This article updates your knowledge about search engine optimization. Further, by reading this article you will come to know about why SEO is always remain a trending topic in the online market.

1. Top 6 reasons why Search Engine Ranking Optimization remains a hot buzz topic
This article updates your knowledge about search engine optimization.
Further, by reading this article you will come to know about why SEO is
always remain a trending topic in the online market.
SEO or search engine optimization is making buzz all over the internet and
without a doubt it is one of the most controversial and misunderstood topics
over the years. To put it simply, SEO is the methodology of transforming a site
in order that it performs well in the organic listings on Google and other
search engines. Nonetheless, this easy and relevant definition of SEO can
bring hot debates about the significance and objective of SEO.

2. 1). SEO brings traffic to your site
This is the foremost reason that makes SEO a trending topic always and this is the core
reason which makes online marketers and website owners to go for SEO. With the
increasing popularity of Google and other search engines, the majority of the
internet users like to search for a product/service on a search engine rather to
type a particular website’s name in the address bar. A large number of researches
carried out in the digital marketing field find out that nearly 3 out of 4 purchases
done by people over the internet primarily began as an outcome through searches
on a search engine.

3. 2). Controversies concerned with SEO
SEO is definitely a controversial topic pertaining to internet web operations. The
advocates of SEO can mention that it gives a feasible procedure for websites to be
viewed in search engines that is essential for every site wishing traffic over the
internet nowadays.
Nonetheless, people who don’t think that SEO provides any outcome say that a lot of
websites naturally get the traffic without the use of search engine optimization
work and that search engine optimizers take fees for the work they can’t take
guarantee of.
Such heated debates between the preachers and adversaries of SEO can be seen
rolling all over the internet on forums, blogs, etc. and even on radio, and television
and produce a lot of buzz on a daily basis.

4. 3). The money involved in SEO
SEO is a trillion dollar
business. Google and
other search engines
make multi million dollars
every year via advertising.
Sites make a great deal of
money for their owners
every year through
utilizing search engines,
both via paid
advertisements or natural
(free) listings in search
results.

5. 4). No set rules & regulations are there
in SEO
There are no definite rules and regulations in the SEO work. In this way, anything can’t
be said right or wrong in the field of SEO. Anything which is completely right for an
individual, can be completely wrong for the other. Nonetheless, wrong and right
words are replaced by ethical and unethical. So there are terms like white hat, gray
hat, and black hat prevalent in SEO.

6. 5). Mystery behind how search
engines rank results for a given query
Talking about Google, it takes more than 200 ranking algorithm factors into account
when it comes to rank results for a given query. According to Google, the two most
important ranking factors are high quality content and high authority & relevant
backlinks. However, there are still many factors which are still unknown and
keeping in view of the fact that Google does one tweak daily to its ranking algo
factors more darkens the mystery.

7. 6). Continual animal updates released
by Google
Roughly speaking, each year Google releases new animal updates in form of Panda,
Penguin, Pigeon, and Humming Bird. Online marketers and website owners know
the importance of these updates very well and because of considering the fact
that Google enjoys its monopoly in the global internet search market, they just
can’t overlook these updates, which at the end of the day outcome in heated
debates.
Hence the bigger question might be raised, why is Search Engine Ranking
Optimization is subject to uncertainty, particularly among the minds of online
marketers and website owners? Let’s jump into the factors which make SEO
relishes eminence.