Case Study: 10 Best Facebook Brand posts for Thanksgiving including: b2b, b2c, and nonprofit for 2013.

1. 10 Best
Thanksgiving
Facebook Posts

2. These brands have hundreds of thousands of fans,
but this seemed like really low engagement…
Hmm, maybe people didn’t hang out on Facebook for
Thanksgiving…

3. After all, it seemed like techie folks
weren’t online
…for once

4. Some brands (desperately) tried to
combine holidays into one post…
And came up with really lame #hashtags

5. Asking “What are you thankful for?”
is the lazy marketer’s way out.
Unless…

6. …Unless you have a really cute graphic
But even then, the results were marginal…

7. But then our faith was restored
when…
we saw these...

8. Nordstrom
Nordstrom shared a simple message that resonated with thousands.

9. Sprinkles Cupcakes
Sprinkles Cupcakes went the traditional promo route, and it worked.

10. AMC Theatres
AMC Theatres shared
some humor and gave a
call to action, which led
thousands of likes,
comments and shares.

11. NFL
NFL led off with this image and then had a series of photos promoting
the various games throughout the day using the hashtag
#PigskinandTurkey or #PigskinandFootball. Nicely played!

12. HBO
HBO mixed a simple message with a throwback to some of their
iconic shows such as Girls, Sex and the City, True Blood, Veep, and
The Sopranos. A simple message, on point with their brands.

13. Converse
Converse gives us a throw back Thursday by reminding us of when we used to
take that pen or marker to our sneakers as kids. Their call to action is simple
and engaging.

14. Barbie®
Mattel lets Barbie® go
retro for Thanksgiving
serving up warm
holiday wishes with a
relevant image, sized
correctly, while staying
true to their brand.

15. St. Jude Children’s Research Hospital
Message is on point with their brand and gives a simple clear message,
with no ask for a donation. This was a nonprofit grand slam!

16. Intel
Stayed on point with
their brand, and made
it fun and interactive
with a trivia game.

17. Game of Thrones
Makes their post about “family” by using a quote
from the show (staying true to brand) and it
garnered tens of thousands of interactions. Winner!

18. Case Study:
Lung Cancer
Action Network
Here’s an example of one of Social
Strand Media’s clients.
• We kept the message on point
with their brand
• We gave a call to action
• We had a cute graphic which was
sized correctly for Facebook
Results: This post garnered 505 total likes,
19 comments, 124 shares giving it a total
of 15.8% engagement out of it’s 4,080 fan
base.

19. Hallmark
Hallmark went the adorable puppy route with a great
relevant picture in the right size, gave a call to action which
garnered lots of likes, comments and shares.

20. Recipe for Great Holiday Posts

21. Connect with me!
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