SlideShare una empresa de Scribd logo

Deriving Business Intelligence from Social Media

•
•
Social Strategy1
Social Strategy1
EmpresarialesTecnología
1 de 19
Deriving Business Intelligence from Social Media Ignite Feb 2011 Steve Ennen, President and Chief Intelligence Officer
2 Yesterday, information gathering was easy
3 Today, information gathering is more complex
16 Social media is in the hands of everyone More than 1 Billion using social media, globally
4 Social media can alter governments Massive Egyptian Protests Powered by YouTube, Twitter, Facebook, Twitpic [Pics, Video, Updates] Egyptian pro-democracy protesters are embracing Twitter, YouTube, Facebook and Twitpic.
8 Academic research proves: ,[object Object],[object Object],[object Object],[object Object]
4 Social media affects your brand “… environmental activists have been using social media to wage war against Nestlé over its purchases of palm oil for use in products… catching the Swiss food giant off guard”
10 The voice of the consumer is heard by every other consumer
"...within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10%, costing shareholders $180 million.
4 ,[object Object],[object Object],[object Object],Companies are missing the opportunity
[object Object],[object Object],Organizations operate under old paradigms
17 Companies must rethink ,[object Object],[object Object],[object Object],[object Object],Push v. Pull
17 Companies must rethink ,[object Object],[object Object],[object Object],[object Object],[object Object],Push v. Pull
6 ,[object Object],[object Object]
14 OK, but what is valuable online conversation? ,[object Object],[object Object],[object Object]
14 OK, but what is valuable online conversation? ,[object Object],[object Object],[object Object],[object Object]
How to be successful using social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to be successful using social media ,[object Object],[object Object],[object Object]
12 Let’s listen together [email_address] 646-334-5893 @EnnenSS1 www.socialstrategy1.com Look for our book this spring

Recomendados

The Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacyThe Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacySalesforce Marketing Cloud
 
Ed seminar the speed of change - fisher - session1
Ed seminar the speed of change - fisher - session1Ed seminar the speed of change - fisher - session1
Ed seminar the speed of change - fisher - session1dmadetroit
 
Social Web Media
Social Web MediaSocial Web Media
Social Web MediaAaron Howard
 
Uga marketing Social Media and Marketing
Uga marketing Social Media and MarketingUga marketing Social Media and Marketing
Uga marketing Social Media and MarketingJamil "Jim" Elayan
 
Ad 2 San Diego Cause Marketing Night
Ad 2 San Diego Cause Marketing NightAd 2 San Diego Cause Marketing Night
Ad 2 San Diego Cause Marketing NightChristine Guardia
 
Aisle7 : Retail Mobile Apps from Expo West 2011
Aisle7 : Retail Mobile Apps from Expo West 2011Aisle7 : Retail Mobile Apps from Expo West 2011
Aisle7 : Retail Mobile Apps from Expo West 2011Aisle7
 
The rise of the blockchain enabled participation economy
The rise of the blockchain enabled participation economyThe rise of the blockchain enabled participation economy
The rise of the blockchain enabled participation economyBetter_Ventures
 
Disrupt or Die. Are You Working With The Social Agency Of The Future?
Disrupt or Die. Are You Working With The Social Agency Of The Future?Disrupt or Die. Are You Working With The Social Agency Of The Future?
Disrupt or Die. Are You Working With The Social Agency Of The Future?Ogilvy Consulting
 

Recomendados

The Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacyThe Best Advertising Agencies in the World Talk Mobile, Social, & Privacy
The Best Advertising Agencies in the World Talk Mobile, Social, & PrivacySalesforce Marketing Cloud
 
Ed seminar the speed of change - fisher - session1
Ed seminar the speed of change - fisher - session1Ed seminar the speed of change - fisher - session1
Ed seminar the speed of change - fisher - session1dmadetroit
 
