1. Mobile Game Trend in Southeast Asia
20 July 2013

13. SG TH MY ID PH VN
Maturityof
gamemarket
100 60 80 30 20 10
Consumption
tendencyin
thecurrent
stage
Coregamessuchas
SNRPG,SNTCG &
Sim.Game
Casual games,
LINEgame&
SNG
Coresgamessuch
asSNRPG,SNTCG,
&Sim.game
Stillingrowth,
butcoregames
areconsumedat
thesametime.
LINEgameis
strong.
Stillingrowth,
butcoregames
existatthesame
time.
Stillingrowth,
butcoregames
areconsumedat
thesametime.
Topsalesapp
(withinTOP10)
-ClashofClans
-雄霸天地
-ModernWar
-TopEleven
-Legendofthe
Cryptids
-MARVELWarof
Heroes
-ClashofClans
-TopEleven
-HayDay
-LINEPOP
-LINEPlay
-CandyCrush
Saga
-LINEDragon
Flight
-ClashofClans
-HayDay
-TopEleven
-雄霸天地
-神仙道
- BloodBrothers
(RPG)
-ClashofClans
-LINEPOP
-LINEPlay
-CandyCrush
Saga
-HayDay
-TopEleven
-ClashofClans
-PartyinMy
DormA
-TopEleven
-theSims™
FreePlay
-PokerbyZynga
-MARVELWar
ofHeroes
-ClashofClans
-ModernWar
-TopEleven
-HayDay
-TexasPoker

18. 1. Internet user base has grown from 3.1 mil
in 2003 to 31.2 mil in 2012
2. Substantial investment from government
for infrastructure
3. In urban areas, up to 60 percent of city
dwellers are on 3G
4. Facebook grew by 88% from Oct 2011 to
Oct 2012

19. 5. Mobile will be a key driver in broadening
web access
6. In Vietnam’s six largest cities, TV watching
fell from an average of 140 minutes in
2008 to 124 minutes in 2012
7. By contrast, time spent online climbed
from 44 minutes per day to 84 minutes per
day over the same period
8. The shift from TV to the web is most
pronounced among 25 to 34 year old men