Innovation World 2013 Presentation. Experts agree that APIs are the leading best practice to build innovative applications, integrate partners and keep up with the speed of the business. In this presentation, we explored how to implement a robust API strategy, use APIs to align your business initiatives such as enabling partners and enterprise mobile strategy, and benefit from the lessons learned by leading Fortune 500 companies. Speakers: Robert Rowe Senior Manager Product Marketing, Software AG Daniel Adelhardt Director Product Management, Software AG

1. Unlock the Value of Your
Unique Assets with a
Robust API
Daniel Adelhardt
Director, Product Management
Robert Rowe
Sr. Manager, Product Marketing
©2013 Software AG. All rights reserved.

2. APIs are a High Volume, Billion Dollar Business
Salesforce.com generates half of its $2.3B
in revenue via APIs
300,000 registered apps
Twitter processes 13B transactions per day
via its APIs. Google processes about 5B
transactions per day via its APIs
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©2013 Software AG. All rights reserved. For internal use only
Ena
rs
Partne
bling
$2B/yr. “90% of what we do
is business through APIs”

3. What is an API?
• It’s a service
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4. New Methods to Reach Customers Via Apps
WEB
APPS
1 billion
TRADITIONAL
IT
4 |
1 trillion
API
PLATFORM
©2013 Software AG. All rights reserved. For internal use only
But why would any
organization willingly risk
exposing its most precious
data assets over the Web?

5. The App and API Value Chain
Apps
Delighted
Customer
App Developer
API
PLATFORM
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IT
Systems

6. Business Reasons for Exposing APIs
Power Mobile Apps
Find New Sources
of Revenue
Foster
Innovation
Self-service
Customers,Partners
APIs provide Business Value
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7. How Many Apps Are There?
Source: http://
www.pureoxygenmobile.com/howmany-apps-in-each-app-store/
iTunes, Google Play, Windows Phone Marketplace, Blackberry World
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8. 8 |
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9. API Business Models – Show Me The Money!
Source: 20 API business models in 20 minutes, John Musser,
ProgrammableWeb, API Strategy Conference, 2013
Bake your business model into your API
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©2013 Software AG. All rights reserved. For internal use only

10. The Time for API Adoption is Now!
Key Points:
• The App economy is not limited to a
single industry
• Remixing data from multiple sources is
emerging as a hot new business model
(i.e. mashing up maps with transit
data)
• Numerous reasons to expose APIs
• Many business models for making
money with APIs
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11. How to Implement a Robust API
Strategy
©2013
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12. Framework to Build a Robust API Platform
API Goals &
Prioritization
(Identification)
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Definition &
Realization
(Actualization)
Deployment &
Optimization
(Operations)

13. Decide on the Business Goals of your API
Targeted Audience
Business Model
Marketing Strategy
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14. Is your API well provisioned?
Infrastructure
Processes
People
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15. Provide Simple & flexible APIs
• Provide choices –
• Data Formats
• Protocols
• Authentication
• Get familiar with API
Design Patterns
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16. Building an API is a lot like building a UX
Incorporate User Feedback
Refine
Mock Up
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Try out
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Implement
Provision

17. Your Protocol Choices – SOAP to REST?
• RESTful APIs are clearly perceived as
state of the art
• BUT: SOAP also provides unique
advantages
• Decide based on your API audience
• Or design for both
Source: ProgrammableWeb, based on
5100 API’s as of Feb 2013
Don’t let Hype drive your design choices!
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18. JSON or XML – your payload format choices?
JSON
XML
•
•
•
•
•
•
Verbosity
Extensible
Strongly typed
More complex
Namespaces
Wide range of layered technologies
•
•
•
•
•
More compact
Not extensible by design
Simple syntax
Ambiguity
Faster
Don’t let Hype drive your design choices!
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©2013 Software AG. All rights reserved. For internal use only

19. Optimize for Cloud & Mobile
Infrastructure Considerations
•
•
•
•
API Result Caching
Leverage Compression (GZIP)
Traffic Management
High Availability
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20. Some API Design Best Practices
Partial Responses
Limit Results
GET http://myhost/myAPI/info?
Limit=25
Pagination
GET http://myhost/myAPI/info?
Offset=50&Limit=25
Service side Sorting
GET http://myhost/myAPI/info?
Sort=name&order=ASC
Design for Versions
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GET http://myhost/myAPI/info?
fields=name, e-mail
GET http://myhost/v1/myAPI/..
©2013 Software AG. All rights reserved. For internal use only

21. API Façade implemented by an API Gateway
Authentication & Authorization
API Facade
Security & Intrusion Protection
API Gateway
Traffic Optimization & Shaping
Monitoring & SLA Management
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Backends

22. Managing the lifecycle of your API
Salesforce:
/services/
data/v20.0/sobjects/
Account
Intuit: /api/v1/app/
BillingStatus/
<appid>
Dependencies & impact analysis
API versioning
Provisioning, deprecation
& retirement
“Communication leads to community that is, to
understanding, intimacy and mutual valuing.”
- Rollo May
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23. Analyse your API’s usage
Leverage Analytics
QoS
Support
Traffic
MarkeEng
Trends
Business
“You can't manage what you can't measure”
- Peter Drucker
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24. Delighting your developers
• Make it easy to find APIs
• Document APIs properly
• Provide Sample Code
or SDKs
• Share Sample Apps
• Evangelize
• Sponsor Hackathons
Communicate & Evangelize
Great Documentation
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25. The Software AG
API Management Suite
©2013
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26. Why do APIs need to be managed?
Partners
API
PLATFORM
Provision APIs?
Retire APIs?
Secure internal
assets?
Onboard
developers?
Provide tiered
access?
API
Provider
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Meter Usage?
Sign up for
access?
Understand
usage?
Track their
KPIs?
App
Developer
Affiliates
ISV’s
Internal
Developers

27. Typical Deployment Architecture
API Consumers
API Portal
API Invocation
Optional Load
Balancer
Edge Security
Enterprise
Edge
Enterprise
Gateway
CentraSite
Mediator
API Mediation
Mediator
API Lifecycle
API Metering
and Analytics
Backend Services
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Secure
Enterprise
Network

28. Benefits of Software AG’s API Management Suite
Full
Lifecycle
Control over
your APIS
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Single,
unified
solution for
both internal
as well as
external APIs
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Scale your
API
deployments
rapidly with
out-of-thebox
Terracotta
caching
Leverage
proven
webMethods
technology
recognized
by leading
analysts
Achieve
faster timeto-value
with Prime
methodology
and our
expertise