SolConnect - Social Media Management by Solution Telecom

“In terms of difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at
the top, followed by content marketing (39%), SEO (26%) and mobile (25%)”

SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA MANAGEMENT | HASHTAGS | FACEBOOK | TWITTER | LINKEDIN

Social media is a fantastic way of targeting your key
demographic, and can work well as part of a
integrated campaign or stand alone. Social media
can help to increase brand
awareness, engagement, community size and
positive sentiment. Social media is a great way to
introduce your target audience to new
campaigns, products and services through a variety
of channels, which will assist in helping purchasing
decisions.
Social media also allows your target audience to
interact with your brand instantly and share
products, news, offers and recommendations
amongst their friends which helps your news travel
further.

Involving your business in Social Media channels
can also create a human element to your company
and allow you to engage directly and most
importantly, listen to your customers.
Our Social Media approach involves identifying
topics of conversation relevant to your
business, brand, service or industry; in order to
understand the current market perception. We are
specialists at identifying trends or unmet needs
within the sector, and discovering opportunities to
engage with existing and potential customers

“82% of buyers say they trust a company more when its MD and senior leadership team are active in
social media”

WHAT IS SOCIAL MEDIA?

“500 years of content is viewed on YouTube everyday”
“1 in every 7 minutes spent online is spent on Facebook”
“Twitter has 500 million total users with 288 million monthly active users.”
“40% of marketers use Google+, 70% want to learn more and 67% plan to increase Google+ activities.”
“More than 63% of marketers are investing in blogging and social media.”
“60% of consumers say the integration of social media makes them very likely to share product and services.”
“The fastest growing user demographic across all social media platforms is 55-65 year olds.”
“74% of marketers believe Facebook is essential for their lead generation strategy.”

FACTS

Thanks to businesses using social media, they are often found sooner on web searches such
as Google and Bing. Facebook and Twitter are considered “social signals” that draw attention
during internet searches. The more people who are participating on your Facebook, Twitter
and business webpage, the more likely you are found when a new customer “Googles” your
business.

Social media has many other benefits for your business such as:• Increase brand awareness and exposure
• Make new contacts
• Build new and strengthen existing relationships through effectively interacting with your
chosen target market
• Allowing you to promote new and existing products or services
• Easily respond & answer question
• Its great way to monitor your businesses reputation
“358 million photos are posted on Facebook everyday”

THE BENEFITS?

LinkedIn
LinkedIn is a social networking website for
people in professional occupations.
Founded in December 2002 and launched
on May 5, 2003, it is mainly used for
professional B2B networking. As of June
2013, LinkedIn reports more than 259
million acquired users in more than 200
countries.
The site is available in 20 languages
including
English, French, German, Italian, Portugues
e, Spanish, Dutch, Swedish, Romanian, Russ
ian, Turkish, Japanese, Czech, Polish, Korea
n, Indonesian, Malay, and Tagalog. As of 2
July 2013, and LinkedIn has 178.4 million
daily globally users.

Facebook
Facebook is the world's most popular social
networking website with 1.26 billion users.
It makes it easy for you to connect and
share with your family and friends online.
Facebook has even helped the web
become more open and social.

Twitter
Twitter is an online social networking and
microblogging service that enables users to
send and read "tweets", which are text
messages limited to 140 characters.
Registered users can read and post tweets
but unregistered users can only read them.

Facebook has dramatically changed the
way many people communicate online. As
more and more people continue to join
Facebook, it has become easier than ever
before to share with the people you care
about. At the same time, different services
across the web have worked to integrate
Facebook, creating a broader social
experience online.

Twitter was created in July 2006 and the
site was launched. The service rapidly
gained worldwide popularity, with 720
million registered users in 2013, who
posted 380 million tweets per day. The
service also handled 1.6 billion search
queries per day. Twitter is now one of the
ten most visited websites, and has been
described as "the SMS of the Internet.

“82% of buyers say they trust a company more when its MD and senior leadership team are active in
social media”

MAJOR PLATFORMS

SolConnect
Overview and update of your
Facebook, LinkedIn & Twitter

SolConnect Plus

SolConnect Advanced

1 Facebook post per day
1 LinkedIn post per day
5 Twitter posts per day



Monthly analytics & metric report

3 days of targeted Facebook ads to
increase page “likes”



LinkedIn Group Creation & engagement

3 Apps Created


1 App Created

5 Apps Created

“92% of small businesses say that social media is an effective marketing technology tool and plan on
increasing there monthly spend.”

