2. Reliance Communications
Anil Dhirubhai Ambani Group
Types Public Company
Industry Telecommunications
Founded 28 dec 2002
Founder Anil Ambani
Headquarter Mumbai ,India
Key People Anil Ambani (President)
C.E.O Vinod Sawhny
Slogan Think big, Think different, Think ahead
Stock price: 107.55
India’s World 2nd Largest telecommunication market
RCOM 3rd Position
Total Subscriber 108.3 Million
Total Market share 11.9%
3. Introduction of telecom
Telecom services have been acknowledged globally as an essential tool for the socio-economic
development of a nation.
Telecommunications is one of the prime support services needed for rapid growth and
modernization of various sectors of the economy.
The total mobile services market revenue in India will reach US$29.8 billion in2014 and is
expected to touch US$37 billion in 2017, registering a compound annual growth rate
(CAGR) of 5.2 per cent, according to research firm IDC.
The country’s GSM operators added 2.10 million rural users in June 2014 taking their total
to 302.73 million, according to data released by Cellular Operators' Association of India
(COAI).
4. Political Stability in the country
Reliance Communication is already saturated in market but still sometimes they face problem
TRAI(Telecom Regulatory Authority of India) has made some rules and regulation. Which every
Telecommunications Industry have to have follow.
The Department of information technology (DIT) Government of India proposed to facilitate the
establishment of network
Reliance Communication is working on CSC Witch means Common Service Center to provide cost
effective video, voice and date content in the area of E-Governance ,health, Telemedicine,
Entertainment and other government and private service
The goal of CSC project is to empower the rural community and to bring about through modern
Technology
Government of India proposed the service under CSC is E-Governance, Education, Health, Agriculture,
Commercial, Retail.
TRAI(Telecom Regulatory Authority of India) deals all telecom Industry
6. Availability of Human Resource for the business
Modern Trend in Recruitment process are:
1. Internship/Summer Training: During Internship period, candidate are observed and the turn out of
competent for the company
2. Competitions:-This process is not only increase interest of candidate to work in these company
but it also help in finding business solutions through the process
3. Direct Apply:-
A:- Online:- Company directly send the vacancy via email or online job portal or they give their
requirement directly in the company website
Offline:-Through offline they put their printed notice on the wall outside any restaurant, bank where
lot of people gathered
4. Approach People:- Sometimes perspective candidate directly mail or call the company person and
pitch for their job.
5. Other Approach:- Some effective method of finding right candidate.
A. Guest Lecture:- Company send their employee to the campuses and they share their company
experience. Through this types of interaction they decide whether they have to come or not for the
final placement
B. Visiting faculty:- Some of the industry people teach in educational institutions and through
interaction in classroom. They identify the potential candidate for the company
7. Availability of Human Resource for the business
C. Workshop/ Seminar:- Few day workshop/seminar delivered by
industry expert help them in interaction and identification of the
potential candidate for the company
D. Live Project:- Another method of getting right candidate is to
evaluate on the basis of performance in the live project given by the
company.
E. Exam:- Different company comes under single umbrella and
conduct single entry level exam and shortlisted candidate called by
individual company
8. Dependency on Technology
Reliance Communications (RCOM) has entered into a strategic tie-up with
atom technologies, the leading m-commerce solutions provider from the
Financial Technologies India Limited group.
About atom technologies:- Atom Technologies is an Indian company
offering payment processing technology, headquartered in Mumbai,
India. atom was started in 2006 and is a subsidiary of the
Financial Technologies Group.
Its services have seen more than 1000 crore of transactions going
through its environment with client list spanning the best of the
associates in the industry.
190000 of fiber optic connectivity over 1 million building across 44 city
with 1.4 million access line
The company has focused Research and Developmental activities and has
been active in the latest and best technology in the industry
10. Competitor Analysis:-
1. Comparison of Product with Competitor Price and Location
2. Comparison of Price of Product with Competitor
3. Comparison of Location of sales with Competitor
13. SWOT Analysis
Strength 1.Flexible plans
2.Good advertising
3.High brand visibility
4.Celebrity brand ambassadors
5.Ability to attract customers with various plans
6. Economies of Scale From Large Subscriber Base
Weakness 1.Price competition from BSNL and MTNL
2. Weakness in Rural Market
3. Low ARPU Compared With Competitors
4. Brand Positioning
5. Limited Availability of Value-Added Services
Opportunity 1.Fast expanding cellular market
2.Latest and low cost technology
3.Aggressive Move Into the Rural Market
4.Overseas Investments
5.Lease Spare Capacity on Its CDMA Network to Mobile Virtual Network Operators
Threats 1.New entrant's low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability
4.Quicker Than Expected Slowing of Growth in the Indian Marketplace
5. Mobile Number Portability Risks Accelerating Churn of Subscribers From CDMA
to GSM
15. Target Customer
Reliance Communication is focusing to target rural customer
The Indian telecom wireless rural subscriber base is now over 125 million.
Reliance Communication launch of three new initiative known as “BharatNet” plan,
“Grameen VAS” and “M2M” (Machine to Machine) solutions for rural customers.
BharatNet Plan: RCOM’s strategy to drive rural internet penetration. Today, there is an
existing addressable market base of around 4 million PC users in rural India.
Grameen VAS: RCOM’s Grameen VAS services cater to the specific local needs of rural
mobile consumers in over 500,000 Indian villages. This roll-out signifies the company’s
increased thrust into the vast potential but yet untapped Rural VAS services.
Machine to Machine Applications (M2M): RCOM’s third thrust area will be high impact
machine-to-machine applications. These are mobile applications that aid automation,
surveillance, remote monitoring, and data gathering.
16. STP
Segmentation
Targeting Group
Positioning
Lower and middle class
Villagers, Poor, daily wages
Worlds in our hands
18. Marketing Cost:-
Empower marketing teams
Articulate goals and unify global resources
Review plans and synch with agencies/ connect with sales
Cost-effective global reach
Fuel worldwide growth with high-impact lasting learning
Increase impact and deliver messages quickly
Drive lead generation
Lower costs, enhance ROI
Retain customers
Maximize productivity with a collaborative tool
Share applications like CRM
Redirect lost travel time
Partnership with Google and android