1. How to make IAP-based monetization
really work on mobile platforms?
Julia Palatovska, BizDev Director
Alish Yakubov, Executive Producer

2. We Publish and Develop Free-to-play & Casual Games
We focus on games for smartphones and tablets
More distribution channels to be added in 2012

3. G5 - Publisher
 Over 70 Million Game Downloads, Millions of DAU
 Over 200 game apps in portfolio, cross-selling
 Numerous games that made over USD 1M
 One game a week, pipeline for a year ahead
 Millions of dollars paid to developers
 Contracts with 70 developers and growing fast

4. Free-to-Play Game
 Released in Sep-Dec
2011
 Free-to-play game
 Casual city simulator
 Top 10 Grossing Game
in 103 countries
 $1M revenue and first
million downloads in a
couple of months

5. Your Casual Game Can Become a Free-to-Play Hit!
Virtual City Playground
for iPad
CityVille Hometown iPad

6. How to monetize f2p game?
 Give players a way to pay to overcome natural obstacles:
 For extra energy and longer sessions
 To speed up construction
 To unlock new content ahead of time
 To unlock more space on the map
 To build exclusive buildings
Goals:
 Those who don’t want to pay need to be able to play for free
 Those who want to have extra fun should be able to spend
money

7. Add progress stoppers
 Slow down player’s progress with:
 Energy consumption
 Lack of resources
 Lack of virtual currency
Goals:
 Players who are eager to pay should progress faster than not
paying users

8. Add progress stoppers

9. Add time consumption
Additional ways to slow down progress:
 Raise constructing time
 Raise production time
Goals:
 Make players want to boost construction and
production for premium currency

10. Let unlock content ahead of time
 Unlock new constructions and grades
 Unlock territory on map
 Unlock new Items
 Unlock bonuses and boosts
Goal:
 Players who are curious should be able to progress further
for premium currency

11. Let unlock content ahead of time

12. Add premium content
 More productive premium buildings
 Premium tools
 Boosters and power-ups
 Premium consumable bonuses
Goals:
 Allow paying players enjoy the game more than other players

13. Add premium content

14. Add exclusive content
 Landmarks
 Exclusive decorations
 Cool outfit
 New skins
Goals:
 Allow paying players stand out of the rest

15. Add exclusive content

16. Retain a player in the game
Add FREE features which will keep a player in the game
and expand session time:
 Moving constructions
 Grinding actions
 Collecting items
Goal: Expand player’s session time. The more time they
spend in the game, the more eagerly they spend money

17. Keep a player in the game
Revenue boost after update with additional free features

18. Make it easy to purchase
Make the path from any game location to monetization
screen as short as possible:
 Add shortcuts
 Predict player’s wishes
 Make attractive suggestions to purchase
Goal: every time when players want to buy something,
they should be able to do this intuitively within 1 click

19. Make it easy to purchase

20. Make it easy to purchase

21. What G5 can do for you
 We give you a dedicated producer and share best practices
 Great terms, advances / full development funding
 Cross-platform Talisman technology
 Cross-platform QA
 Localization to 11 languages
 Marketing and traffic acquisition for your games all over the
world
 Cross-sell with G5 games for access to millions of users
 F2P approach can be applied to any genre!

23. Join the mobile revolution!
developers@g5e.com
www.g5e.com