This document discusses the S3 Accelerator Program in Spring 2015. It will be a 10 week program focused on traction, go-to-market strategy, user growth initiatives, and presenting to investors. The program aims to help startups raise between €250,000 to €1,000,000 through the S3-Webstocks investor network and due diligence process. The outlook discusses building a global entrepreneurs community and hosting various pitch training and startup events throughout 2015. Office hours are also announced for January 29th.

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Axel Schultze, CEO Society3
Traction Development
Meetup Jan 28

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Business focus
not product focus

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Feature description
Two apps
Guest
What the guest does
What they see
How they pay…
Driver
What the driver does,
How it works for him
What may happen…
Benefits
Price
Convenience
Vision
Changing the entire process of
serviced local transportation
Cutting down overhead of the
Taxi organizations by using a
fully automated system and
distributing savings to drivers
and guest – who by the way
only needs a smart phone
As travel in our global society
continuously increases we
need way more convenient and
more reliable services
Uber changes the way local
transportation is provided on a
global scale – zero overhead
Uber can be described in two ways

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Building a $Billion Vision
Transformational experience
What are we delivering and what is changing
with that delivery?
Distinct market segment
Who are we focusing on?
Revolutionary business model
What are we doing fundamentally different?
For an evolving society
What are the estimated evolutionary elements
that drive the society we contribute to?
Will they understand?

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Vision based business modeling
Elevator pitch
Most needed resources (other than money)
Biggest possible challenges
Most important alliances
Most important customers / segments
Most relevant market players / competitors
Defining how you sell your product/service

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Go-to-market
The vision is your foundation
1. Create a list of supporter i.e.
Users, vendors, partners, communities…
2. Define how you go to market i.e.
Events, promotions, direct acquisition, social media…
3. Set a bold but doable goal i.e.
2% growth per day
4. Define daily action with quantifiable
objectives – feed into some reporting
5. Manage your growth – not your product

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2% Growth Magic

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Go viral

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Making it happen
timing is everything

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S3 Accelerator Program Spring 2015
Traction & Funding starting Mar 2
Traction Accelerator Program (zero equity)
10 Week intense program (1 topic / week)
Vision solidification, go-to-market strategy
User growth initiatives, viral marketing
Attracting and presenting to investors
Funding (no commission) --- Subscription
S3-Webstocks investor / portfolio management
Due diligence, valuation, terms
Accessing ~500 active investors
Raising € 250,000 to € 1,000,000

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2015 Outlook
Global Entrepreneurs Community
Advocates network for our startups
Buzz campaigns for our startups
Pitch Training Events
Officially Announcing S3 Webstocks Q1
Spring Accelerator / Fall Accelerator
40+ Society3 Startup Nights in 6+ locations
More time for mentorship 

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S3 Office hours
Thursday, January 29th
3:00 – 5:00 pm
201 Mission St - Suite 1200
Contact Marita@society3.com

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Questions?
Follow me @AxelS
Please tell me how we met
Appearoo.com/AxelS

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S3 BuzzThank You
Next Event Tuesday Feb 18
How to raise $1 Million seed round