During the festive period of August to December 2020: 1) Advertising volumes on television genres like GEC and Movies increased, with both genres seeing higher ad share during festive periods compared to non-festive periods. 2) For the GEC genre, average ad volumes per day grew 7% compared to the previous year. Hindustan Unilever remained the top advertiser. 3) For the Movies genre, average ad volumes per day increased 24% year-over-year. Toilet soaps remained the leading category.

1. Television Advertising during Festive Season
Trends in GEC and Movies Genre
* till 5th Dec
Festive spirit dazzled Movie genre ad volumes by 24% in Aug-Dec’20*

2. 1
During festive period of Y 2020, average Ad Volumes/Day for GEC genre had higher share i.e. 58% compared to non festive period
which had 42% share
Source: AdEx India (A Division of TAM Media Research) * Till 5th Dec
2
During Nov’20, average Ad Volumes saw maximum rise i.e. 18% compared to Aug’20
3
Among the Top 5 categories and advertisers, Toilet Soaps & HUL retained their top position during Aug-Dec’20* compared to
Aug-Dec’19*
4
5
During festive period of Y 2020, average Ad Volumes/Day for Movies Genre had higher share i.e. 58% compared to non festive
period which had 42% share6
Average Ad Volumes/Day on Movies Genre grew by 24% in Aug-Dec’20* compared to Aug-Dec’19*7
Top 5 advertisers added 52% share of Ad Volumes during Aug-Dec’20* among which ITC observed positive rank shift
Highlights
8
News Genre topped with 30% share of overall TV Ad Volumes during Aug-Dec’20* displacing GEC compared to Aug-Dec’19*
All Top 5 genres (News, GEC, Movies, Music and Kids) witnessed growth in Ad Volumes during Aug-Dec’20* compared to Aug-
Dec’19*

3. Advertising Overview on TV during Festive Season
Period: Aug-Dec’20*
Including comparison with festive period of Y 2019 i.e. Aug-Dec’19* *Till 5th Dec
Section 1:

4. 30%
26%
23%
11%
3%
News GEC Movies Music Kids
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* and Aug-Dec’19* (* Till 5th Dec)
Share of Top 5 Channel Genres: Aug-Dec’20* and Aug-Dec’19*
News Genre topped with 30% share of overall TV Ad Volumes during Aug-Dec’20* displacing GEC compared to Aug-Dec’19*
Top 5 channel genres added 95% and 93% share during Aug-Dec’19* and Aug-Dec’20* respectively
29%
28%
22%
12%
4%
GEC News Movies Music Kids
Channel Genres
Aug-Dec’19*
Channel Genres
Aug-Dec’20*

5. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* compared to Aug-Dec’19* (* Till 5th Dec)
Index Growth of Top 5 Channel Genres in Aug-Dec’20*over Aug-Dec’19*
During Aug-Dec’20*, News genre saw highest growth of 29% followed by Movies genre with 24% rise compared to Aug-Dec’19*
All Top 5 genres witnessed growth in Ad Volumes during Aug-Dec’20*.
100
129
107
124
104
110
Aug-Nov'19* News GEC Movies Music Kids
*Index for all Genres during Aug-Dec’19* = 100 Period: Aug-Dec’20*
Index Growth in Top 5 Channel Genres of Aug-Dec’20*

6. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* compared to Aug-Dec’19* (* Till 5th Dec)
Consistent Categories across Top 5 Channel Genres : Aug-Dec*, 2019-20
Among the Top 5 categories, Toilet Soaps and Tooth Pastes belonged to Personal Care/Personal Hygiene sector
45% rise in Tooth Pastes category during Aug-Dec’20* resulted in positive rank shift displacing Washing Powders/Liquids
Toilet Soaps
Shampoos
Washing Powders/Liquids
Tooth Pastes
Toilet/Floor Cleaners
Top 5 Consistent Categories
Period : Aug-Dec’19* Total Count: 120+
Toilet Soaps
Shampoos
Tooth Pastes
Washing Powders/Liquids
Toilet/Floor Cleaners
Top 5 Consistent Categories
Period : Aug-Dec’20* Total Count: 110+
Base: Top 5 Genres – 1. Aug-Dec’20*: News, GEC, Movies, Music and Kids
2. Aug-Dec’19*: GEC, News, Movies, Music and Kids

7. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* compared to Aug-Dec’19* (* Till 5th Dec)
Consistent Advertisers Across Top 5 Channel Genres : Aug-Dec*, 2019-20
HUL and Reckitt were Top 2 consistent Advertisers across Top 5 change genres.
28% rise in Godrej Consumer Products Ad Volumes during Aug-Dec’20* led to positive rank shift compared to Aug-Dec’19* displacing ITC
Tally of consistent advertisers in Top 5 genres grew by over 14% in Aug-Dec’20 compared to Aug-Dec’19
Hindustan Unilever
Reckitt Benckiser India
ITC
Godrej Consumer Products
Brooke Bond Lipton India
Top 5 Consistent Advertisers
Period : Aug-Dec’19* Total Count: 90+
Hindustan Unilever
Reckitt Benckiser India
Godrej Consumer Products
ITC
Colgate Palmolive India
Top 5 Consistent Advertisers
Period : Aug-Dec’20* Total Count: 100+
Base: Top 5 Genres – 1. Aug-Dec’20*: News, GEC, Movies, Music and Kids
2. Aug-Dec’19*: GEC, News, Movies, Music and Kids

8. Focus on
GEC Genre
Festive Period : Aug-Dec’20* (* Till 5th Dec)
Advertising Overview on TV during Festive Season
Section 2:

9. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Festive Season:- Aug to Dec*, 2019-20 (*Till 5th Dec) and Non-Festive Season:- Feb to Jul, 2019-20
GEC Genre: Average Ad Volumes/Day during Festive Vs. Non-Festive Season
During festive period of Y 2020, average Ad Volumes/Day for GEC genre had higher share i.e. 58% compared to non festive period
Festive period in Y 2019 also had slightly higher share i.e. 52% of Ad Volumes/Day compared to non festive period
48%
58%
42%
52%
Aug-Dec’20*
Feb-Jul’19
Feb-Jul’20
Aug-Dec’19*
Y 2020
Y 2019

10. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* compared to Aug-Dec’19* (* Till 5th Dec)
303
324
358 359
352
Aug'20 Sep'20 Oct'20 Nov'20 Dec'20*
AverageAdDurationperDay(inHrs.)
314
336
Aug-Dec'19* Aug-Dec'20*
AverageAdDurationperDay(inHrs.)
GEC Genre: Average Ad Volumes/Day : Aug-Dec*, 2019-20
Average Ad Volumes/Day on GEC genre grew by 7% in Aug-Dec’20* compared to Aug-Dec’19*
Ad Volumes/Day saw maximum rise of 18% during Nov’20 compared to Aug’20
Monthly Ad Volumes: Aug-Dec’20*

11. 21%
16%
11%
10%
10%
Hindi GEC Tamil GEC Bengali GEC Kannada GEC Malayalam GEC
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* and Aug-Dec’19* (* Till 5th Dec)
Share of Top 5 sub genres of GEC Genre: Aug-Dec’20* and Aug-Dec’19*
Kannada GEC genre was new entrant among the Top 5 during Aug-Dec’20* compared to Aug-Dec’19*
Top 5 sub genres added 69% and 67% share of GEC’s Ad Volumes during Aug-Dec’19* and Aug-Dec’20* respectively
20%
15%12%
11%
10%
Hindi GEC Tamil GEC Bengali GEC Malayalam GEC Telugu GEC
GEC Genres
Aug-Dec’19*
GEC Genres
Aug-Dec’20*

12. GEC Genre: Tally of Categories, Advertisers and Brands during Aug-Dec*, 2019-20
Number of categories, advertisers and brands dropped during Aug-Dec’20* compared to Aug-Dec’19*
370+
340+
Aug-Dec'19* Aug-Dec'20*
No. of Categories
1,960+
1,750+
Aug-Dec'19* Aug-Dec'20*
No. of Advertisers
3,750+
3,390+
Aug-Dec'19* Aug-Dec'20*
No. of Brands
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* and Aug-Dec’19* (* Till 5th Dec)