INTRODUCTION TO SOLCONNECT

We take a snapshot of your current
position judging the amount of likes &
followers you, the insight of their
demographic, how often your posts are
updated and that all your company
information is up to date.
Ensuring a post is made at the time when
the majority of your fans are listening.
Over time a trend/pattern will be come
clear and we will ensure that your audience
is seeing your updates.

Twitter can absorb the most posts per day
and should be utilised as such.
Get a better view of your social campaigns
with powerful analytics & insight reports
that will give you a complete and
comprehensive picture of your
participation in all your social spaces.
1 App Created
Located next to your photo app; we can
make apps for all sorts of purposes and
they are essential for helping to make your
page stand apart from the competition.

“It’s vital for businesses to have a Facebook presence: 80% of Facebook users prefer to connect with
brands on Facebook.”

SOLCONNECT

Ensuring a post is made at the time when
clear and we will ensure that your audience

To give your Facebook page a kick-start we
offer 3 days of specific Facebook Ads to
target your key demographics. Companies
who use Facebook advertising to drive
business, through direct response or
branding, are constantly looking to improve
ROI and productivity - which is precisely its
purpose.

Get a better view of your social campaigns
3 App Created

“More than 80% of B2B marketers use LinkedIn, Twitter and Facebook to distribute content. 61% use
YouTube and 39% Google+.”

SOLCONNECT PLUS



LinkedIn Group Creation & engagement
Groups enable their members to lead and
participate in business
discussions, promote their own
products, events and services, as well as
like, comment and share other group
To give your Facebook page even more of a members' posts. There is a group
kick-start we offer 5 days of specific
moderator or owner who sets the group
Facebook Ads to target your key
rules, can open the group to the LinkedIn
demographics. Companies who use
universe or make private, and approves all
Ensuring a post is made at the time when Facebook advertising to drive
member-related posts.
business, through direct response or
branding, are constantly looking to improve Monthly analytics & metric report
ROI and productivity - which is precisely its Get a better view of your social campaigns
clear and we will ensure that your audience purpose.

“59% of B2B marketers say Social Media has the biggest
impact on their lead generation goals, followed by SEO (21%)
and pay per click (20%).”

3 App Created

SOLCONNECT ADVANCED

In addition to our 3 core packages we can
also provide a more bespoke package to
suit your needs. The following platforms
can also be adopted to suit your social
media strategy:-

If your business is image heavy then
Pinterest for business makes sense. But
what if your business doesn’t make or sell
pretty things? Don’t overlook the appeal of
a good “how-to checklist” or a step-by-step
guide. When paired with an interesting
image, these pins can garner attention, too.
Once someone pins the image, the web
address associated with that pin can serve
to draw in new customers.

Google+ has 359 million active users a
month – far from the ghost town it is
popularly believed to be. Many see
Google+ as a combination of Twitter and
Facebook, but its new features makes it a
marketing paradise. The Hangouts, +1s and We can also help you leverage the new
“fad” social media platforms – Snapchat &
hashtags , if used properly, can result in a
Vine are 2 new but soon to be essential
fantastic page popularity.
photo & video sharing applications.
Instagram is great for products, pictures of
staff and developments within your
business, and using this social media
channel can add the ‘we’re just human’
factor to your business.

This social media channel is the most
popular video oriented site and has an
estimate of over 1 billion unique visitors
every month, with over 100 hours of video
uploaded to YouTube every minute. A huge
factor to note with YouTube is that it’s the
second largest search engine after Google
(not Yahoo or Bing!).
There are also social bookmarking sites
(StumbleUpon & Digg), as well as Local
Search and Review Sites (Google Places,
Foursquare, Yell and Yelp) that are
important for business. We can bolt in
pretty much any platform that you deem a
requirement – just ask!

“Companies that have generated more than 1,000 Facebook ‘Likes’ also receive nearly 1,400 website
visits a day.”

SOLCONNECT BESPOKE

Carphone Warehouse

Vodafone UK

Parrot

Dominos

Zingerman’s Deli

“Among the Top 100 brands
(B2C), nearly all have a
presence on Facebook and
Twitter. 76% are also on
Google+, 74% are on
Pinterest, almost a third
(31%) are on Tumblr.”

FACEBOOK CASE STUDIES

TWITTER CASE STUDIES

LINKEDIN CASE STUDIES

SolConnect - Social Media Management by Solution Telecom

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SolConnect - Social Media Management by Solution Telecom