Key techniques and trends of marketing to follow in 2014

1. 10 technology
marketing
trends of
2014!

2. 10 Technology Marketing
Trends to Watch
Presented by
Unspun Consulting Group

3. 10 Technology Marketing Trends to Watch
• Trends
• Why They Matter
• Questions & Answers

4. Your Takeaways
What do you want to get out of today?

5. 10. Better Browsers

7. Browser Market Share

8. Browser Trends

9. 9. Design Rules

10. New Web Design Rules
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Forget the fold
HTML5 and CSS3
Using typography as a design element
Large Photographic Backgrounds
Designing for Touch Screens, Not Mice

11. muskegonairport.com

12. 8. Proliferation of Mobile Devices

13. Mobile Devices
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Android
BlackBerry
iPhone
iPad
Kindle
Kindle Fire

14. 7. Rise of the Mobile Web

15. Mobile Web Statistics
Note: The mobile web will be larger than the Internet by 2015. Source: Morgan Stanley.

16. 6. Mobile Commerce

17. Mobile Commerce Statistics
• One in four consumers uses a smartphone while
shopping
• 62% are willing to buy via mobile this holiday season
if prompted by specials
• Amazon.com sold $1 billion through its m-commerce
site and mobile apps in 2010 and will sell $4 billion in
20

18. 5. Mobile Apps

19. Notable Mobile Apps
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Siri
Kindle
Scrabble
USA Today
MLB At Bat
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Pandora
Dropbox
Yelp!
My Fitness Pal
Angry Birds

20. 4. Content Delivery Shift

21. Mlive.com

22. Muskegon Chronicle e-Edition

24. 3. QR Codes

25. QR Code Example

26. QR Code Example

27. QR Code Example

28. QR Code Example

29. QR Code Example

30. 2. Social Media

32. Facebook: DD

33. Facebook: Muskegon Museum of Art

34. Twitter: NY Times

35. LinkedIn

36. Company Listing

37. Foursquare: Pints & Quarts

38. Foursquare: Pints & Quarts

39. Social Media Campaign: Starbucks
Deals focused on improving sales and awareness:
• Free pastry day got publicity for their non-coffee offerings.
• Mayor deals often provide discounts on new products.
• Tax day’s free coffee promoted recycling — part of the brand’s
greener image.
• Publicity in the tech and social media worlds.
Source: Mashable

41. 1. Cloud Computing

42. Cloud Computing
Cloud computing is the delivery of computing as a
service rather than a product, whereby shared
resources, software, and information are provided to
computers and other devices as a utility (like the
electricity grid) over a network (typically the Internet).

43. What is the Cloud?

45. 10 Technology Marketing Trends to Watch
1. Cloud Computing
2. Social Media
3. QR Codes
4. Content Delivery Shift
5. Mobile Apps
6. Mobile Commerce
7. Rise of the Mobile Web
8. Proliferation of Mobile Devices
9. Design Rules
10. Better Browsers

46. Want to monetize your products quicker?
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