13. GEC Genre: Leading Categories & Advertisers: Aug-Dec’20*
Among the Top 5 categories and advertisers, Toilet Soaps & HUL retained their top position.
Godrej Consumer Products was new entrant among the Top 5 advertisers of GEC genre during Aug-Dec’20*
Top 5 categories & advertisers added 28% and 50% share of Ad Volumes respectively
Top 5 Categories (Aug-Dec’20*): Total 340+ % Share
Rank
(Aug-Dec’19*)
1. Toilet Soaps 8% 1
2. Shampoos 6% 3
3. Milk Beverages 5% 5
4. Washing Powders/Liquids 5% 2
5. Tooth Pastes 4% 4
Next 45 Categories 50% -
Top 5 Advertisers (Aug-Dec’20*): Total 1,740+ % Share
Rank
(Aug-Dec’19*)
1. Hindustan Unilever 32% 1
2. Reckitt Benckiser India 9% 2
3. Procter & Gamble 3% 3
4. ITC 3% 5
5. Godrej Consumer Products 3% 6
Next 45 Advertisers 29% -
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* compared to Aug-Dec’19* (* Till 5th Dec)

14. GEC Genre: Top Growing^ Categories : Aug-Dec’20*
Antiseptic Creams/Liquids category saw 2.4 Times growth on GEC genre during Aug-Dec’20* compared to Aug-Dec’19*
Period: Aug-Dec’20* compared to Aug-Dec’19*
Top 5 Growing Categories in GEC Genre Growth^
Milk Beverages 57%
Shampoos 27%
Tooth Pastes 29%
Antiseptic Creams/Liquids 2.4 Times
Ecom-Media/Entertainment/Social Media 36%
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* compared to Aug-Dec’19* (* Till 5th Dec)
^ Categories are sorted based on highest increase in Ad Volumes during Aug-Dec’20* compared to Aug-Dec’19*

15. Saraswati College of Arts & Science
My Vishwa Technologies
Virtual Bharat
Timelesstoday LLC
RVK Productions
Exclusive Advertisers – Aug-Dec’20*
GEC Genre : 445+ Exclusive^ Advertisers
Timelesstoday LLC
My Vishwa Technologies
SRM Institute For Medical Science
Kerala Kaumudi
Docubay Media
Exclusive Advertisers – Aug-Dec’19*
GEC Genre: 590+ Exclusive^ Advertisers
^ Present only in GEC Genre (not in any other Genres)
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* and Aug-Dec’19* (* Till 5th Dec)
GEC Genre: Exclusive^ Advertisers in Aug-Dec*, 2019-20
Timelesstoday LLC and My Vishwa Technologies appeared among the Top 5 Exclusive advertisers during Aug-Dec’19* as well as Aug-
Dec’20*

16. Focus on
Movies Genre
Festive Period : Aug-Dec’20* (* Till 5th Dec)
Advertising Overview on TV during Festive Season
Section 2:

17. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Festive Season:- Aug to Dec*, 2019-20 (*Till 5th Dec) and Non-Festive Season:- Feb to Jul, 2019-20
Movies Genre: Average Ad Volumes/Day during Festive Vs. Non-Festive Season
During festive period of Y 2020, average Ad Volumes/Day for Movies Genre had higher share i.e. 58% compared to non festive period
Festive period in Y 2019 also had slightly higher share i.e. 52% of Ad Volumes/Day compared to non festive period
48%
58%
42%
52%
Aug-Dec’20*
Feb-Jul’19
Feb-Jul’20
Aug-Dec’19*
Y 2020
Y 2019

18. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* compared to Aug-Dec’19* (* Till 5th Dec)
274
289
304
297
286
Aug'20 Sep'20 Oct'20 Nov'20 Dec'20*
AverageAdDurationperDay(inHrs.)
234
291
Aug-Dec'19* Aug-Dec'20*
AverageAdDurationperDay(inHrs.)
Movies Genre: Average Ad Volumes/Day : Aug-Dec*, 2019-20
Average Ad Volumes/Day on Movies Genre grew by 24% in Aug-Dec’20* compared to Aug-Dec’19*
Ad Volumes/Day saw maximum rise of 11% during Oct’20 compared to Aug’20
Monthly Ad Volumes: Aug-Dec’20*

