Social Media Case Study on How Womens Take Over the Street of Bangalore Sporting a Moustache by Wooplr

13. T
• The campaign was a roaring success with over 60 women sending in their photo
quotes.
• These quotes were not just statements but were symbolic of a feminist movement
igniting the fire of women's empowerment in the light of recent events.
• Along with the photo quotes women participated in the moochie walk where they
sported fake paper cut moustaches and walked around the city with pride.
• The winners were sent a basket of goodies for sporting their enthusiastic outlook
towards the need to encourage the modern female to liberation in a male dominant
society.
• The change of course is undeniable, the value addition was the explicit display of the
same.

14. MOUSTACHEPHOTOQUOTES
• Participants were asked to voice what they thought of the
moustache.
• These entries came not only from societal movers and shakers,
but also from local celebrities, and many from among us who
gathered the courage to speak up.
• The top 30 entries were given goody baskets to celebrate and
encourage their zeal.
• These goodie bags contained an assortment of products from
local entrepreneurs.

15. • In a heartwarming turnout we saw several women from
Bangalore join us for the walk
• The walk was symbolic of a public display of gender equality in
clothing and expression igniting a passion towards woman’s
empowerment.
• These women walked about the central districts of Bangalore,
during peak hours making heads turn.
• These women became the part of a video launched virally.
• http://www.youtube.com/watch?v=mWq1TC8t4qY
THEMOOCHIEWALK

16. SOCIALEFFECTS
• Women's empowerment is a cause that gains greater
importance with each passing day, the campaign not only
attracted online but offline attention.
• Awareness was created while igniting a passion to fight for a
cause that is close to each woman’s heart the world over.
• In the video these women have not only encouraged healthy
discussions on issues faced by women in the current day and
proposed solutions were also discussed.
• What drives change in a society is the courage to propagate
radical propositions towards the greater good, and that is what
was encouraged through this effort by the team at Wooplr.