1. Compelling Social Media
Statistics From 2013

2. Facebook
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20% of all internet page views come from Facebook
77% of B2C companies and 43% of B2B vendors have acquired customers from
Facebook.
699 million people log onto Facebook daily, which represents a 26% increase
from 2012
Five new profiles are created every second.
On Thursdays and Fridays, engagement is 18% higher
There are 83 million fake profiles.
Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are
updated, and 136,000 photos are uploaded.
42% of marketers report that Facebook is critical or important to their business.
16 Million local business pages have been created as of May 2013 which is a 100
percent increase from 8 million in June 2012.

3. Twitter
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34% of marketers say they have generated leads from Twitter.
There are 400 million tweets sent each day.
There are approximately 20 million fake Twitter accounts
63% of Brands have multiple accounts
9.9 million Twitter users in the UK
Most followed brand on Twitter is YouTube
50% of technology companies have acquired a customer through Twitter.
Tweets with one or two hashtags get 21% higher engagement on average,
but those with three or more actually get 17% less engagement.
Around 58 million Tweets daily
40% of users don’t tweet but watch other people tweet
24% of users check their Twitter feed several times a day

4. Pinterest
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Conversion rates for Pinterest traffic are 50% higher than conversion rates
from other traffic
Pinterest buyers spend more money, more often, on more items than any of
the other top 5 social media sites.
80% of total pinterest pins are repins.
Pinterest generates 4x more revenue (per click) than Twitter and 27% more
per click than Facebook.
79% of Pinterest users are Women
Shoppers referred by Pinterest are 10 percent more likely to follow through
with a purchase than visitors from other social networking sites
Pinterest is the fastest growing social network.
70 percent of brand engagement on Pinterest is generated by users, not
brands.

5. Google+
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97% of Internet Users look for local services online
300 million monthly active users
20 million unique mobile monthly users
Google+ is 63% male dominated
40% of marketers use Google+, 70% want to learn more about it and 67% plan
on increasing Google+ activities
The Google +1 button is used 5 billion times per day.
Google+ has over 500 million registered users
70% of brands have a presence on Google+, which is a slight increase on the last
quarter of 2012.
Google’s share of social logins increased from 25% to 31% from last year.
41% of online B2C marketers use Google+, alongside 39% of B2B companies to
source business.

6. LinkedIn
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Just over half of LinkedIn users have completed their profile
LinkedIn is the largest B2B social networking platform
Over 259 LinkedIn users
184 million monthly unique visitors
38% of LinkedIn visits are via mobile
40% of LinkedIn users check their profile daily
200 conversations per minute occur inside of LinkedIn Groups
1 billion LinkedIn Endorsements
87% trust LinkedIn as a source of information affecting decision making
77% of LinkedIn users use the site to research companies.
50% of LinkedIn users build relationships with individuals who may influence their
customers
The largest industry on LinkedIn is the Information & Technology Industry at over 4
million.

7. Instagram
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1.2 Billion Likes and 55 Million Photos shared every day
88% of brands on Instagram have shared at least one video.
Over 1300 brands and companies have joined Instagram to date
The top 50 brands on Instagram have 722k followers on average.
The most Instagrammed brand is Nike, with over 19 Million posts mentioning the
#Nike hashtag so far, and adding over 1 Million each month.
Instagram videos are creating two-times more engagement than Instagram
photos.
The most popular day to post is Thursday, but Sundays receive the most
interaction for the average user
The average user spends 257 minutes per month on Instagram
18 – 29 year olds are the largest user base on Instagram
Women are more likely to use Instagram than men

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