1. Social Strand Media
Portfolio and Testimonials
of select clients
Copyright Social Strand Media, 2014. All Rights Reserved

2. Who We’ve Worked With: B2B

3. Client: CA Technologies
Project: Social Media strategy for Twitter, LinkedIn, WordPress and Pinterest The Work: Blog optimization, LinkedIn targeted posts & cadence, Twitter ads & strategy
Impact: Increased Twitter followers by 50,000 in 3 weeks with Twitter ad campaign. Increased LinkedIn followers by 9,000 in 8 weeks, and increased Pinterest followers by 55% in first week. Engagement increased by 50 % overall.
“I was really impressed at how quickly Tracy came in and increased engagement and our audience in a matter of weeks. She helped us solidify & streamline processes for our entire social media team.” Andrew Spoeth, Social Media Marketing Manager, CA Technologies

4. “Tracy helped me get started with blogging and tweeting. I didn’t know what I was doing and she made it easy, built a strategy for using the media for the purpose I wanted, and did some of the hands on work when it was just too much for me. She told me I had to believe, like Field of Dreams, and over time they would come. She was right! She created guidelines for the frequency of blogs and tweets and then showed me tools to make it easy. She has easy training sessions with slides so I can remind myself and refresh. I continue to use her because she is so personable and she continues to bring new value as I grow and need more ‘advanced’ understanding. I highly recommend her.” ~ Shelley Sweet, i4Process, 2012
Client: i4Process
Project: Social Media strategy to bring in more people to her online The Work: Blog optimization, LinkedIn set-up, Twitter profile & strategy.
Impact: Over a dozen companies have sent their employees to Shelley’s online courses.

5. Client: G2Communications
Project: Develop herself as a thought leader in Pharma/Medical Device PR
The Work: PowerPoint storytelling and blogging
Impact: Resulted in 2 leads from StartXMed and a low-stress blog strategy
“I was feeling overwhelmed by blogging and Tracy gave me sage advice and great ideas for my blog strategy. She also has helped me with two PowerPoint presentations which landed me two leads from conference speeches. She has a gift at storytelling and she’s super fast!” Shelly Gordon, G2Communications

6. Client: MarketingCamp
Project: MarketingCamp San Francisco event
The Work: Created overall event marketing & PR strategy utilizing social media, email, and blogging tactics.
Impact: Sold-out event 900 tickets. Over 40 topics proposed, increased FB fans by 93% , Twitter followers by 78% in <7 weeks.
“Tracy was instrumental in helping get our act together with our marketing plan for MarketingCampSF. She implemented a strategy that we will be able to use in future MarketingCamps around the world“ ~ Paul Wcislo, Founder, MarketingCamp

7. Who We’ve Worked With: B2C

8. Client: Kickin’ It In Kindergarten
Project:Move site from Blogger to WordPress, create e-commerce site
The Work: Customized theme to give same look and feel of existing site, moved content over, created eCommerce store front, and enabled for social sharing and tracking.
Impact: Easier to upload content, one stop shop to sell content and keep customers on website.
This is SO awesome! I’m so excited about how the site looks and how everything is easy to manage now. I could not have done this without Tracy’s help! ~ Elizabeth Hall, kindergarten teacher, Nashville, TN

9. “Tracy is a fantastic social media consultant who really tailors her advice to her audience (and provides fantastic empirical evidence to support her advice and proposed course of action). I’ve worked with Tracy in my capacity as the Global Head of Litigation for Fish & Richardson and believed the advice she gave our lawyers world wide on how to use social media effectively was invaluable and creative. I plan to hire her more to do 1:1 consulting (and to help me as well!). She also gives back by using her skills to help others and non-profit organizations. Hire her (but don’t take all her time as I plan to work with her as much as I can!!)” ~ Kathi Lutton, Fish & Richardson P.C.
Client: Fish & Richardson P.C.
Project: Teaching patent litigation lawyers how to use social media and how to promote the firm to corporate clients
The Work: Tailored industry workshops on LinkedIn, Facebook, Twitter, & Google Plus
Impact: Employees became brand ambassadors for the firm, resulting in a more cohesive brand reputation

10. “I cant express how much I appreciate Tracy. I have been in business for years without a web identity, let alone Facebook. I had no clue how to navigate all the content that that world had to offer. Tracy took the wheel and created a traffic system directly to my website. Now that I exist on line, clients are confident in my ability and it has give me more credibility overall! Thank You Tracy!!! Also because of her creating my Facebook page & website, I landed the job as lead carpenter on HGTV’s Color Splash! ~ Wes Coventry, Owner, Coventry Woodworking & Design
Client: Coventry Woodworking & Design
Project: Website & Facebook overhaul
The Work: Created website via WordPress to highlight work, streamlined Facebook profiles & categorized photos into albums, plus offered guidance on strategy.
Impact: Landed job as new lead carpenter on HGTV’s Color Splash show!

