10 marketing activities to improve your bottom line
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It’s crucial to review your marketing efforts at year-end in order to improve productivity and effectiveness. It could have a significant impact on whether you meet your annual targets, as well as what next year has in store for your business. Read our advice for what you need to think about during the festive period. If you need any support with your marketing and communications activities, or want to discuss ideas for future campaigns, get in touch via hello@somethingbig.co.uk or 01483 746650.
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10 marketing activities to improve your bottom line
- 1. We’re a creative communications agency. 10 MARKETING ACTIVITIES TO IMPROVE YOUR BOTTOM LINE.
- 2. Creative. Strategic. Responsive. somethingbig.co.uk 1. IMPROVE EMPLOYEE ENGAGEMENT Christmas is the perfect time to share important information such as target performance, and to thank your team with a festive hamper or party!
- 3. 2. REVIEW YOUR BRANDING Year-end is a great time to reassess performance and look at how the market has changed. Is your brand still relevant, or do you need a bit of a refresh? Creative. Strategic. Responsive. somethingbig.co.uk
- 4. Creative. Strategic. Responsive. somethingbig.co.uk 3. UNDERSTAND B2B BUYER BEHAVIOUR B2B buyer behaviour is becoming more collaborative. Decisions are often made by consensus, so bid managers need to keep up!
- 5. Creative. Strategic. Responsive. somethingbig.co.uk 4. EFFECTIVE CHANNEL MARKETING Your target audiences are likely to be in a wide variety of sectors, so the challenge is to make sure your message fits each one.
- 6. Creative. Strategic. Responsive. somethingbig.co.uk 5. IMPROVE YOUR ADWORDS PERFORMANCE AdWords spend can escalate very quickly around Christmas, so start planning early! Get to know your audience and how they’re searching.
- 7. Creative. Strategic. Responsive. somethingbig.co.uk 6. USE THE POWER OF VIDEO Videos are a great way to showcase your products in action, stand out, and tell your story. Everyone is looking for great video content at Christmas!
- 8. Creative. Strategic. Responsive. somethingbig.co.uk 7. MAXIMISE YOUR EMAIL PERFORMANCE 70% of content is still shared by email, so make sure your marketing emails are clear, responsive, and as personalised as possible.
- 9. Creative. Strategic. Responsive. somethingbig.co.uk 8. ENGAGE GENERATION Z By 2020, Generation Z (those born between 1995 and 2012) will account for 40% of consumers! Consider how you can build connections with this group.
- 10. Creative. Strategic. Responsive. somethingbig.co.uk 9. MAKE SOCIAL MEDIA WORK If you’re sharing the same content on a lot of social platforms, it can get repetitive. Review your social channels and see how you can stand out.
- 11. Creative. Strategic. Responsive. somethingbig.co.uk 10. IMPROVE MULTI-CHANNEL MARKETING Most B2B marketers juggled an average of nine channels in 2015! Make sure you’re using the right channels to talk to the right audiences.
- 12. 3 Wells Court, Albert Drive, Woking, Surrey, GU21 5UB T: 01483 746650 | www.somethingbig.co.uk We’re a creative communications agency.