Social Web Media
Social Web MediaSocial Web Media
Social Web MediaAaron Howard
 
Uga marketing Social Media and Marketing
Uga marketing Social Media and MarketingUga marketing Social Media and Marketing
Uga marketing Social Media and MarketingJamil "Jim" Elayan
 
Ad 2 San Diego Cause Marketing Night
Ad 2 San Diego Cause Marketing NightAd 2 San Diego Cause Marketing Night
Ad 2 San Diego Cause Marketing NightChristine Guardia
 
Aisle7 : Retail Mobile Apps from Expo West 2011
Aisle7 : Retail Mobile Apps from Expo West 2011Aisle7 : Retail Mobile Apps from Expo West 2011
Aisle7 : Retail Mobile Apps from Expo West 2011Aisle7
 
The rise of the blockchain enabled participation economy
The rise of the blockchain enabled participation economyThe rise of the blockchain enabled participation economy
The rise of the blockchain enabled participation economyBetter_Ventures
 
Disrupt or Die. Are You Working With The Social Agency Of The Future?
Disrupt or Die. Are You Working With The Social Agency Of The Future?Disrupt or Die. Are You Working With The Social Agency Of The Future?
Disrupt or Die. Are You Working With The Social Agency Of The Future?Ogilvy Consulting
 
PPT social media
PPT social mediaPPT social media
PPT social mediaSai Kiran Botta
 
Influencer Marketing 2021
Influencer Marketing 2021Influencer Marketing 2021
Influencer Marketing 2021Mingwei Ma
 
Wikibrands 12 Stats
Wikibrands 12 StatsWikibrands 12 Stats
Wikibrands 12 StatsSean Moffitt
 
Do fans make good customers? [The role of social media in customer loyalty.]
Do fans make good customers? [The role of social media in customer loyalty.]Do fans make good customers? [The role of social media in customer loyalty.]
Do fans make good customers? [The role of social media in customer loyalty.]Wan Ling Wong
 
Some highlights of social media in 2012
Some highlights of social media in 2012Some highlights of social media in 2012
Some highlights of social media in 2012Cristi Vasile
 
Identifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growthIdentifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growthEllen Rotenberg
 
Mobile marketing trends
Mobile marketing trendsMobile marketing trends
Mobile marketing trendsrstrassburger
 
Shopping Trends Driven by Mobility
Shopping Trends Driven by MobilityShopping Trends Driven by Mobility
Shopping Trends Driven by MobilityConnected Futures
 
Klout For Business
Klout For BusinessKlout For Business
Klout For BusinessSalesPitch
 
Global is the new local: how consumer adoption of cross-border e-commerce exp...
Global is the new local: how consumer adoption of cross-border e-commerce exp...Global is the new local: how consumer adoption of cross-border e-commerce exp...
Global is the new local: how consumer adoption of cross-border e-commerce exp...FedEx Asia Pacific
 
Making Connections Using Social Media
Making Connections Using Social MediaMaking Connections Using Social Media
Making Connections Using Social MediaLeah D. Wyatt
 
Trade show trends to expect in 2011
Trade show trends to expect in 2011Trade show trends to expect in 2011
Trade show trends to expect in 2011Smash Hit Displays
 
Google: Moments that Matter
Google: Moments that MatterGoogle: Moments that Matter
Google: Moments that MatterCentro
 
Socmob proximitybbdo dma2012_henny_vg
Socmob proximitybbdo dma2012_henny_vgSocmob proximitybbdo dma2012_henny_vg
Socmob proximitybbdo dma2012_henny_vgbdma Belgian Direct Marketing Association
 
7 Game Changing Marketing Trends - Driven By Marketing Analytics
7 Game Changing Marketing Trends - Driven By Marketing Analytics7 Game Changing Marketing Trends - Driven By Marketing Analytics
7 Game Changing Marketing Trends - Driven By Marketing AnalyticsSIGMA Marketing Insights
 
General merchandise
General merchandiseGeneral merchandise
General merchandise9815822500
 
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...iMedia Connection
 
GoodXChange SXSWi Presentation
GoodXChange SXSWi PresentationGoodXChange SXSWi Presentation
GoodXChange SXSWi PresentationHanna Erlandsson
 
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Dion Hinchcliffe
 
Taking Social Media From Talk To Action
Taking Social Media From Talk To ActionTaking Social Media From Talk To Action
Taking Social Media From Talk To ActionAppLeap Inc.
 
