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Building your Social Worth - Harnessing the Power of Social Media for Visibility,  Credibility and Marketability Presented By: Lisa McKenzie, Cindy Ratzlaff & Francine Allaire CSP Convention Vegas 2011
About SMAW More than 70 years of combined business, branding, marketing and sales intelligence. Cindy, Lisa and Francine are the founders of the Social Media Academy for Women, offering training programs to help small business owners, entrepreneurs and experts promote themselves and their business through Social Media. They also work with Fortune 500 companies on developing cross marketing strategies through their consulting firm, Red Carpet Strategies.     Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010
Outline for today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010
Social Media is a  broadcast medium. Differences between traditional and social media?   Social media is a 2-way conversation and FREE Traditional = Social =
[object Object],[object Object],[object Object],Social Media Strategy
What the? Clear Brand Message
Keywords are KING! Key Words + Strategy =  Visibility, Credibility, Access, Opportunities
Real Estate  Finance Business Design Décor Makeover Effective use of Keywords Home Stagers Design  Real Estate HOT TIP #1  = Make a list of 20 industry related Keywords and use a few in your posts EVERYDAY
Personal Profile for Stagers Business Page +
[object Object],[object Object],[object Object],[object Object],[object Object],Strategy Chatting about what you had for dinner everyday  won’t bring you clients!
[object Object],[object Object],[object Object],Strategy Your next client is watching!
Free service to list your business and attract local customers. Sign up at Google.com/local/add
Step 1 - Open a Gmail account Step 2 - Register your business name and address, use local number, avoid toll free HOT TIP #4 - Reach out to real potential customers who are already making an effort to find you.  FREE local based Marketing
Twitter for Stagers Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  #CSPVegas
[object Object],[object Object],Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010
[object Object],[object Object],Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  TRUST US! Sure I can recommend a great stager in your area. I met her on Twitter.
Why can Twitter do for me?  ,[object Object],[object Object],[object Object],Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010
[object Object],Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010
[object Object],[object Object],Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  Tweeting
Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010
Connections for Stagers ,[object Object],[object Object],[object Object],[object Object],[object Object],Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010
Help Locals Find You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010
What to Post Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  ,[object Object],[object Object],[object Object],[object Object]
Visibility Strategies Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  HOT TIP #2:  Post before and after photos to Twitpic.com
Visibility Strategies Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010
Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  ,[object Object],[object Object],Visibility Strategies
Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  Visibility Strategies
Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HOT TIP #4 Visibility Strategies
Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  Tweet from jobs on your mobile device HOT TIP #5 Visibility Strategies
Daily Twitter Checklist Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Weekly Twitter Checklist Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Action Item #1 Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  Register at Twellow.com
Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  Sign up for a Twitpic.com account Action Item #2
Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  Mention your town every day Action Item #3
[object Object],[object Object],Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  Video Marketing for Stagers
Why Video Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Money Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top Mistakes when Getting Started  (& how to avoid them) Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOT TIP # 1: Decide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOT TIP # 2: Design ,[object Object],[object Object]
Design Your Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Use – Live Videos
Me in front of the camera,  NO way!  No problem.
Video Marketing Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010
HOT TIP# 3: Distribute ,[object Object],[object Object]
Visibility through Pictures ,[object Object],[object Object]
Why do it? ,[object Object],FREE
Social Media Courses ,[object Object],[object Object],Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010  Value $1482 – courses taken separately Special offer for CSP $397
Visit our website at  www.SocialMediaAcademyforWomen.com  Connect with Us Facebook.com/SocialMediaAcademyforWomen @SMA4Women [email_address] Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner.  All Rights Reserved.  Copyright © 2010
Thank you  for joining us today!

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Social Media Strategies for Certified Staging Professionals - Las Vegas January 2011

  • 1. Building your Social Worth - Harnessing the Power of Social Media for Visibility, Credibility and Marketability Presented By: Lisa McKenzie, Cindy Ratzlaff & Francine Allaire CSP Convention Vegas 2011
  • 2. About SMAW More than 70 years of combined business, branding, marketing and sales intelligence. Cindy, Lisa and Francine are the founders of the Social Media Academy for Women, offering training programs to help small business owners, entrepreneurs and experts promote themselves and their business through Social Media. They also work with Fortune 500 companies on developing cross marketing strategies through their consulting firm, Red Carpet Strategies.     Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
  • 3.
  • 4. Social Media is a broadcast medium. Differences between traditional and social media? Social media is a 2-way conversation and FREE Traditional = Social =
  • 5.
  • 6. What the? Clear Brand Message
  • 7. Keywords are KING! Key Words + Strategy = Visibility, Credibility, Access, Opportunities
  • 8. Real Estate Finance Business Design Décor Makeover Effective use of Keywords Home Stagers Design Real Estate HOT TIP #1 = Make a list of 20 industry related Keywords and use a few in your posts EVERYDAY
  • 9. Personal Profile for Stagers Business Page +
  • 10.
  • 11.
  • 12. Free service to list your business and attract local customers. Sign up at Google.com/local/add
  • 13. Step 1 - Open a Gmail account Step 2 - Register your business name and address, use local number, avoid toll free HOT TIP #4 - Reach out to real potential customers who are already making an effort to find you. FREE local based Marketing
  • 14. Twitter for Stagers Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 #CSPVegas
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
  • 21.
  • 22.
  • 23.
  • 24. Visibility Strategies Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 HOT TIP #2: Post before and after photos to Twitpic.com
  • 25. Visibility Strategies Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
  • 26.
  • 27. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Visibility Strategies
  • 28.
  • 29. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Tweet from jobs on your mobile device HOT TIP #5 Visibility Strategies
  • 30.
  • 31.
  • 32. Action Item #1 Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Register at Twellow.com
  • 33. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Sign up for a Twitpic.com account Action Item #2
  • 34. Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010 Mention your town every day Action Item #3
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. Tools to Use – Live Videos
  • 43. Me in front of the camera, NO way! No problem.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49. Visit our website at www.SocialMediaAcademyforWomen.com Connect with Us Facebook.com/SocialMediaAcademyforWomen @SMA4Women [email_address] Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010
  • 50. Thank you for joining us today!

Notas del editor

  1. Cindy:
  2. Cindy: