Research based Consulting Agency shares their services

1. 1! POINT-BLANK INTERNATIONAL!
We are the research-based strategic consultancy
Point-Blank International.
Let us introduce our Healthcare Team.

2. 2! POINT-BLANK INTERNATIONAL!
MEET POINT-BLANK!
RESEARCH-BASED STRATEGIC
CONSULTANCY
Acting as strategic partners, we
help our clients to cra"
compelling marketing strategies
through research, innovation,
design and training.
Connecting research
with business innovation
OUTSTANDING HEALTHCARE
EXPERTISE
Situated in Berlin Mitte, with 12
years of experience doing
qualitative research, our
healthcare team thrives at bringing
research to the next level.
WE STRETCH THE MARKET
RESEARCH BOUNDARIES
We deliver research and help
our partners developing
meaningful brand experiences
and set them in marketplace-
motion.

3. PBI POWER
Thanks to our 4 Research Units,
we can provide you with well-
grounded expertise in many
different research fields.
Our dedicated focus areas include
Healthcare (Rx and Consumer
Health), Food & Drink, Skincare,
Automotive, Tourism, Fashion &
Lifestyle as well as Electronics &
Media.
Our creative hot(s)pot The Cookery
will provide you with a delicious mix
of innovation and design expertise.
Our Project Management Unit
is a veritable organisational
powerhouse that will ensure your
project runs smoothly through to
completion. We care about the
nitty-gritty so you don‘t have to.

4. 4! POINT-BLANK INTERNATIONAL!
SAY CHEREO TO OUR PBI HEALTHCARE TEAM!WELCOME, MEET THE PBI HEALTHCARE TEAM!
MIRJAM HAGEN
Research Director
GUIDO LEUCHTENBERG
Research Director
MAIKA GAUSCH
Research Executive
DR. BARBARA LANG
Member of Managing Board
NICOLE REINHOLD
Innovation Consultant

5. 5! POINT-BLANK INTERNATIONAL!
Our view on people’s health is holistic. We have extensive
experience in ethical healthcare research, including
coronary heart disease, diabetes, multiple sclerosis and
oncology, as well as in the OTC segment, e.g. nutritional
supplements, cold, heartburn and bladder weakness. We’ve
also cultivated expertise in the area of wellbeing, nutrition,
healthy lifestyle, cosmetics and aging.
We speak at eye level with both healthcare professionals
(KOLs, physicians, pharmacists, nurses) and patients and
their relatives in individual interviews and group
discussions.
We’re skilled at conducting different kinds of observational
research outside of the sterile studio setting: insights
generation via in-home interviews, diaries and online
communities, and ethnographic approaches that bring us
right into the context of the health care professional, such
as cardiologists at the chest pain unit. Furthermore, we’ve
conducted nurse-patient training observations for
several indications.
Healthcare brands we’ve partnered with: AstraZeneca,
Bausch+ Lomb, Bayer Health Care, Berlin-Chemie Menarini,
Merck Serono, Pfizer, Winthrop—and many more.
PBI HC REFERENCES

6. 6! POINT-BLANK INTERNATIONAL!
OUR PEOPLE AND THE POINT-BLANK NETWORK
A TEAM OF MULTI-LINGUAL
PROJECT MANAGERS
Besides German, we have native
speakers in English, Russian,
French, Spanish, Italian and
Dutch.
EXPERTS IN THE GERMAN
HEALTHCARE SYSTEM
We are well equipped to help
international clients
understand the German
healthcare market.
LOCALLY, NATIONALLY AND
INTERNATIONALLY NETWORKED
From integrating a quantitative
perspective, to working with the best
research healthcare experts for
international markets,
our network provides.

7. 7! POINT-BLANK INTERNATIONAL!
Our Toolbox
Ethnographic ApproachesEmpathic Interviewing Qualitative Online Research
Usability Lab Creativity & InnovationCreative Output Formats

8. 8! POINT-BLANK INTERNATIONAL!
What
Empathy is the mindset we use when engaging with
our research participants, whether in an individual
interview, a group discussion or any other setting in
which we start a conversation.
!
!
Objective
Understand participants’ point of view on a given
research topic. Get their concrete feedback on ideas,
concepts, new therapies etc.
!
!
How we craft impact
We translate the participant point of view into the
business point of view, and allow business clients to
gain insight into the world of healthcare professionals
and patients. By using our creative output formats, we
ensure that clients don’t just read but really engage
with our findings.
EMPATHIC
INTERVIEWING

9. 9! POINT-BLANK INTERNATIONAL!
What
Ethnographic approaches are based on observing
(instead of questioning) participants in their natural
context.
!
Objective
Overcome verbal ‘post rationalisation’ and
understand the context of participants’ actions.
Explore the things that can’t be verbalised easily
because they are simply ‘unconscious’.
!
How we craft impact
We document our encounters using video and photo
material and transform them into immersive content.
We invite clients to join us during these encounters
and together make sense of our observations.
ETHNOGRAPHIC
APPROACHES

10. 10! POINT-BLANK INTERNATIONAL!
What
Nowadays, online research platforms allow us to
engage with our participants over time, similar to an
online community. We design special research
activities that enable us to actually work with a mix of
methodologies, ranging from video and photo
documentary to creative tasks to group discussion.
!
Objective
Enable participants to participate at times that work
for them, without geographical limitations. Respect
the privacy of participants and avoid social
desirability. Conduct research in people’s digital
context.
!
How we craft impact
We give clients the opportunity to observe and even
participate throughout the research project. This
allows us to redefine our ideas and re-evaluate our
first hypotheses. By enabling conversation over time,
we gain deep insight into people’s everyday life and
can determine unmet needs.
QUALITATIVE
ONLINE RESEARCH

11. 11! POINT-BLANK INTERNATIONAL!
What
Reports and slides are good for top-down
presentations and archives, but not necessarily for
working on strategic decisions in cross-functional
teams. Visuals and infographics help us gain insights
into business challenges and clearly communicate
our findings.
!
Objective
New output formats enable us to show the ‘big
picture’ (Experience Map) or see the world from a very
specific perspective (Personas).
!
How we craft impact
We make insights usable by connecting the dots in
one clear overview, creating a tool for the strategic
decision-making process. This is o#en done in multi-
stakeholder workshops, where participants try to
understand e.g. the impact of a product or service for
the patient or key stakeholders in the treatment
decision process.
CREATIVE OUTPUT
FORMATS

12. 12! POINT-BLANK INTERNATIONAL!
What
In our usability sessions we evaluate devices,
websites or apps directly with healthcare
professionals or patients. We define ‘user-scenarios’
and observe how users solve them.
!
Objective
Get direct input on how real users use the device or
system. Gain insights for user-centered interaction
design processes.
!
How we craft impact
We combine qualitative research and usability testing
in order to understand users' motivations/
perceptions, in addition to their actions. This enables
us to give strategic recommendations alongside
detailed interaction-related findings.
Knowing the importance of medical training, we have
developed our special ‘fly on the wall’ method to link
usability with ‘training & consultation experiences’.
This provides us with holistic insights on how to
improve training situations.!
USABILITY LAB

13. 13! POINT-BLANK INTERNATIONAL!
What
For us, research is just the first step in the process of
innovation. We look for new solutions together with
business stakeholders or co-create with HC
professionals and / or patients. Our team of designers,
trend researchers and design thinkers supports you in
prototyping ideas and concepts.
!
Objective
To go beyond the collection of insights. Actively seek
and brainstorm about possible solutions, ideas or
enabling conditions for business challenges. Facilitate
the process of human-centric innovation from
research to evaluated prototypes.
!
How we craft impact
We create a space without silos using collaboration
on a joint perspective. We bring ideas to life by
prototyping. Using iterative feedback loops and
redefining concepts, we speed up the time it takes to
cra# suitable new solutions.
IDEATION AND
INNOVATION

14. 14! POINT-BLANK INTERNATIONAL!
Would you like to see more of our work?
www.point-blank-international.com
We would love to work with you!
Please get in touch with us:
health@point-blank-international.com