The New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to ActionThe New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to Actionthrillerking
 
7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examiner7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examinerNiladri Dutta
 

Más contenido relacionado

La actualidad más candente

Influencer Marketing 2021
Influencer Marketing 2021Influencer Marketing 2021
Influencer Marketing 2021Mingwei Ma
 
Wikibrands 12 Stats
Wikibrands 12 StatsWikibrands 12 Stats
Wikibrands 12 StatsSean Moffitt
 
Do fans make good customers? [The role of social media in customer loyalty.]
Do fans make good customers? [The role of social media in customer loyalty.]Do fans make good customers? [The role of social media in customer loyalty.]
Do fans make good customers? [The role of social media in customer loyalty.]Wan Ling Wong
 
Some highlights of social media in 2012
Some highlights of social media in 2012Some highlights of social media in 2012
Some highlights of social media in 2012Cristi Vasile
 
Identifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growthIdentifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growthEllen Rotenberg
 
Mobile marketing trends
Mobile marketing trendsMobile marketing trends
Mobile marketing trendsrstrassburger
 
Shopping Trends Driven by Mobility
Shopping Trends Driven by MobilityShopping Trends Driven by Mobility
Shopping Trends Driven by MobilityConnected Futures
 
Klout For Business
Klout For BusinessKlout For Business
Klout For BusinessSalesPitch
 
Global is the new local: how consumer adoption of cross-border e-commerce exp...
Global is the new local: how consumer adoption of cross-border e-commerce exp...Global is the new local: how consumer adoption of cross-border e-commerce exp...
Global is the new local: how consumer adoption of cross-border e-commerce exp...FedEx Asia Pacific
 
Making Connections Using Social Media
Making Connections Using Social MediaMaking Connections Using Social Media
Making Connections Using Social MediaLeah D. Wyatt
 
Trade show trends to expect in 2011
Trade show trends to expect in 2011Trade show trends to expect in 2011
Trade show trends to expect in 2011Smash Hit Displays
 
Google: Moments that Matter
Google: Moments that MatterGoogle: Moments that Matter
Google: Moments that MatterCentro
 
7 Game Changing Marketing Trends - Driven By Marketing Analytics
7 Game Changing Marketing Trends - Driven By Marketing Analytics7 Game Changing Marketing Trends - Driven By Marketing Analytics
7 Game Changing Marketing Trends - Driven By Marketing AnalyticsSIGMA Marketing Insights
 
General merchandise
General merchandiseGeneral merchandise
General merchandise9815822500
 
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...iMedia Connection
 
GoodXChange SXSWi Presentation
GoodXChange SXSWi PresentationGoodXChange SXSWi Presentation
GoodXChange SXSWi PresentationHanna Erlandsson
 

La actualidad más candente (18)

PPT social media
PPT social mediaPPT social media
PPT social media
 
Influencer Marketing 2021
Influencer Marketing 2021Influencer Marketing 2021
Influencer Marketing 2021
 
Wikibrands 12 Stats
Wikibrands 12 StatsWikibrands 12 Stats
Wikibrands 12 Stats
 
Do fans make good customers? [The role of social media in customer loyalty.]
Do fans make good customers? [The role of social media in customer loyalty.]Do fans make good customers? [The role of social media in customer loyalty.]
Do fans make good customers? [The role of social media in customer loyalty.]
 