11. Client: Park Tavern, Marlowe, Tres restaurants in San Francisco, CA
Project: Social Media Workshop
The Work: Teaching restaurant staff how to optimize their social media efforts to increase sales & social engagement
Impact: Increased overall social media engagement; plus increased sales for Friday lunch and Sunday dinner.
“Social Strand Media gave us a tailored workshop to our 3 restaurants that was EXACTLY what we needed to streamline our social media efforts.” ~ Emily Chambers, Office Manager at Park Tavern Restaurant

12. Client: Time To Play
Project: Social media engagement
The Work: Optimize Facebook page with promotions, calls-to- action, LinkedIn optimization, website integration
Impact: Facebook fans increased 1000%
“Tracy is an expert in the social media field, being on the cutting edge of the latest trends. She quickly understands a company and their needs. She had great insight and gave advice that helped us with our Facebook Fan page growth.” – Jim Silver, CEO Time To Play
Copyright Social Strand Media, 2012. All Rights Reserved

13. Client: Aarris Homecare
Project: Brochure
The Work: Aarris Homecare was a new start-up focused in non- medical homecare. We developed the copy and layout of their new brochure to reign in new clients.
Impact: Used for business development. Resulted in new clients. Business is now thriving.
“Social Strand was instrumental in helping us get our business up and running. They worked quickly and efficiently and helped us minimize costs. We will definitely continue to work with them.” ~ Lee Reinis, CEO, Aarris Homecare

14. Who We’ve Worked With: Nonprofit

15. Client: Fresh Lifelines For Youth
Project: Website revamp & social media strategy, event collateral
The Work: Content creation for written collateral and website, website UI layout, WordPress, editorial calendar, Facebook posts, conversion of Facebook group to Fan page
Impact: Better user experience, more hits to the website, more constituent engagement
“Social Strand Media was instrumental in moving this project along to meet our deadline. Professional, expedient, and top notch!” – Christa Gannon, Executive Director
Copyright Social Strand Media, 2012. All Rights Reserved

16. Client: Lung Cancer Action Network
Project: Develop Facebook presence and strategy
The Work: Developed page layout, created targeted Facebook ads, and Advocates In Action campaign
Impact: In <30 days: reached over 10,000 eyeballs, & gained 1,200+ fans from 0.
“Social Strand Media set us up for success by helping us reach our audience on Facebook and by giving us a social media strategy that we can maintain on our own. “ ~ Cindy Langhorne, LungCAN chairperson

17. Client: Tapestries of Hope
Project: Limited movie launch campaign
The Work: Streamlined Facebook: condensed, graphics, landing pages, branded Twitter, content creation, event creation.
Impact: Sold-out over 100 theaters nationwide. Increased FB fans by 150%
“Social Strand is great. Tracy knows what she is doing, on a deep level, has great ideas and executes. I have personally recommended to her to others because of this AND because she stays on top of trends, knows what is changing and can evaluate what is right for the individual. She is really, really terrific.” ~ Michealene Risley, film director

18. Client: After-School All-Stars
Project: Social media strategy & training
The Work: Social media strategic plan and implementation, branding for social media outlets, strategy for Facebook and Twitter, training sessions for 12 chapters across the country and one-on-one sessions with the social media steward.
Impact: Increased constituent engagement, increased donations.
“Extremely knowledgeable about all aspects of social media and made great strides with After- School All-Stars’ campaigns in a short period of time. Always quick to offer advice, guidance and recommendations on how to better our presence online. Great care and patience was taken to explain new tools and techniques.” – Jennifer Engler, Marketing Director
Copyright Social Strand Media, 2012. All Rights Reserved

19. Agency Work
Social Strand Media also works with agencies to bring social media strategy to their overall service offerings:
•Eccolo Media
•Candesco Marketing
•Cypress Digital Media
•IMA Interactive

20. Training, Workshops, Speaking

21. Training, Workshops, Speaking

22. We’ve built dozens of WordPress sites including:
•Social Strand Media – http://socialstrand.com
•Kickin’ It In Kindergarten – http://kickinitinkindergarten.com/
•The Teacher Team – http://theteacherteam.com/
•Coventry Woodworking and Design – http://www.coventrywoodworking.com/
•Lung Cancer Action Network - http://lungcan.org/

23. Copyright Social Strand Media, 2014. All Rights Reserved
Watch your campaign soar….
Contact us to speak or train at your next event:
http://socialstrand.com/contact-us