engaging social communities - socialmedia conference 2012

Engaging social communities

with Shona Mackin

juggling

 Multiple Roles
 Learning new media
 Everything urgent
 Looking for quick easy wins
 Mass communication
 Simplified user sharing
 Struggle to keep up
 Doing small bits of everything
 Constant deadlines

How can I do it all?
www.socialface.com.au

know your purpose
 WHY Social Media for your business?
 WHAT are you looking to achieve?
 WHO are you trying to connect with?
 WHEN are your customers online?
 HOW are you going to reach them?


6 engagement tips

1. Listen
2. invite people to engage
3. prompt and personal responses
4. make it easy
5. be human
6. keep it real


aware
 Are you ready to engage through
mobile?

 43% of online Australians now own
a smart phone

 92% of mobile social networkers
have visited facebook via their
phone

 97% of all engagement producing
activity happens in the newsfeed


listen
 Listen to your
audience

 hear what they are
saying and
post, respond, con
nect accordingly


connect
 Make a two way connection
 Ask for opinions
 Post a poll or results of a survey
 Ask open ended questions
 Send out thought provoking material, news or information
 Weave information across all your social platforms
 Jump in when the
opportunity arises for a
conversation
 Commit – once you’re
in, you’re in
 Pay attention and help
people feel heard

great content

 Relevant
 Valuable
 Interesting
 Responsive
 News worthy
 Shareable

Be respectful of your readers time.
People see thousands of pieces of marketing everyday.
Think about what you can do to make your
communications count and stand out


You’lltimely
be learn...

 People are impatient
 Expectation of an instant response
 Promptly and personally acknowledge
and respond to posts and feedback
 20 minutes to catch most people online
 Ask do you like being kept on hold?
 Social media is a great opportunity to
engage in core customer service

Timely Response = Greater engagement =
more chance of success

Date first, sell second

 Take it easy
 Take the time to nurture the social relationship
 Build trust
 Social media is a long term investment
 Ask about them… and care
 Softly, softly approach
 Sell like a ninja

 AVA – Always Add Value
 WIIFM – What’s in it for me/them?


share

Give more, Get more
Share relevant, interesting information


Who are your page friends?
 Network
 Get to know who’s active
 Share the love
 Align with partners and clients
 Share interesting and relevant
content
 Say thank you to people who
engage with you


Invite people to share
 Ask people to get involved in group discussions like linkedin
 Finish blogs with a question
 Invite people to share their opinions
 Ask opinions on Linkedin, Qwora or Survey Monkey and
share your findings
 Respond to negative posts in an open, non emotive manner
 Create company policy guidelines
 Let people know you are human –
attribute posts to an individual if
you have a few people involved


algorithms

Using a 3rd party auto
posting tool, can have a
negative effect on your
social efforts on some
platforms.

Leverage where you can, know
how to play the system


interested lists


find your potential reach

Use the tools
available to discover
how many people in
your niche interest
area


use your insights

What’s interesting to your target demographic?


focus

 Discipline
 Get in
 Do the job
 Get out


20min plan
 Set an alarm or pick a couple of your favorite songs and do as much
as you can before they finish

 Automate what you can with out messing with your edgerank score -
set up Facebook to push to your Twitter Page

 Plan ahead

 Be organised

 Have copy and images ready to go

 Pre-write posts to get ahead

 Respond where required

 Network with key “page friends” – like, comment and share


Tools

 Do.com

 Dropbox

 Evernote

 iDisplay

 Nimble.com

 Manage Flitter

 Twilerts and Google Alerts

 Sprout Social

 Hootsuite


stats

SOURCE: http://www.socialbakers.com/
SOURCE: http://www.digitalbuzzblog.com/infographic-1-billion-facebook-users/


Take homes

 Stay Current, post regularly
 It’s a Marathon not a sprint
 Invite people to get involved
 Respond promptly and personally
 Make it easy to engage, are you mobile friendly?
 Stay on top on changes to the platform and
algorithms
 Be interesting and keep it real

Socialface

“Socialface manages your
social media and community
engagement.

You get your time back to
focus on what YOU do best”


We’d love
to join
your
team,

Let’s Chat


chat@socialface.com.au
1300 76 46 36

engaging social communities - socialmedia conference 2012

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engaging social communities - socialmedia conference 2012