Some highlights of social media in 2012
Some highlights of social media in 2012Some highlights of social media in 2012
Some highlights of social media in 2012
 
Identifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growthIdentifying and engaging with social communities to generate ideas for growth
Identifying and engaging with social communities to generate ideas for growth
 
Mobile marketing trends
Mobile marketing trendsMobile marketing trends
Mobile marketing trends
 
Shopping Trends Driven by Mobility
Shopping Trends Driven by MobilityShopping Trends Driven by Mobility
Shopping Trends Driven by Mobility
 
Klout For Business
Klout For BusinessKlout For Business
Klout For Business
 
Global is the new local: how consumer adoption of cross-border e-commerce exp...
Global is the new local: how consumer adoption of cross-border e-commerce exp...Global is the new local: how consumer adoption of cross-border e-commerce exp...
Global is the new local: how consumer adoption of cross-border e-commerce exp...
 
Making Connections Using Social Media
Making Connections Using Social MediaMaking Connections Using Social Media
Making Connections Using Social Media
 
Trade show trends to expect in 2011
Trade show trends to expect in 2011Trade show trends to expect in 2011
Trade show trends to expect in 2011
 
Google: Moments that Matter
Google: Moments that MatterGoogle: Moments that Matter
Google: Moments that Matter
 
Socmob proximitybbdo dma2012_henny_vg
Socmob proximitybbdo dma2012_henny_vgSocmob proximitybbdo dma2012_henny_vg
Socmob proximitybbdo dma2012_henny_vg
 
7 Game Changing Marketing Trends - Driven By Marketing Analytics
7 Game Changing Marketing Trends - Driven By Marketing Analytics7 Game Changing Marketing Trends - Driven By Marketing Analytics
7 Game Changing Marketing Trends - Driven By Marketing Analytics
 
General merchandise
General merchandiseGeneral merchandise
General merchandise
 
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...
Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Mar...
 
GoodXChange SXSWi Presentation
GoodXChange SXSWi PresentationGoodXChange SXSWi Presentation
GoodXChange SXSWi Presentation
 

Similar a Deriving Business Intelligence from Social Media

Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Dion Hinchcliffe
 
Taking Social Media From Talk To Action
Taking Social Media From Talk To ActionTaking Social Media From Talk To Action
Taking Social Media From Talk To ActionAppLeap Inc.
 
The New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to ActionThe New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to Actionthrillerking
 
7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examiner7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examinerNiladri Dutta
 
Digital marketing
Digital marketingDigital marketing
Digital marketingRajesh sao
 
Impact of Social Media on Business- Laney Cleckner.pptx
Impact of Social Media on Business- Laney Cleckner.pptxImpact of Social Media on Business- Laney Cleckner.pptx
Impact of Social Media on Business- Laney Cleckner.pptxLaneyCleckner
 
7 Social Media Secrets
7 Social Media Secrets7 Social Media Secrets
7 Social Media SecretsiStrategy
 
Digital Crisis and Issue Management Playbook
Digital Crisis and Issue Management PlaybookDigital Crisis and Issue Management Playbook
Digital Crisis and Issue Management Playbooksocial@Ogilvy New Zealand
 
Social media and challenges
Social media and challenges Social media and challenges
Social media and challenges StudPlex
 
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...Sean Moffitt
 
Content Marketing Gets Social skyword
Content Marketing Gets Social skywordContent Marketing Gets Social skyword
Content Marketing Gets Social skywordEdwin Warfield
 
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
 
Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
 
The Social Media Factor
The Social Media FactorThe Social Media Factor
The Social Media FactorHollyMeredith
 
How to Use Online Intelligence As Part of a Total Media Strategy
How to Use Online Intelligence As Part of a Total Media StrategyHow to Use Online Intelligence As Part of a Total Media Strategy
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
 
Hbr talking social media from talk to action(101112)
Hbr talking social media from talk to action(101112)Hbr talking social media from talk to action(101112)
Hbr talking social media from talk to action(101112)June Kim
 
The newconversation
The newconversationThe newconversation
The newconversationnettib
 
