Facebook one hour tuition slideshare


What you will learn
• What is Facebook • Customising Your Photosteam
• Facebook for your • About Box
business • Your Wall
• Facebook Facts • Status Updates
• Info Tab • Tips
• Profile Picture • Isolating an Update
• Page Name • Edge Rank
• User Name



About Me
• Founder of Social Media Hive

• Originally a created as a social media
management company

• Background in Internet marketing

• Long career in publishing production



What Is Facebook

Facebook is by far the largest social
networking site on the Internet with 1 in 13
people on the planet actively using it.

Users create a profile and or a businesses
page. These pages are use to share information
called status updates. Friends and fans of the
pages receive the updates in their news feed.



What can Facebook do for business
A Facebook business page gives you
access to the 250 million people who are
using the site daily. It allows you to target
the individuals on the network who are
interested in your product or service via a
‘Like’ button. By clicking this button, a
visitor to your page is informing you that
they want to receive updates (information)
from you.



What can Facebook do for business

Now is a good time to remind you of the 80
/ 20 rule. 80% excellent content that will
keep your fans of your page engaged and
20% selling.



Facebook Statistics 2011

57% of people talk more online, then they do in real
life.




48% of young Americans said they find out about
news through Facebook.




A record-breaking 750 million photos were uploaded
to Facebook over New Year’s weekend.




There are 206.2 million internet users in the U.S.,
that means 71.2% of the U.S. web audience is on
Facebook.




The 35+ demographic now represents more than 30%
of the entire user base.




48% of 18 to 34 year olds check Facebook right
when they wake up.




As of 2011, there are 500,000,000 active
facebook users. That’s 1 in every 13 people on
earth.




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Info Tab
Depending upon which category you have selected for
your business, your information tab will look different to
another business’ information tab.



Info Tab
Your objective here is to use your keyword as
much as possible as this page is not only
searchable on Facebook but it also indexed by
Google. Also include links to your site, ebook,
sales page etc.



Info Tab



Page Image
I recommend you have a full size profile picture.
The dimensions are 200 x 600.

EXAMPLES



Uploading a Page Image
To upload your profile picture:

1. Hover your mouse over the profile picture area and
click the edit button.
2. Click choose a file and locate the profile picture on
your computer.
3. Click the ‘Edit Thumbnail’ link under the picture.
4. Hover you mouse over the thumbnail, left click and
drag the image until you have a thumbnail you are
happy with.



Are You able to Change Your Page Name

If you have less than 100 fans you can change the
name of your page as follows:
Can be changed:

Can’t be changed:



How To Change Your Page Name
If you have less than 100 fans you can change the
name of your page as follows:
1. Under ‘Edit page’, go to ‘Basic Information’.
2. If you see a bar here that says Name, you are
able to edit the name of your page. If this bar isn’t
available, it means your page is no longer eligible
to have the name changed



Claim Your Username
If you have 25+ fans you claim your username

http://www.facebook.com/SocialMediaHive

http://www.facebook.com/EasyLunchboxes

http://www.facebook.com/benjerry

http://www.facebook.com/PizzaHut



How To Claim Your Username
1. When you’re logged in under your page admin account,
go to the url, www.facebook.com/username

2. You’ll see a box that allows you to select the page you
want to set the username for.

3. Enter your desired username and by clicking ‘check
availability’ see if it’s available

4. Bear in mind that you might choose to feature your page
url in an ad, article or other promotional material so it should
be easy enough to remember.



CUSTOMISING THE FACEBOOK
PHOTOSTREAM
Hiding and unhiding thumbnail images at the top of your
Facebook Page may be something you want to do to increase
the effectiveness of your page branding. Hiding thumbnail
images which are automatically propagated by Facebook will
allow you to keep specified thumbnail images that you have
put in place for branding purposes.



CUSTOMISING THE FACEBOOK
PHOTOSTREAM



How To customise The Facebook Photostream
1. Mouse over profile picture.
2. Click change picture.
3. Under the profile picture click ‘Unhide all’.
4. Go back to the business page.
5. Hover over a picture in the photostream
6. Click the white cross in the top right corner.
7. Do this until all the pictures are removed.
8. Upload your pictures.
9. Repeat step 5 & 6 when any unwanted pictures
appear in your photostream.
One picture size: 116px x 84px


About Box
This is the only clickable area of your Facebook page and
should include a link above the fold.



Your Wall
Your Wall is you and your visitors view and interact with
the status updates on your page



Status Updates
Text



Status Updates
Text with a picture



Status Updates
Text with a link



Status Updates
Text with Video



Status Updates
Questions



Tips

• Post 1 – 5 updates per day
• Approx 80 words works best
• Engaging content: photos, videos, questions
• Be personal and authentic
• Make it interesting



ISOLATING AN UPDATE
Click on the date and time link of that update.



How To use Isolating An Update
When linking to an update from:
Twitter (any social media network)
Your website
Your blog
Picture
Linking from anything to it.



Edge Rank
You Facebook updates are not seen by
everybody who has Liked your page. Your
‘EdgeRank’ determines if your updates appear
in the news feed of your fans.

It figures out three variables to score
postings. Obviously the more exposture
your updates get, the more likes and
comments they are open to.



1. Affinity
This is the amount of interaction an update
gets. E.g Likes, Comments, Shares



2. Weight
Different interactions are more valuable than others.
Comments, carry the most weight, then shares and
likes.



3. Time Factor
The longer it has been since an interaction on an update, the
less important it becomes. The more discussion that surrounds a
status update, the longer it will be of advantage to you.



Edge Rank Checker
https://www.edgerankchecker.com/
Use to check monitor your edge rank


Facebook one hour tuition slideshare

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