19. 45%
9%
8%
7%
7%
Hindi Movies Bhojpuri Movies Bengali Movies
Kannada Movies Telugu Movies
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* and Aug-Dec’19* (* Till 5th Dec)
Share of Top 5 sub genres of Movies Genre: Aug-Dec’20* and Aug-Dec’19*
Bhojpuri and Kannada Movies genres were new entrants among the Top 5 during Aug-Dec’20* compared to Aug-Dec’19*
Top 5 sub genres added 77% and 76% share of Movies genre’s Ad Volumes during Aug-Dec’19* and Aug-Dec’20* respectively
47%
9%
8%
7%
6%
Hindi Movies English Movies Telugu Movies
Bengali Movies Tamil Movies
Movies Genres
Aug-Dec’19*
Movies Genres
Aug-Dec’20*

20. Movies Genre: Tally of Categories, Advertisers and Brands during Aug-Dec*, 2019-20
Number of categories, advertisers and brands saw marginal decline during Aug-Dec’20* compared to Aug-Dec’19*
300+
280+
Aug-Dec'19* Aug-Nov'20*
No. of Categories
850+
800+
Aug-Dec'19* Aug-Dec'20*
No. of Advertisers
1,950+ 1,920+
Aug-Dec'19* Aug-Dec'20*
No. of Brands
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* compared to Aug-Dec’19* (* Till 5th Dec)

21. Movies Genre: Leading Categories & Advertisers: Aug-Dec’20*
Toilet Soaps among the categories and HUL among the advertisers retained their 1st position
Top 5 categories had 28% share of Ad Volumes during Aug-Dec’20* among which Shampoos & Milk Beverages observed positive rank shift
Top 5 advertisers added 52% share of Ad Volumes during Aug-Dec’20* among which ITC observed positive rank shift
Top 5 Categories (Aug-Dec’20*): Total 280+ % Share
Rank
(Aug-Dec’19*)
1. Toilet Soaps 9% 1
2. Shampoos 6% 3
3. Washing Powders/Liquids 5% 2
4. Milk Beverages 4% 5
5. Tooth Pastes 4% 4
Next 45 Categories 51% -
Top 5 Advertisers (Aug-Dec’20*): Total 800+ % Share
Rank
(Aug-Dec’19*)
1. Hindustan Unilever 30% 1
2. Reckitt Benckiser India 12% 2
3. Procter & Gamble 4% 3
4. ITC 3% 5
5. Cadburys India 3% 4
Next 45 Advertisers 29% -
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* compared to Aug-Dec’19* (* Till 5th Dec)

22. Movies Genre: Top Growing^ Categories : Aug-Dec’20*
Ecom-Media/Entertainment/Social Media saw 91% growth on Movies genre during Aug-Dec’20* compared to Aug-Dec’19*
Period: Aug-Dec’20* compared to Aug-Dec’19*
Top 5 Growing Categories in Movies Genre Growth^
Toilet Soaps 36%
Shampoos 56%
Milk Beverages 67%
Ecom-Media/Entertainment/Social Media 91%
Tooth Pastes 49%
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* compared to Aug-Dec’19* (* Till 5th Dec)
^ Categories are sorted based on highest increase in Ad Volumes during Aug-Dec’20* compared to Aug-Dec’19*

23. Mubi India
Om Visa
Naaptol.com
Ganesh Industrial Corporation
Punjab State Cooperative Milk Producers
Exclusive Advertisers – Aug-Dec’20*
Movies Genre : 30+ Exclusive^ Advertisers
Ganesh Industrial Corporation
VLCC Personal Care
Sanjeevan Netralaya
Shree Bhavai Mata Jyotishalay
Ekdant Pratishthan
Exclusive Advertisers – Aug-Dec’19*
Movies Genre: 60+ Exclusive^ Advertisers
^ Present only in Movies Genre (not in any other Genres)
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Dec’20* and Aug-Dec’19* (* Till 5th Dec)
Movies Genre: Exclusive^ Advertisers in Aug-Dec*, 2019-20
Ganesh Industrial Corporation appeared among the Top 5 Exclusive advertisers during Aug-Dec’19* as well as Aug-Dec’20*

24. Vinita ShahFor any queries write to: vinita.shah@tamindia.comWebsite Link: www.tamindia.com