Marketing

1. Effective Content Writing
Lecturer : Mohamed Nabil Elmasry
Big Copy Strategy
Crafted by 30Yrs
Based on Keith Krance CEO of Dominate Web Media

2. Everlasting Ads
Awareness
Entertain
Inform
Conversion

3. If it does not sell , it is not
creative
Father of Advertising
David Ogilvy

4. The more informative your ad,
the more persuasive it will be
Father of Advertising
David Ogilvy

5. When you have written the headline , you
have spent 80 cents out of your dollar
Father of Advertising
David Ogilvy

6. Big Hook
Big Problem
Big Solution
Big Proof
Big Offer
Big Call to Action
Six crucial steps

8. AIDA Model and Big Copy
Elmo Lewis
Big Copy Copes with AIDA Model
Attention - Interest -Desire- Action

9. Questions
Thanks

10. Nabil Elmasry
Author of Bulletproof Leader