Living with new expectations of the digital reputation economy

1. Living with the New Expectations of the
Digital Reputation Economy
Are
you
ready
to
ac,vate
your
online
iden,ty?

2. Due to the increasing degree of which our everyday
lives are becoming digitally integrated,
it is no longer a choice to be digitally
literate but a necessity.
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Accompanying this new responsibility is the
creation and management of our online
persona.
The degree of control we have over this identity will be
crucial to our professional and romantic
future.

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Now digitally literacy means
more than being able to
access and navigate
technology.
It includes the ability to
understand and create
information.

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This has created a new digital divide, based on your
skills more then your access.
There is a
g r o w i n g g a p
between those who can consume and those who can create.

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However, new technologies focused on accessibility
are entering the market every day.
Tablets for example are perceived to be less complex
then a computer and offer the same functionality.
Tablet Adoption Rates
2013 - 1 in 4 people own a tablet
2014 - 1 in 3 of people own a tablet
2015 – Over 1 in 2 adults in North America own a Tablet

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They boast one of the adoption rates in the world
and are often utilized by...
“Silver Surfers”:
Seniors who are active internet and technology users,
some who had previously felt ostracized from the net.
highest
59% of seniors reported using the internet in 2014
53% of seniors reported using the internet 2012
35% of seniors reported using the internet in 2008

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IBM suspects that by 2017 the digital divide will no
longer exist, due to the uptake and accessibility of
mobile technology.
And as all services and ads move online...
Everyone will have no choice but to move there too.

9. As everyone m i g r a t e s their lives online
we must remember that privacy on the web is only a
concept.
And all users have the right to free speech.
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This has propelled a new behavior on the web
today...
shame campaigns:
Where social media users band together to
critique a piece of offensive or entertaining
content. Thus, putting it in the public
spotlight.

11. These are similar to other harmless viral phenomenon like
“The Dress”*.
It originated with a dispute over a photo of a dress that
either appeared as black and blue or white and gold.
*In the first week after the surfacing
of the photo there were 10 million tweets mentioning it.
Pantone. The Dressgate. 2014. Print.

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However shame campaigns have negative
repercussions
such as costing jobs.
Justine Sacco a Corporate Communications Director, with
just 170 Twitter followers, made a racist joke that was
brought to the No.1 worldwide trend on Twitter.
Leading to her immediate and public termination.
Thoughts and Wonders of an Overanalyst,. Gartner, Nicole. Justine Sacco Screenshot. 2013. Print.

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The question for employers when hiring has moved in the
direction of
“what” your online presence is instead of
“if” you have any online red flags.

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Its becoming an increasingly popular practice for
employers to request access to your Facebook
accounts to evaluate whether you’d be a good "fit" for the
company culture or if you have something to hide.
• 75%
of
recruiters
check
candidates
social
profiles
when
hiring
• 33%
have
rejected
candidates
based
on
something
they
found
in
their
social
profiles

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The obvious solution of the past was simply to not have
any social media accounts,
but now this is considered yet another red flag.

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Without an online presence to prove the credentials
and experience cited on an individual’s resume hiring
managers have begun to question the
credibility of the individual.

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Furthermore, companies are now not only verifying
their candidates online.
They are using the web to recruit individuals.
• 93%
of
recruiters
using
social
media
will
use
LinkedIn
• 66%
use
Facebook
• 54%
have
started
to
use
TwiHer

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Another area where online “recruitment” and “verification”
is prevalent in today’s society is in
online dating.

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It is predicted that in the future more relationships will
start online then in person.
• In
a
few
years
38%
of
couples
will
meet
via
online
da,ng
or
a
matchmaking
service.
• By
2040,
70%
of
couples
will
have
met
online.

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Most online dating participants will take their
communications off the online dating system to avenues
such as Skype video chats.
They claim this step was essential to forming and
verifying the impression they had of the person and
whether to go on a date.

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Now, knowing that your future career or
next romantic relationship could inevitably be
directly dependent on your online identity...
...Are you confident you’re putting yourself your best
face forward?

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Remember the following as you create your identity
in the digital reputation economy:
1. Your reputation precedes you: people will look you
up on the internet before they meet you or entertain
meeting you, in both a professional and romantic
setting
2. If you’re invisible you’re probably a fraud:
the internet is a new way to provide backing to your
claims about yourself – use it
3. Either you’ll progress or you’ll stagnate: with
multitude of distractions they have available to them
online now – you must curate original and valuable
content to get their attention

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Also remember to manage your online identity:
1. Monitor: keep track of any mentions of your name
and Google search yourself regularly
2. Control the dialogue: if you don’t put out
any content to create your identity someone else will
do it for you
3. Create your fan base: from close friends
to followers, if you create a network of allies you’ll
having backing in creating a positive image and
disproving any negative claims

24. In conclusion,
digital literacy is becoming mandatory and managing
your online identity should be a priority for every
individual.
So
are
you
ready
to
ac,vate
your
online
iden,ty?

25. Works Cited.
Clark, Dorie. "It's Not a Job Search, It's a Permanent Campaign." Harvard Business Review. HBR, 28 Mar. 2012.
Web. 12 June 2015.
Darwin, Josh. "Does Privacy Exist On the Internet? - SMC." SMC. Social Media Contractors, 18 June 2013. Web. 12
June 2015.
"How Many Companies Use Social Media to Recruit? [INFOGRAPHIC]." Undercover Recruiter. Undercover Recruiter, 10
July 2012. Web. 12 June 2015.
"92% Of Companies Use Social Media For Recruitment [INFOGRAPHIC]." SocialTimes. ADweek, n.d. Web. 12 June 2015.
"Online Dating & Relationships." Pew Research Centers Internet American Life Project RSS. Pew, 20 Oct. 2013.
Web. 12 June 2015.
Reporter, Daily Mail. "Half of New Couples Will Meet on the Internet by 2031 as Relationships That Start at
School or Work Decline." Mail Online. Associated Newspapers, 24 Jan. 2014. Web. 12 June 2015.
Ronson, Jon. "How One Stupid Tweet Blew Up Justine Sacco’s Life." The New York Times. The New York Times, 14
Feb. 2015. Web. 12 June 2015.
Singer, Natasha. "In College Admissions, Social Media Can Be a Double-Edged Sword." Bits In College Admissions
Social Media Can Be a DoubleEdged Sword Comments. NY Times, 11 Nov. 2013. Web. 12 June 2015.
"Usage and Adoption." Pew Research Centers Internet American Life Project RSS. Pew, 03 Apr. 2014. Web. 12 June
2015.
Wu, Ya-Huei, Caitlin Ware, Souad Damnée, Hélène Kerhervé, and Anne-Sophie Rigaud. "Bridging the Digital Divide
in Older Adults: A Study from an Initiative to Inform Older Adults about New Technologies." Clinical
Interventions in Aging CIA (2015): 193. Web. 12 June 2015.
Zytko, Doug. "Impression Management through Communication in Online Dating." Impression Management through
Communication in Online Dating. N.p., 19 Feb. 2014. Web. 12 June 2015.
Sonia Wisniowska