How to Leverage a Major Event to Amplify Global Employee Communications
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Presentation slides from our customer spotlight webinar with Talend
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How to Leverage a Major Event to Amplify Global Employee Communications
- 1. Leveraging a Major Event to Amplify Global Employee Communications
- 2. 2 OUR SPEAKERS Jacob Spencer Corporate Marketing Manager Talend / @Talend Kristen Ribero Director of Product Marketing SocialChorus
- 3. 3 HAVE A QUESTION? Chat with us on ReadyTalk!
- 4. 2016 Survey of more than 300 HR and Communications Professionals
- 6. 6 TALEND • Founded in 2005 • NASDAQ: TLND • Global offices around the world including France, US, UK, Singapore, Germany, Italy, Spain, India, and more. • 600+ Employees
- 7. What communication challenges did Talend face? 7
- 8. The Old Way at Talend 8
- 9. 9 PAIN POINTS •Relied heavily on email communication •Asked for employees to share or retweets •Creation of content but no hub to distribute to employees •Social selling is hard without automation tool
- 10. What inspired Talend to modernize and mobilize communications? 10
- 11. 11 MOVING TO MOBILE • Any employee could go in and get approved content • Social selling automated • Make employees lives easier • Showcase and engage community
- 13. 13 STARTING OUT • Started out as a communications amplification focused program • Goal is to have as many engaged employees as possible using the platform
- 14. Internal Marketing for Talend Ignite 14
- 15. 15 MARKETING FOR TALEND IGNITE • First launch at company SKO in January 2016 to encourage social selling and personal branding • Employees downloaded it on the spot • Lunch n learns to continue education of employees • Downloading as a part of onboarding • Tiered prize program for monthly participants
- 16. 16 GAINING EXECUTIVE SUPPORT •Executive and leadership team on board with communication strategy is key •Support from the CEO down •Coordinating with other departments to drive success
- 18. 18 CONTENT FOR TALEND IGNITE •Communications around compliance •Gartner, job openings, tools for social selling •Customer stories •Talend Blog •Industry Insights •#TeamTalend
- 19. 19 FEEDBACK •Surveys to see what employees want more or less of •Evangelizing the platform
- 21. 21 PUSH NOTIFICATIONS & EMAILS •Push notifications for content such as press releases or product announcements •Twice weekly content email
- 22. 22 GLOBAL #EngageU •Offices in Europe and Asia •Channels in Talend Ignite with specific content for these regions •Personalization strategy for global roll-out with Groups and targeted notifications •Continued engagement with localized content for local offices
- 23. 2017 Global Sales Meeting 23
- 24. 24 2017 SKO • New channels and content strategy for event • Scavenger hunt • Integrated with visual display boards to show employee submitted content, photos and top advocates
- 25. 25 THE RESULTS • Over 1,000 pieces of submitted content in 4 hours • 100 new advocates joined in the program in 24 hours (20% increase over average) • On track for the biggest month of reach, engagement and active users in program history in Feb 2017
- 26. 26 THE RESULTS
- 28. 28 SOCIAL SELLING • Social selling webinar clips in app for sales enablement and empowerment • Going beyond sharing • Gives sales a “one-stop shop” to get started successfully
- 29. Best Practices & Advice 29
- 30. 30 BEST PRACTICES • Getting employees to use the platform in some way and learn how it works best for them • Consistent efforts of engagement - monthly or weekly ways to engage employees • Executive buy-in from areas of the organization
- 31. What’s next for Talend Ignite? 31
- 32. 32 BEST PRACTICES • Personalization strategy • Targeted content and push notifications - more localized approach of delivering content to employees • Develop social selling
- 33. EMPLOYEE SYSTEMS OF RECORD PERSONALIZED NOTIFICATIONS & ALERTS ALIGN CONNECT ENGAGE MOBILE, DESKLESS, GLOBAL INTEGRATIONSSOCIAL FEEDS CONTENT & UPDATESINTRANET YOUR BRAND POWERED BY
- 34. 34 SAAS PLATFORM WITH POWERFUL CONTENT TARGETING & AUTOMATION
- 35. 35 THE PERSONALIZED NEWS & INFORMATION EVERY EMPLOYEE NEEDS TO THRIVE • Change management initiatives • HR & wellness announcements • Industry newsfeeds • Training videos • Employee spotlights • Office events • Surveys • Compliance information • Feedback loops
- 36. 36 BRANDS PARTNERING WITH SOCIALCHORUS SO THEIR EMPLOYEES CAN THRIVE 36 36
- 37. 37 INTERESTED IN LEARNING MORE? Request a Custom Demo 844.975.2533 http://www.socialchorus.com/tour info@socialchorus.com
- 38. Thank You!
Notas del editor
- ask measurement question
- *make prettier
- 400 sign ups right away
- coordinating with sales teams, working with other departments
- **clean up slide
- localized content
- visuals and less words
- competitive advantage
- getting employees to use platform in some way and learn how it works on their own consistent in efforts of engagement - monthly or weekly ways to engage employees executive buy in from all departments
- develop social selling more localized in approach of delivering content to employees
- Thanks so much for sharing Jake. It’s great to hear not just how your company uses Talend Ignite, powered by SocialChorus, but also the real, quantifiable business results that you and your team and proving with it. With that said, I wanted to give the audience a quick overview of SocialChorus and what we do - we’re an employee information platform that personalizes your connection to work. We do that by providing your employees with an intuitive mobile-first front door to the company, giving you the ability to drive outcomes with automated content publishing and targeting from all the sources you already trust, then provide you with actionable insights to improve on your comms strategy.
- Sonia: We help communicators tackle these challenges with a communications platform that makes it easy to cost-effectively source, curate, and control news and information that each employee will find relevant helps you reach everyone in the org—wherever/however they choose to consume news and information. measures your impact on engagement, alignment, and advocacy
- it’s all about delivering that personal news & information so your employees can do their best work. you can see some examples of how you may use our platform here - go over 2-3 and talk about relationship with other biz stakeholder
- You can see here some of our customer, or rather partners, across the globe that leverage SocialChorus to deliver personalized news & info so their employees can thrive. Of course Talend included. We've been doing this for a while over hundreds of programs, with great customers like Virginia and Forcepoint In addition to webinars like these, we produce a number of resources to help you get started. You can download our ebook on the study I’ve mentioned today on the technology gap in corporate communications, and you’ll find a number of other resources.
- That wraps up our webinar today, before we take questions, I encourage you to visit our website at socialchorus.com or give us a ring to learn more.
- And now Jake & I will go ahead and answer some questions