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CONTENT MARKETING & HR
@rontite • SOCIAL HR CAMP • NOVEMBER 1, 2013
ORGANIZATIONS

DON’T
CHANGE
(PEOPLE DO)
TOP 10
GLOBAL
BRANDS

1. Apple
2. IBM
3. Google
4. McDonald’s
5. Microsoft
6. Coca Cola
7. Marlboro
8. AT&T
9. Verizon
10. China Mobile
*Millward Brown
DIGITAL
HAS DEMANDED

PERFECTION
YOUR

EMPLOYEES

ARE MORE

SOCIAL

THAN YOU ARE
2005: Death of Pope John Paul II
2013: Appointment of Pope Francis
1.1 BILLION
WE USED TO
VOTE WITH OUR

WALLETS
NOW
WE VOTE WITH OUR

TIME
INSPIRE

THE CREATIVE
CONSUMER

ENTERTAIN

EDUCATE
CONTENT

MARKETING

CREATING WHAT
THEY WANT TO SEE

NOT WHAT THEY

HAVE TO SEE
THE BRAND BELIEF
THE BRAND BELIEF

WE BELIEVE THAT...
THE BRAND BELIEF
THE CUSTOMER PERSONA
THE BRAND BELIEF
THE CUSTOMER PERSONA
THE CREATIVE PLATFORM
THE BRAND BELIEF
THE CUSTOMER PERSONA
THE CREATIVE PLATFORM
THE CUSTOMER JOURNEY
THE 4 Cs
THE BRAND BELIEF

CONSUMPTION

CURATION

CREATION

CONNECTION
SHHH...
LISTEN
INSPIRE

THE CREATIVE
CONSUMER

ENTERTAIN

EDUCATE
YOUR STORIES

ARE MORE

POWERFUL
THAN YOUR

DATA
SHUT UP

AND SOLVE

MY PROBLEM
SHOW SOME

PERSONALITY
THANKS

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