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Social Media 201 for Travel and Tourism
- 1. Social Media 201 for Travel and Tourism Saturday, March 31, 2012
- 2. Expectations Saturday, March 31, 2012
- 3. Customers WANT YOU on social media • 93% of customers expect companies to have a presence on social channels1 • 85% expect companies to interact with them on those social channels2 1,2 Cone Business Study on Social Media, 2008 ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 4. ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 5. NO! • Fear • Loss of control • Dilution of Brand • Waste of time • Fad • Difficult ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 6. Reality • Conversation online • Brand building • Lasting trend • Manageable • Scalable • Learnable ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 7. Tools • Facebook • LinkedIn • Twitter • Wordpress • YouTube • Flicker • Foursquare • Google + ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 8. Social Media Changes EVERYTHING... ...and NOTHING! ...WHAT? ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 9. Core Mission • Guests/Customers • Sales • Events • Projects • Brand Awareness ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 10. Networking The SAME rules apply (online) ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 11. • Imagine you are at a live networking function • Have a PLAN (before, during, & after) • Introduce yourself • Find out about the other party • Make introductions & Share connections • Be a resource • Farming not Hunting • Visibility, Credibility, & Marketability ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 12. ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 13. Don’t be “that guy” • 70:20:10 • Don’t over-share • Don’t sell • Don’t be a snob • Remember your audience • Be open & honest • Be patient ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 14. Brand Management • Strategy • Phases • Set Up • Manage • Adapt ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 15. Set Up & Integrate • Identify your target audience • Choose appropriate tools • Define your Brand • Logo, colors, fonts • Use what you have • Website, Email newsletter, Database • Add Social Media icons • Facebook Business Page, LinkedIn Company Page, Twitter, Google + • Directories, Memberships, Associations ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 16. Content is King • Drives traffic • Does not ALL have to be original • You can repurpose your content • Articles, Press Releases, Event Summaries • Blog • Newsletter • Channels (Facebook, LinkedIn, Twitter) ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 17. Proactively cross-pollinate ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 18. Collect email opt-ins • Have people opt into your email list on your social media site ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 19. Run social promotions, contests, etc. • People want to engage with brands • Photo contests, sweepstakes, surveys, etc. drive engagement • Engaged customers ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 20. Advertise • Amazing opportunity to target locally, specific interests, etc. • Very affordable • Easy to do • Facebook will occasionally give money away for ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 21. Which social platforms should my business use? • Users? • Competitors? • Consider multiple channels! Trick: Use the search function on a network to gauge activity related to your industry/market vertical/audience ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 22. Diversify • Use multiple social media channels • YouTube is HUGE • Pinterest is taking off like a rocket! • Foursquare is a MUST for location based businesses • Choose your channels and ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 23. Email marketing ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 24. Mobile marketing ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 25. Location, Location, Location Saturday, March 31, 2012
- 26. Location-based marketing From $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent redemption rates from new, real-time geo- targeted ads. (Borrell Associates) ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 27. REVIEWS Google Yelp! Yahoo Citysearch Facebook Industry Specific Saturday, March 31, 2012
- 28. Google Yourself! Saturday, March 31, 2012
- 29. Mobile advertising ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 30. Track your results and optimize your campaigns ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 31. Find new/better places to advertise (social media, mobile, email, etc.) ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 32. Create stronger, more targeted offers that appeal to more people in your market ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 33. Build your reputation as an expert (be the place to go) ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 34. Use photos and videos to tell your story ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 35. Create training/educational resources (video, educational downloads, etc.) ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 36. Create a customer mailing list ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 37. Send out emails to your list on a more frequent basis (weekly) ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 38. Use scarcity to get customers to act now instead of later (e.g. limited-time promotions) ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 39. Use auto-responder email sequences to introduce your prospects to a series of benefits/packages ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 40. Send out birthday cards and holiday cards/gifts ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 41. Create a culture of service at your business ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 42. Use customer testimonials in your email campaigns and on your website ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 43. Up-sell, cross-sell and bundle ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 44. After a person buys one product, up- sell or cross-sell them another related product ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 45. Bundle products and offer a discount + ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 46. Use coupons to encourage bigger purchases ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 47. Offer an expensive, premium product or service with a payment plan ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 48. Questions? ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012
- 49. text “fan SocialSavvyGeek” to 32665 ©2011 Social Savvy Geek, LLC Saturday, March 31, 2012