This document provides a step-by-step tutorial for setting up a Facebook business page in 11 steps. It then discusses best practices for posting content on the business page to engage customers, such as posting regularly with images, having a mixture of content types, and continually branding the company. It also introduces Facebook tools for scheduling posts, viewing page insights and demographics, and promoting the business page. The document is authored by SocialLite Media Solutions to help businesses establish and grow their Facebook presence.

1. Facebook for Business
Sponsored By:

2. Part I
You know you need a Facebook
Business Page, but how do you
set one up?

3. Old Consumer Buying Method

4. New Consumer Buying Method

5. Facebook 2014 Stats

6. Setting Up a Facebook Business Page
A Step-by-Step Tutorial

7. Setting Up a Facebook Business Page

8. Setting Up a Facebook Business Page

9. Setting Up a Facebook Business Page

10. Setting Up a Facebook Business Page

11. Setting Up a Facebook Business Page

12. Setting Up a Facebook Business Page

13. Setting Up a Facebook Business Page

14. Setting Up a Facebook Business Page

15. Setting Up a Facebook Business Page

16. Setting Up a Facebook Business Page
We are going to SKIP this step right now!

17. Setting Up a Facebook Business Page
Top half of page

18. Setting Up a Facebook Business Page

19. Setting Up a Facebook Business Page
#1 Confirm Details & Map

20. Setting Up a Facebook Business Page
#2 Update Page Info
No Character limits but keep it
somewhat short. Include CTA

21. Setting Up a Facebook Business Page
Call to Actions

22. Setting Up a Facebook Business Page
#3 Add a Cover Photo
Dimensions: 851x315
20% Text Rule
Tip
https://www.facebook.com/ads/tools/text_overlay

23. Setting Up a Facebook Business Page
To make sure your profile photo doesn’t
block
your cover photo check dimensions at:
http://www.jonloomer.com/2014/01/2
0/facebook-image-dimensions/

24. Setting Up a Facebook Business Page
Tip: Another great way to promote
your page for free is by adding the
page as your employer on your
personal page

25. Part II
You have a Facebook Business
Page….now what?

26. You Can’t Get Fans Without Content
Initial Post:

27. Quick Tip
Photo
Sizing

28. Sharing is Caring

29. Invite Your Friends!

30. Keep Your Fans Coming Back for More
Posting should:
(1) Happen regularly (every day, if
possible)
(2) Always have a visual
(3) Be interesting to your customers
(4) Have a mixture of content (not
all hard sells)
(5) Continually brand your company

31. Posting Ideas
Hard Sell Branding/Customer Interest

32. Share the Love: Other Business Pages
1. Act as your Page

33. Share the Love: Other Business Pages
2. Like a Page as
your Business Page

34. Share the Love: Other Business Pages
3. Share a post

35. But I don’t have time to post!
Facebook Scheduler

36. Tip: Activity Log

37. Tip: Activity Log

38. Managing Admin Access

39. Managing Admin Access

40. Social Graces Tip # 101
“Trust who you grant access to. Not
everyone needs admin level rights.”

41. Adding a New Page Manager
1. Make sure that person has “liked” the Page from their
personal profile
2. Get the email address associated with their personal profile
3. Type in email address, choose level of access
4. Save

42. Cool Tool
See which manager
posted on your page

43. Insights: How is Your Page Performing?

44. Insights: How is Your Page Performing?

45. Who Are Your Fans? When Are They Online?

46. Who Are Your Fans? When Are They Online?

47. Now That You Have a Facebook Page…
PROMOTE it! Put the Facebook social media icon on:
-Your website, creating a link to your Business Page
-Your email signature file, creating a link to your
Business Page
-Flyers, e-newsletters, announcements or other
marketing material to alert other businesses and
consumers of your Facebook presence

48. Ask the SocialLites…
Facebook for Business
Questions & Answers

49. Want more?
• “Like” us on Facebook! (and see this presentation
again!)
https://www.facebook.com/SocialliteMediaSolutions
Meredith Plunkett, Co-Founder
Jessica Werckman, Co-Founder
Heather Salovin, Social Media Strategist
Connect with the SocialLites!
Info@SocialLiteMediaSolutions.com
352-388-1VIP (1847)
www.SocialLiteMediaSolutions.com“Helping businesses elevate their social media status.”