Harvard Business Review - The New Conversation Taking Social Media from Talk ...
Harvard Business Review - The New Conversation Taking Social Media from Talk ...Harvard Business Review - The New Conversation Taking Social Media from Talk ...
Harvard Business Review - The New Conversation Taking Social Media from Talk ...Alex Gonçalves
 

Similar a Deriving Business Intelligence from Social Media (20)

Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009
 
Taking Social Media From Talk To Action
Taking Social Media From Talk To ActionTaking Social Media From Talk To Action
Taking Social Media From Talk To Action
 
The New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to ActionThe New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to Action
 
7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examiner7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examiner
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Impact of Social Media on Business- Laney Cleckner.pptx
Impact of Social Media on Business- Laney Cleckner.pptxImpact of Social Media on Business- Laney Cleckner.pptx
Impact of Social Media on Business- Laney Cleckner.pptx
 
7 Social Media Secrets
7 Social Media Secrets7 Social Media Secrets
7 Social Media Secrets
 
Digital Crisis and Issue Management Playbook
Digital Crisis and Issue Management PlaybookDigital Crisis and Issue Management Playbook
Digital Crisis and Issue Management Playbook
 
Social media marketing ii
Social media marketing iiSocial media marketing ii
Social media marketing ii
 
Social media and challenges
Social media and challenges Social media and challenges
Social media and challenges
 
Mnift Rev1
Mnift Rev1Mnift Rev1
Mnift Rev1
 
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
 
Content Marketing Gets Social skyword
Content Marketing Gets Social skywordContent Marketing Gets Social skyword
Content Marketing Gets Social skyword
 
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
 
Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0
 
The Social Media Factor
The Social Media FactorThe Social Media Factor
The Social Media Factor
 
How to Use Online Intelligence As Part of a Total Media Strategy
How to Use Online Intelligence As Part of a Total Media StrategyHow to Use Online Intelligence As Part of a Total Media Strategy
How to Use Online Intelligence As Part of a Total Media Strategy
 
Hbr talking social media from talk to action(101112)
Hbr talking social media from talk to action(101112)Hbr talking social media from talk to action(101112)
Hbr talking social media from talk to action(101112)
 
The newconversation
The newconversationThe newconversation
The newconversation
 
Harvard Business Review - The New Conversation Taking Social Media from Talk ...
Harvard Business Review - The New Conversation Taking Social Media from Talk ...Harvard Business Review - The New Conversation Taking Social Media from Talk ...
Harvard Business Review - The New Conversation Taking Social Media from Talk ...
 

Más de Social Strategy1

Social Media for Law Firms
Social Media for Law Firms Social Media for Law Firms
Social Media for Law Firms Social Strategy1
 
Blogging as a Marketing Strategy
Blogging as a Marketing StrategyBlogging as a Marketing Strategy
Blogging as a Marketing StrategySocial Strategy1
 
CXMSUMMIT - Mike Lewis - Social Media Leadership
CXMSUMMIT - Mike Lewis - Social Media LeadershipCXMSUMMIT - Mike Lewis - Social Media Leadership
CXMSUMMIT - Mike Lewis - Social Media LeadershipSocial Strategy1
 
CXMSUMMIT - Justin Dennis- Data & Content
CXMSUMMIT - Justin Dennis- Data & ContentCXMSUMMIT - Justin Dennis- Data & Content
CXMSUMMIT - Justin Dennis- Data & ContentSocial Strategy1
 
CXMSUMMIT - Dennis Stoutenburgh - Multichannel Strategy
CXMSUMMIT - Dennis Stoutenburgh - Multichannel StrategyCXMSUMMIT - Dennis Stoutenburgh - Multichannel Strategy
CXMSUMMIT - Dennis Stoutenburgh - Multichannel StrategySocial Strategy1
 
