Red Bull Speed Link
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Case Study By Windchimes Communications’ on the Social Media Marketing of the Red Bull Speed Link Event held in Mumbai in November 2009.
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Red Bull Speed Link
- 1. Red Bull Speed Link A Social Media Marketing Case Study By Windchimes Communications
- 4. Our Plan
- 5. What did we do?
- 6. Where did we talk about it?
- 11. Generated Buzz on Blogs
- 12. Buzz on Sports Sites F1 Pulse
- 13. Excitement generated through Sports Sites iSport
- 14. Buzz on Blogs
- 15. Shared Images online to reach out to a wider audience that was not present at the event On Flickr - http://www.flickr.com/photos/redbullindia/
- 17. Leveraging YouTube YouTube Channel - http://www.youtube.com/RedBullinIndia
- 18. Sharing clips on video sharing sites Over 3000 views in less than 3 weeks!
- 20. Leveraging Facebook through an Event Page
- 22. Taking part in discussions on Forums Team BHP
- 23. Sharing RBSL Details on Event Sites
- 24. Leveraging Twitter for RBSL Created presence for Red Bull India on Twitter
- 25. Tweeting about the Event!
- 26. People wrote to Red Bull India!
- 30. WOWs Achieved on Social Media for RBSL !
- 31. Facebook Event Page Over 15,000 people invited Videos Posted 15 Links Shared 108 No. Of Comments on Wall 151 Images Shared 69
- 32. RBSL on YouTube Channel Views 2632 No. Of Videos 9 Video Views 87,059 No. Of subscribers 36
- 33. RBSL on Twitter No. Of Followers 419 Following 1986 People
- 34. The Results
- 35. Total People 39,046 Total Videos 9 Total Views 82,867 Total Images 50 RESULTS * Total Direct Contacts: 39,046 Total Contacts Through Groups: Over 2,00,000 * In less than 4 weeks