The Big Turn On 2015: The Key to Engaging Employees with Internal Storytelling
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A presentation by Anna Griffin, Senior Vice President, Global Marketing, CA Technologies, on The Key to Engaging Employees with Internal Storytelling, from The Big Turn On 2015, a SocialChorus event.
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The Big Turn On 2015: The Key to Engaging Employees with Internal Storytelling
- 1. The Big Turn On 2015 The Key to Engaging Employees with Internal Storytelling By Anna Griffin, SVP Corporate Marketing, CA Technologies
- 3. Facts are Meaningless until you create a story around them.
- 4. 4 © 2014 CA. ALL RIGHTS RESERVED. You are a product of the story you have been told.
- 5. 5 © 2014 CA. ALL RIGHTS RESERVED. DEFINE YOUR MISSIONBELIEVE IN THE OUTCOMES WE SEEK, AND WORK TO ACHIEVE THEM.
- 6. 6 © 2014 CA. ALL RIGHTS RESERVED. FIND YOUR STORY, NOT THEIRS
- 7. 7 © 2014 CA. ALL RIGHTS RESERVED.
- 8. 8 © 2014 CA. ALL RIGHTS RESERVED. IF YOU ARE ON THIS PLANET There is a unique contribution you were meant to make
- 9. 9 © 2014 CA. ALL RIGHTS RESERVED. TO LOVE WHAT YOU DO, AND FEEL THAT IT MATTERS HOW CAN ANYTHING ELSE MATTER
- 10. 10 © 2014 CA. ALL RIGHTS RESERVED. Where will you do your best work? This is the challenge for any employee , employer, any manager but it’s also our opportunity. You, who have so much potential, bring the possibility of greatness—of the next new idea or insight, the wisdom or vision to see problems that others might ignore... or to imagine solutions that no one has yet to think of. That’s your part. But the company you work for and your management has an equal responsibility: To make the most of your potential. To do more than demand your “A” game but to coax it out of you. To create a climate where barriers, politics, corporate dynamics and mediocrity are unable to thrive by building an environment that encourages you to do nothing more than constantly strive to be your best. To utilize your investment of time and passion to make a positive contribution to the world. That’s the relationship. (At least, that’s what it should be.) And relationships are two way. They require mutual understanding, trust, and appreciation. It doesn’t matter where you sit, or your role or your title - This is a place where anyone can do their best work and be recognized for their efforts. An opportunity to work collaboratively with some of the brightest minds anywhere.
Notas del editor
- History Will be Kind to Me for I Intend to Rewrite it.
- Recent NYT research on the brain and why we think the way we do. The brain – apparently can’t handle randomness and just accept that things happen. Its actually a narrative creating machine that takes whatever it encounters and puts it into a chronology and cause and effect logic. Justin Barrett psychologist at Oxford University writes, “ We automatically and often unconsciously, look for the explanation of why things happen to us and “stuff just happens” is no explanation. Stories put meaning on the chaos, they organize and give context to our sensory experiences which otherwise might seem like a sequence of facts. Facts are meaningless until you create a story around . A story is a creation of reality – and it it matters more than what actually happened .
- By “story” I mean those tales we create and tell ourselves and other and which form they only reality that we will over know in this life. Our stories may not conform to the real world They may or may not inspire use to take hope filled actions to better our lives. They may or may not take us to where we ultimately want to go. But since our destiny follows our stories its imperative we do everything in our power to get it right. And for most of us that means serious re editing. Your life is the most important story you will ever tell.