Social Media Comparative Analysis of Key Ecommerce Brands

www.konnectsocial.com
Social Media Analysis of
Key Ecommerce Portals
By Konnect Social

Industry: eCommerce
Brands Analysed: Flipkart, Snapdeal, FashionAndYou,
Myntra, HomeShop18
Listening Period: July 12, 2013 to July 26, 2013
Geographies: All countries

Objective
• Track and Monitor online conversations about these
brands from web and social media
• Identify Key platforms and Influencers
• Identify and highlight negative conversations about
brands
• Identify how all brands are faring on social media

Key Highlights - Twitter
Flipkart Snapdeal FashionAndYou Myntra HomeShop18
Total Followers 82181 12766 12672 10727 13800
Followers Added in the
15 Day Period
534 472 70 443 311
Mentions Received 2193 512 530 1584 709

5
Some Negative Tweets – All Brands

Twitter Analysis
• Flipkart
• Snapdeal
• Myntra
• Fashion and You
• Homeshop 18

Key Highlights about Flipkart - Twitter
Mentions Received 2193
Influencers Talking
1. @sidin - 1 Mention.
63128 followers. Klout score, 83
2. @kanchangupta - 4 Mentions
46390 followers. Klout score - 72
Maximum Mentions
Friday
411 mentions
Between 3 PM to 4 PM
Total Retweets 92
Tweets with Maximum Retweets
25
On 19th July

8
Key Highlights about Snapdeal - Twitter
Influencers Talking
1. @gulpanag - 9 Mentions
645,297 followers. Klout Score, 82
2. @BajpayeeManoj - 1 Mention
Maximum Mentions
Friday
140 mentions
Total Retweets 64
45
On 12th July

9
Key Highlights about FashionAndYou -
TwitterMentions Received 530
Influencers Talking
1. @Naina - 1 Mention
2. @AaStHa_M - 42 Mentions
Maximum Mentions
Sunday
201 mentions
Total Retweets 32
13
On 19th July

10
Key Highlights about Myntra - Twitter
Influencers Talking
@akshayrenukdas – over 40 Mentions
795 followers. Klout Score, 44
Maximum Mentions
Wednesday
423 mentions
Total Retweets 1810
Day with Maximum Retweets
1583
On 18th July

11
Key Highlights about HomeShop18 - Twitter
Influencers Talking
@Yuvlicious - over 40 Mentions
Maximum Mentions
Monday
266 mentions
Total Retweets 287
Day with Maximum Retweets
130
On 15th July

Influencers List
Konnect Social lets you create a list of influencers in the industry. So we have created 2 Lists here: News Channels and
Bollywood

13
Influencers List (contd..)
• Total 21 Tweets for Flipkart from News Channels. None from Bollywood
• 3 For Snapdeal from News Channels. None from Bollywood
• None For FashionAndYou from News Channels or Bollywood
• 1 For Myntra from News Channels. None from Bollywood
• None For Homeshop18 from News Channels or Bollywood

Brand Comparison on Twitter
Mentions Over Time
Flipkart, which received maximum mentions, the week 15 Jul - 21 Jul was the most active where it received 880 mentions. In the
same week Fashion and You received 224 mentions.

Most Engaged Users
Most Engaged users are the ones who mention you more frequently in their Tweets. Above are the most engaged users
for each brand

Top Users by Followers
Top users by followers are influencers in the industry (having large number of followers base)

Brand Comparison on Facebook
Total Fans
The relative share of fans: Flipkart.com - 26%, Myntra - 21%, Snapdeal - 18%, FashionAndYou - 18%, HomeShop18
- 15%

Engagement and Engagement as percentage of Fans
Snapdeal has generated maximum engagement - 52,974 which is 4.28% of the total fans (1239131)
Myntra has generated least engagement - 13909 which is 0.98% of their total fans (1416185)

Brand Comparison on
FacebookEngagement Over Time
Snapdeal had 22 Jul - 26 Jul as the most popular week which accounts to 18% (8851) of their total engagement.

Engagement By Post Type

Brand Comparison on
YoutubeTotal Subscribers
Brand Subscribers
Flipkart 1503
Snapdeal 85
FashionAndYou 111
Myntra 574
HomeShop18 2866

Note: Report is for July month as in last 15 days there are not many videos uploaded.
Brand Comparison on YouTube
(contd..)

• For Flipkart, videos less than 21 secs generate maximum views. Flipkart India had 3 videos in this
duration and 1,978 total views
• Snapdeal (select Snapdeal from dropdown, chart is not shown) is not very active on youtube in
last one month. No videos published.
• FashionAndyou also is not very active.
• For Myntra, videos greater than 3 mins generate maximum views. Myntra had 5 videos in this
duration and 6,268 total views. Myntra published a total 6 videos in this period and deleted one.
• For HomeShop18, videos with 1.01 mins to 1.20 mins generate maximum views. Homeshop18
published 17 videos in this duration which got 2,423 total views. Few of them were deleted later.
Brand Comparison on YouTube
(contd..)

Brand Comparison on Youtube

Brand Comparison on Youtube
Most Rated Videos

Key Highlights - Web
Flipkart Snapdeal HomeShop18 FashionAndYou Myntra
Total Mentions 482 458 304 64 240
Breakdown
Blogs - 80.91%
Forums - 0.21%
News Websites - 18.88%
Blogs - 94.76%
News - 5.24%
Blogs - 94%
News - 6%
Blogs - 98%
News - 2%
Blogs - 86%
News - 14%
Sentiments
Non Negative - 98%
Negative - 2%
Non Negative - 97%
Negative - 3%
Non Negative - 97%
Negative - 3%
Non Negative - 94%
Negative - 6%
Non Negative - 97%
Negative - 3%
Top Sites
zeal4deal.com
freekaamaal.com
savemoneyindia.com
dealsbin.in
medianama.com
zeal4deal.com
freekaamaal.com
savemoneyindia.com
dealsbin.in
savemoneyindia.net
zeal4deal.com
freekaamaal.com
savemoneyindia.com
dealsbin.in
indiafreestuff.in
dealzexplorer.com
savemoneyindia.net
www.dealcurry.com
www.zeal4deals.com
couponmajaa.com
zeal4deal.com
freekaamaal.com
savemoneyindia.net
dealsbin.in
medianama.com

Summary of Results on the Web

Some Negative Results – All Brands

Results around top Keywords -
Flipkart Keyword: Funding

Thank You

Social Media Comparative Analysis of Key Ecommerce Brands

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