How to Integrate Social Media Into Traditional Business Practices
How to Integrate Social Media Into Traditional Business PracticesHow to Integrate Social Media Into Traditional Business Practices
How to Integrate Social Media Into Traditional Business PracticesSocial Strategy1
 
How Social Media Has Altered Customer Experience
How Social Media Has Altered Customer ExperienceHow Social Media Has Altered Customer Experience
How Social Media Has Altered Customer ExperienceSocial Strategy1
 
Customer Support Goes Social Workshop
Customer Support Goes Social WorkshopCustomer Support Goes Social Workshop
Customer Support Goes Social WorkshopSocial Strategy1
 
Social mediaintelligence steve ennen
Social mediaintelligence steve ennenSocial mediaintelligence steve ennen
Social mediaintelligence steve ennenSocial Strategy1
 

Más de Social Strategy1 (9)

Social Media for Law Firms
Social Media for Law Firms Social Media for Law Firms
Social Media for Law Firms
 
Blogging as a Marketing Strategy
Blogging as a Marketing StrategyBlogging as a Marketing Strategy
Blogging as a Marketing Strategy
 
CXMSUMMIT - Mike Lewis - Social Media Leadership
CXMSUMMIT - Mike Lewis - Social Media LeadershipCXMSUMMIT - Mike Lewis - Social Media Leadership
CXMSUMMIT - Mike Lewis - Social Media Leadership
 
CXMSUMMIT - Justin Dennis- Data & Content
CXMSUMMIT - Justin Dennis- Data & ContentCXMSUMMIT - Justin Dennis- Data & Content
CXMSUMMIT - Justin Dennis- Data & Content
 
CXMSUMMIT - Dennis Stoutenburgh - Multichannel Strategy
CXMSUMMIT - Dennis Stoutenburgh - Multichannel StrategyCXMSUMMIT - Dennis Stoutenburgh - Multichannel Strategy
CXMSUMMIT - Dennis Stoutenburgh - Multichannel Strategy
 
How to Integrate Social Media Into Traditional Business Practices
How to Integrate Social Media Into Traditional Business PracticesHow to Integrate Social Media Into Traditional Business Practices
How to Integrate Social Media Into Traditional Business Practices
 
How Social Media Has Altered Customer Experience
How Social Media Has Altered Customer ExperienceHow Social Media Has Altered Customer Experience
How Social Media Has Altered Customer Experience
 
Customer Support Goes Social Workshop
Customer Support Goes Social WorkshopCustomer Support Goes Social Workshop
Customer Support Goes Social Workshop
 
Social mediaintelligence steve ennen
Social mediaintelligence steve ennenSocial mediaintelligence steve ennen
Social mediaintelligence steve ennen
 

Último

Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxCynthia Clay
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...NadhimTaha
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxRoofing Contractor
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdflaloo_007
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSpanmisemningshen123
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsShree Krishna Exports
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7
 

Último (20)

Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 

Deriving Business Intelligence from Social Media

  • 1. Deriving Business Intelligence from Social Media Ignite Feb 2011 Steve Ennen, President and Chief Intelligence Officer
  • 2. 2 Yesterday, information gathering was easy
  • 3. 3 Today, information gathering is more complex
  • 4. 16 Social media is in the hands of everyone More than 1 Billion using social media, globally
  • 5. 4 Social media can alter governments Massive Egyptian Protests Powered by YouTube, Twitter, Facebook, Twitpic [Pics, Video, Updates] Egyptian pro-democracy protesters are embracing Twitter, YouTube, Facebook and Twitpic.
  • 6.
  • 7. 4 Social media affects your brand “… environmental activists have been using social media to wage war against Nestlé over its purchases of palm oil for use in products… catching the Swiss food giant off guard”
  • 8. 10 The voice of the consumer is heard by every other consumer
  • 9. "...within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10%, costing shareholders $180 million.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. 12 Let’s listen together [email_address] 646-334-5893 @EnnenSS1 www.socialstrategy1.com Look for our book this spring