We also trended in Mumbai – the hashtag “#gameofgyaan” was used in all the tweets that went up on the day of event. Each question asked to the participants at the event was tweeted using the hashtag and we got amazing interactions and answers from the followers on the portal. People actively participated on twitter for the #gameofgyaan contest.

1. Social Media
Case Study

2. #gameofgyaan
Presented by …
.com
Venue :
Xavier’s College
During “Madma”
Festival

3. http://www.gyaanexchange.com
An online community where anybody with a skill or
knowledge can teach and anyone with a desire to
learn something can learn.

4. We Aimed at ....
Promoting gyaanexchange.com
..by engaging users who have
desire to learn and few others
who wish to teach to mass, using
this platform, carefully integrating
both online and offline activities

5. The
thought
process

6. Capture and connect with correct set of
audience
Never let go off the
perfect opportunity to
do so – Grab it..
So did we…

7. At such fests
Conventionally
Concept of
“Game of Gyaan”
We thought beyond
ordinary

8. @ Madma “Game of Gyaan” was organized
Solution/ by team Gyaan Exchange at the
recent Madma Fest at Xavier’s
Campaign Plan College Mumbai and was
promoted well on digital space.

9. Concept – “Game of Gyaan”
Game of Gyaan is a board game designed
basically with a set of general knowledge
questions related to movies, latest technology,
music, etc.
It’s a two participant’s game wherein each
participant starts opposite to the other (on
other side of the board) and the finish point is at
the middle of the board for both the
participants.
We gave away gift vouchers from Crossword
and also the prestigious title of “Master Gyaani”
to all the winners.

This interesting interactive game was very
well executed at the venue which made it a
successful on ground activity.

10. What made this whole event stand
out and in great ways benefit the
brand was the Online Integration
We actively promoted the happenings at the
event on social media platforms..

11. Promotions on Social Media
– during the event
Posts on Facebook during the event
Twitter conversations using
the hashtag “#Gameofgyaan”

12. Active participation by
followers on twitter
during the event
Followers actively participated
in the “Game of Gyaan” through
this portal
We could reach out to more
than 10,000 people
Got more than 100 mentions in
just one day as a result of the
game promotions
Follower numbers shot up by
beyond 50 followers

13. #gameofgyaan TRENDED IN
MUMBAI during the course of
event

14. Some twitter insights at the
beginning of the game
promotions

15. Twitter insights before promotions
Gyaanexchange reached out to 2,850 people via
just 50 tweets, i.e. each tweet has reached out to
57 people on twitter
Tweet Types:
2 retweets, 23 regular tweets and 25 mentions of
gyaan exchange
Exposure:
678 users could view 1 tweet, 1,758 users could
see atleast 2-3 tweets, 309 users saw 4-7 tweets,
105 people could see 7 or more tweets

16. Twitter insights for the hashtag –
“#gameofgyaan”
At the beginning of the event – STAGE 1
The hashtag “#gameofgyaan” reached out to
2,238 people via 43 tweets, i.e. each tweet has
reached out to 52 people on twitter at the
beginning of the event
Tweet Types:
4 retweets, 18 regular tweets and 21 mentions of
the hashtag
Exposure:
113 users could view 1 tweet, 1,707 users could
see atleast 2-3 tweets, 313 users saw 4-7 tweets,
106 people could see 7 or more tweets

17. Some twitter insights
during
the game promotions

18. Twitter insights during the promotions
Gyaanexchange reached out to a whooping
number pf 5,598 people via 50 tweets, i.e. each
tweet has reached out to 112 people on twitter
Tweet Types:
No retweets, 17 regular tweets and 33
mentions of gyaan exchange
Exposure:
5,443 users could view 1 tweet, 50 users could
see atleast 2-3 tweets,105 people could see 7
or more tweets

19. People volunteered not only to take part in the game –
“Game of Gyaan” but also to showcase their talent
Few showcasing pottery,
singing, playing musical
instruments, poetry and so on..

20. Gyaanexchange.com Team in action..

21. To sum up….
We reached out to
Got more than in a day
Most importantly #gameofgyaan trended
in Mumbai
50+ followers added just in span of hours

22. THANK YOU