Is Your Personal or Leadership Brand as Powerful as a Trademark You need a brand that will speak for you. A brand that shows your identity and reflects everything you want to represent...To be known for. Branding isn’t just some fluffy personal development theory, and it’s not about self-promotion, although your branding will give you a competitive edge in career progression. Your leadership brand is based on your personal values, so personal and leadership brands go hand in hand. Your brand makes you a better leader because your team know what you stand for and that you act on it. It wins respect from your team, your peers and your organisation. Research shows that less than 15% of people have truly defined their personal brand and less than 5% are living it consistently at work. That’s only 5% of leaders and executives who actually show their values and live by them at work. What if you were one of the 5% who stood for something worthwhile and acted on it? What if you were one of the 5% who commands respect through the consistent application of your values? What might that do for your leadership skills and your career prospects? Act today. To find out more about the program contact Sonia and her team at www.soniamcdonald.com.au or sonia@soniamcdonald.com.au Call 1300 719 665 today!

1. Is Your Personal or
Leadership Brand as
Powerful as a Trademark
You need a brand that will speak
for you. A brand that shows your
identity and reflects everything
you want to represent… To be
known for.
Branding isn’t just some fluffy
personal development theory,
and it’s not about self-promotion,
although your branding will give
you a competitive edge in career
progression.
Executive
Platinum
Branding
Program
If you want to stand out among leaders…
If you want to be the face of your company…
If you want to be known for your values and leadership skills…

2. Your leadership brand is based on your per-
sonal values, so personal and leadership
brands go hand in hand.
Your brand makes you a better leader because
your team know what you stand for and that
you act on it. It wins respect from your team,
your peers and your organisation.
Research shows that less than 15% of people
have truly defined their personal brand and less
than 5% are living it consistently at work. That’s
only 5% of leaders and executives who actually
show their values and live by them at work.
What if you were one of the 5% who stood for
something worthwhile and acted on it?
What if you were one of the 5% who commands
respect through the consistent application of
your values?
What might that do for your leadership skills and
your career prospects?
Developing your personal
and leadership brand.
Having a personal brand
helps you to stand out as
an authentic leader.
The best way to identify, develop and show
off your brand is with the Executive Platinum
Branding Program.

3. Your Advisor, Sonia McDonald, will work with
you one-on-one to help you develop your per-
sonal and leadership brand.
What does the Program cover?
When we work together, we start by helping
you understand what’s going on in your heart
and mind, and how that forms the basis of your
personal and professional value system. No one
else can tell you what you stand for, but Sonia
will help you work it out. This is a highly per-
sonalised one-on-one process, where we focus
specifically on YOU and what matters to you.
The Program Covers.
»» The shaping of your true leadership mindset
»» Identification of your personal and professional
values
»» Discovering how your values shape your
actions and behavior
»» Planning the best way to demonstrate and live
by your values
»» Aligning your brand with your reputation and
social media profiles
»» Boosting your motivation and drive to be the
best you can be
»» Becoming an inspirational leader
»» Polishing the skills needed to lead a great team
What YOU will get.
»» 12 Sessions: 60- 90 Minute One on One
Advisory session via Skype or Face to Face
»» Personal Branding Assessment
»» Personal Branding Plan
»» Social Media Alignment
»» Leadership Toolkit
»» LeadershipHQ 360 Assessment
»» Social Intelligence Assessment
»» Strengths Finder 2.0
»» Leadership Branding Resources and Articles
»» Unlimited Call and Email Support
»» Wellness and Balances Techniques
»» Monthly Books
»» Free Subscription to our LeadershipHQ
Magazine
»» Free access to LeadershipHQ Platinum
Tap into Sonia’s expert skills
and experience.
As your Advisor, Sonia brings you a wealth
of experience that she can share with you.
Sonia McDonald was recently named in the
Top 250 Influential Women across the Globe
by Richtopia. Sonia is the CEO & Founder of
LeadershipHQ as well as being the recent
author of Leadership Attitude and Neurosci-
ence of Leadership. She brings an extensive
knowledge of human resources, organisa-
tional development and leadership through
a career spanning over twenty years.
Sonia is a thought leader, leadership coach,
entrepreneur, keynote speaker and facilita-
tor in the field of leadership development,
neuroscience and team development. She
is an expert in building leadership and strat-
egy confidence and capability in Australia
and is renowned for her ability to develop
and sustain a leadership brand. She is also
the author of her latest book Leadership
Attitude which is taking the world by storm!

4. Sonia McDonald CEO of LeadershipHQ has been published in
Here’s what Sonia’s coaching clients have to say
Cameron McConville
Director at KMC Partners Pty Ltd
”I had the pleasure of working with Sonia
for 2 years as my Coach. I appreciated her
genuine interest in my development and
the trusting atmosphere she created. Sonia
is intelligent and insightful. She challeng-
es your thinking to bring out your best. I
would be happy to work with her again and
recommend her working with individuals
or teams to gain alignment and increase
performance.”
Su (Sunayana) Shetty
Senior Brand and Communications
Specialist
”Sonia is passionate about leadership de-
velopment and uses innovative training
techniques to bring out the best in you.
I have been working with Sonia for the last
nine months as part of a leadership skills
coaching program. I have gained immense
value out of the program she has so relent-
lessly delivered.
I would recommend Sonia to individuals or
companies looking for a motivated, inno-
vative and strategic leadership skills devel-
opment guru.”
Lachlan Tipler
Construction Manager
”Sonia is a skilled professional Leadership
Coach. Sonia approaches her work with
passion and pace and achieves excellent
results in coaching leaders to discover their
full potential. I highly recommend Sonia as
an effective leadership coach.”
Act today. To find out more about the program contact Sonia and her
team at www.soniamcdonald.com.au or sonia@soniamcdonald.com.au
Call 1300 719 665 today!
Develop your brand and
stand out among the world’s best leaders.
There are limited places available in the Executive Platinum Branding Program