EVP Presentation

1. War for Talent – Understanding your EVP Sonia McDonald Talent2 HR Breakfast

2. What’s your Value Proposition!

3. Session Objective Employee Value Proposition: A Key Tool for Talent Management!

4. Today What is a EVP How to Elicit the EVP Purpose Getting your EVP out there Exercise

5. Definition of EVP A compelling, differentiating promise that defines the work experience It is a measurement of the balance between what an employee receives from their employer in return for their performance on the job. In other words, it is the "get" versus the "give." EVP has thus been described as "critical to attracting, retaining and engaging quality people”.

6. Business Imperative Attract Talent Advantage Retain Critical as EVER

7. The Purpose of EVP Create excitement about the organisation Ensure that the right candidates are compelled to: Seriously consider yourorganisation/position before all other opportunities Consider your organisation as a viable employer

8. The Purpose of EVP Understand which components of the organisation/position will be attractive and compelling to the candidate/market Market the position/organisation to gain maximum impact Contribute to employee retention and alignment

9. War For Talent – McKinsey Co Create “extreme” employee value propositions that deliver on your people’s dreams! Great Company Great Leaders Great Job Attractive Compensation (& Rewards) High Performance Culture

10. Ask Yourself? Are we offering a differentiated promise which will target candidates & motivate current employees, & it is closely aligned to our corporate brand? Are we over reliant on salaries & missing other more compelling attraction & retention benefits?

11. Ask Yourself? Are we investing efficiently using the right media approach which targets the right candidates? Are our employees experiencing the promises they were given when they joined? Strategic Talent Management!

12. When Expectations = Reality What happens if you EVP is over or under stated?

14. How do you elicit the EVP? Consider Value Proposition by: Position Team Business unit Organisation These can differ from area to area….

15. How do you elicit the EVP? Prepare questions for your Managers, other employees (focus groups) and other relevant sources close Understanding your competitors/market and what they are offering Partner with your recruitment agency – gain market feedback

16. How do you elicit the EVP? Examine relevant Company information (internal & external) External Annual Statement, Web site Corporate plan Internal Position Brief, Satisfaction surveys, exit interviews Case studies on employees or projects

17. Tangible Versus Intangible EVP When considering values there are two distinct types: Intangible includes: organisational values brand name reputation, organisation or industry, leadership style reputation of existing employees community contribution lifestyle Tangible Includes: remuneration learning that can be quantified Travel Conferences Memberships of professional associations, Career path.

18. Virgin Brand Toolkit People Toolkit “Virgin Behaviours” “Stars of the Month” and “Employee of the Year” Recruit Virgin People Virgin Unite “Forget me Not” seeds Suggestion Boxes

19. Getting your EVP to Market

20. Getting your EVP to Market

21. Getting your EVP to Market

22. Getting your EVP to Market

23. Getting your EVP to Market

24. Getting your EVP to Market

25. Exercise Why would a highly talented person choose to work here? Mission Succuss factors Critical Dimensions

26. Elevator Sell You have 90 seconds to present the EVP to the person sitting next to you. What are you going to say?

27. Summary The EVP is “a compelling, differentiating promise that defines the work experience” EVP is made up of tangible and intangible components and operates at many levels Eliciting the EVP from a number of sources Getting your EVP out there – partner with Marketing Important to reinforce the EVP throughout the recruitment process

28. Action points? Contact Sonia at soniamcdonald@consultant.com OR call 0424 447 616