Partnership Opportunities for #SMWGla

1. Social Media Week Glasgow Cheat Sheet Series – No. 5 Partnership Opportunities
Social Media Week is a global initiative that draws together iconic world cities to host multiple,
simultaneous events that highlight the profound impact of social media on Society, Economy
and Culture.
SMW 2012 positions Glasgow alongside 14 participating cities, including Berlin, Vancouver, Los
Angeles, Chicago, and Sao Paulo and offers a tremendous opportunity for Scotland to
demonstrate its digital engagement and awareness credentials to its global peers.
As a FREE event SMW depends on the generosity of sponsors and partners to operate, and for
them it offers a fabulous opportunity for both on line and offline brand visibility to both a local
and international audience.
Involvement in Social Media Week presents an opportunity for global exposure and recognition
as being at the cutting edge of digital engagement and understanding, and garners association
with global sponsoring brands such as Nokia, Constant Contact and The Guardian.
Key Data Points
Last Social Media Week, held in February, proved to be SMW biggest conference to date, with
participation from more than 36,000 attendees, across 1,000 individually hosted events and with
2,500 speakers driving the conversation in 12 cities. The global event reached hundreds of
thousands of people in more than 180 countries.
• 12 Cities • 36,000 Registered participants
• 9 Countries • 110,000 Watching live stream
• 5 Continents • 150,000 Engaging online
• 1050 Events • 275,000 Tweets shared
• 2500 Speakers • 300M Total Social Reach
Partnership Opportunities
Social Media Week is a unique platform that provides valuable experiences and opportunities
for all different types of brands.
There is a long list of different types of local partners that can provide products, space, and
services that can genuinely enhance the Social Media Week experience. Here are some of the
more common examples:
www.socialmediaweek.org/glasgow - produced by twintangibles

2. Social Media Week Glasgow Cheat Sheet Series – No. 5 Partnership Opportunities
• Media Partners
• Hub/Venue Partners
• Event Partners
• Technology Partners
• Catering
• Beverage/Alcohol
• Wifi
• Video Production
• Transportation
• Accommodation Partners
Benefits:
• Brand positioning across web and mobile properties
• Host partner curated events
• Speaking opportunities for partner representatives
• Company profile and Q&A interview on blog
• Opportunities for integration of products, applications or services
• Opportunities for exclusive coverage and interviews
• Distribute materials at select events
Contact Information
For partnership inquiries, please contact: glasgow@socialmediaweek.org or call Tim
+44(0)7717 714595 or Daniela +44(0)7528 783967
Social Media Week Glasgow Cheat Sheet Series:
No. 1 What is Social Media Week?
No. 2 How to submit an event for SMW
No. 3 Event Themes
No. 4 Sponsorship Opportunities
No. 5 Partnership Opportunities
No. 6 Social Profiles
www.socialmediaweek.org/glasgow - produced by twintangibles