implementing Corgan Connect
• Content, Best Practices and Setting Goals
• Advice for Future Adopters & Looking Ahead
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Corgan Background
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#EngageU
Empowering Employees through Active Engagement
• Founded in Dallas in 1938
• Corgan is a global architecture and
interior design firm specializing in
aviation, commercial, critical facility,
education healthcare and interior design
projects
• 10 Offices

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Communication Challenges for Corgan

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Challenges Corgan and Others Face
• Employees unsure of what content they
were allowed to share
• Hesitant to post because they did not know
what was appropriate or if their post
aligned with company messaging
• Establishing company brand identity and
empowering employees to be brand
advocates
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How Did Corgan Keep Employees Informed?
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• Emails
• Monthly Newsletter
• “Pop Up” Notices
• Social Media channels

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Looking for a Solution

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Choosing a New Communication Method
• HR wanted employees to be able to easily share new
jobs to their network
• Needed a solution that was easy to use for all
employees across all age and experience levels
• Vetted several vendors
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Corgan Connect
• SocialChorus was a great program to start on
as Corgan was new to employee advocacy
• SocialChorus is simple, easy method to
communicate with all firm employees and
reach all age levels
• Content is easy to find and even easier to
share – ease of use was very important in
deciding on a solution
#EngageU

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Implementing Corgan Connect

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Implementing Corgan Connect
• Small group established to test the platform
• Did not go as expected – group members were not advocates, which
made rolling out the app more challenging
• Training employees was a learning process
• Some employees adopted Corgan Connect quickly and became great
ambassadors
• Training and education of Corgan Connect took place in small groups of
employees
• Hannah would go into team meetings to remind employees to use the
app when not much activity was taking place there
#EngageU

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Content, Best Practices and
Setting Goals

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#EngageU
“Corgan Connect is about
giving employees the ability
to authentically engage with
our company’s stories.”
Ann Franks
Vice President and Marketing
Director
Corgan

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Choosing Content
• Combination of Internal and
External Content
• Switched focus to internal
content in last few months
• Employees are excited to
share their projects and work
with the team
#EngageU

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Most Popular Content
• Culture Photos using #CorganConnect
• Internal-Only Content such as educational documents with links
to company intranet
• Local media or 3rd party company highlights – people are more
inclined to share content like this
• Industry news featuring blogs or articles
• Jobs to share to network
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Content Featured on Corgan Connect

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#CorganConnect Channel
• Channel inside feed
• Hashtag is very popular and has over
1,000 posts on Instagram
• #CorganConnect channel brings in
external use of the hashtag
• Employee featured content
• Everything posted in Corgan
Connect is across office
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How has Corgan Connect Impacted the
Company?

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Benefits of Corgan Connect
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• Better connected and aligned
employees
• Promote a socially savvy, digitally fit
culture internally and externally
• Lessens the fears of sharing content –
Employees now use #CorganConnect
frequently
• Encouraged employees to be more
proactive in sharing

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#EngageU
“Since Corgan Connect, we
have seen a lot more
employees willing to share.”Hannah Wenzel
Marketing and PR Coordinator
Corgan

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What do you see for the future of
Corgan Connect?

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What’s Next for Corgan Connect
• More admins and channel
ownership
• More widespread use of the
mobile app
• Further developing in-house
communication
• Post per week goals
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Tips for anyone thinking about getting
started with an employee engagement
program?

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Tips for Getting Started
• Be open to trying new things and experimenting with
posts and content
• Remember that you know your company
• Very important to have internal advocates to promote
the app
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How SocialChorus Helps
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Aggregate and curate info to make employees thrive
Company
News & Email
Company
Social Feeds
Industry
News Feeds
Training Videos
Compliance Info
Corporate News
Surveys
Office Events
HR Announcements
Employee Spotlight

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Give employees a beautiful, consumer-like app
<<Your Brand>>
Our CEO is making a big
announcement!

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Real-time publisher
& robust analytics

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Partner with the industry leader
150+Branded mobile apps
deployed to app stores
13Of the Fortune 50
companies are customers
Employees using
SocialChorus
2.2M

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Interested in Learning More?
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Thank You!